TOP NEWS

🏨 Hotels are adopting new strategies to cater to Gen Z. Omer Acar of Raffles emphasizes authentic and local storytelling over traditional promotion. Philipp Christensen of sly Berlin and Giuseppe De Martino from St. Regis Rome stress the need for personalized, engaging experiences. Eva Mount from The BoTree uses Instagram to showcase staff and local culture. Artyzen Singapore, led by Marcel NA Holman, shares cultural insights via social media, fostering community with travelers.

🏠 In 2025, the ADI InOut Hospitality Design Award was presented in Rimini for the second time. Three outdoor solutions were awarded: Gazebo 2.0 by Simone Micheli with 100% recyclable aluminum, Outt’s marble fragment surfaces, and SafetyGel by Litokol for waterproofing critical surfaces. A special mention was given to Preformati Italia R&D for Klimapool’s innovative energy system. Each product advances sustainability and functionality in hospitality design.

🗺 Ministro Santanchè, ottobre 2025, Washington DC: missione per rafforzare legami transatlantici e attrarre investimenti nel turismo italiano. Gli USA sono il secondo mercato per spesa turistica in Italia: 6 miliardi di euro nel 2024, 3 miliardi nel primo semestre 2025. 8,1 milioni di arrivi e 23,7 milioni di presenze USA nel 2024. Turisti USA spendono 191,1 euro per notte, restano in media 10,3 notti. Partecipazione a forum su investimenti e design.

🔧 Victorinox and La Marzocco collaborated to create the Victorinox x La Marzocco Barista Tool, merging Swiss manufacturing excellence with Italian espresso craftsmanship. Victorinox, founded in 1884, and La Marzocco, established in 1927 in Florence, bring over 140 and 90 years of expertise, respectively. The Barista Tool is designed for professional and home baristas, focusing on precision and quality. Four exclusive La Marzocco machines were crafted for Victorinox events, showcasing their shared dedication to timeless design and innovation.

🌍 Nel 2026, i viaggiatori cercano esperienze su misura. Nonostante il costo della vita in aumento, il turismo selettivo cresce. In Italia, opportunità per attrarre pubblici diversi emergono. Tendenze chiave includono benessere, food travel autentico, turismo in montagna tutto l'anno, turismo letterario, viaggi in solitaria e multigenerazionali. Gli hotel diventano destinazioni stesse, con tecnologia e intelligenza artificiale che guidano innovazioni. Il viaggiatore del 2026 sarà consapevole, curioso e selettivo.

🍴 Unilever Food Solutions, in collaboration with the Federazione Italiana Cuochi, showcases three initiatives at Host: "Foodart Experience – Il Menù del Futuro," "Le Stelle di Domani," and "La Carta dei Dolci." On October 20 and 21, presentations by chefs Giuseppe Buscicchio and Tommaso Foglia occur, focusing on culinary trends and emerging chef education. The initiatives draw insights from over 1,100 chefs across 20 countries. Events feature showcooking, streaming, and an 8-institute culinary training program starting November.

💸 In 2025, Scalapay's transactions in Italy surged by 46.7%, driven by its Buy Now Pay Later service. Simone Mancini and Matteo Ciccalé highlight its popularity for flexible payment in travel expenses, including transportation and vacations. The service achieved a 34% loyalty increase and 27.2% growth in travel clients. Despite a small fee for four-installment payments, 50% of users prefer this option, benefiting from guided financial education and avoiding over-indebtedness.

🛫 Travel & Hospitality Vision +26 by TTG 2025 centers around the theme of 'Realistic Pattern', indicating a shift towards physicality and tangible experiences. Laura Rolle, an expert in consumer trends, highlights five Deep Trends: 'Forward to Re-Naturing' (returning to natural interactions), 'Autenti-Care' (intimate, private experiences), 'I Want to Belong' (community and belonging), 'Eternal Memories' (iconic, timeless objects), and 'As a Living System' (community-driven autonomous systems).

☕ Ditta Artigianale, during HostMilano 2025, stages events in Milan, including a book event with Mikael Jasin on October 16, unveiling a capsule coffee collection on October 17, a 5 km coffee run on October 18, and a cultural coffee experience with Koffee Mameya. On October 19, Onyx Coffee Lab offers a tasting session. Specialty coffee events run from October 18-20 at Fieramilano Rho. This showcases Ditta Artigianale's dedication to coffee culture and innovation.

🏨 Aries Group introduces 'Quark 2.0' at Quark Hotel Milano, transforming it into an immersive meeting hub. From October, the 800m² Sala Scorpio offers versatile 360° projections. The renovation focuses on tech, style, and sustainability, aiming for completion by mid-2026. Kaleido installation enhances branding, while Sala Projection offers panoramic experiences. The project aligns with integrated sustainability goals, earning DCA ESG certification under the EU 2024/825 regulation.