TOP NEWS

🏅 The Winter Olympics in Milan Cortina saw record Italian medals and significant tourism impact. The event, noted for its "Olympics diffused" model, involved multiple locations, lauded by CONI President Giovanni Malagò. Economic gains include €5.3 billion in revenue, 36,000 workers, 18,000 volunteers, and 1.3 million tickets sold. Milan's GDP increased by 1.7%, with heightened local and international attention. Notably, Valtellina saw a 27% increase in North American tourists.

💻 At Bit 2026, Anil Aggarwald, CEO of Milestone, and Zolon Wilkins, Chief Development Officer of Wns, discussed the impact of AI on hotel marketing. AI reshapes SEO, requiring web content to be comprehensible to AI algorithms. It enables micro-targeted online campaigns, enhancing customer segmentation. Duane Overgaard from DerbySoft highlighted AI's influence on booking experiences and the roles of professionals and customers. The evolution affects the entire tourism industry, from strategies to customer interactions.

🗺 BTM Italia's XII edition will be held in Bari from February 25-27, focusing on the theme "ri~genera," which bridges tradition and innovation. Supported by the Ministry of Tourism, Enit, and the Ministry of Foreign Affairs, the event includes over 100 sessions and a B2B Mice debut for congress tourism. With strategic insights and collaborations, it aims to boost this key economic sector.

🏖 Grado Impianti Turistici (GIT) has a new development plan with a concession until 2041. In 2023, GIT's revenue was €10.5 million, a 31.5% increase from 2022, projected to reach €13 million by 2028, with a 16% annual growth rate. By 2026, they plan to expand cultural, sports, and music offerings, adding 45 jobs and enhancing Terme Marine. The focus includes renewable energy and geothermia for sustainable tourism year-round.

🏨 Leonardo Hotels operates 123 locations across Europe. Post-Covid, they've opened three hotels in Italy: Leonardo Hotel Lago di Garda in Lazise, Leonardo Boutique Hotel Rome Monti, and NYX Hotel Rome. The full launch of NYX Hotel Rome is planned for spring, featuring 324 rooms, a €30 million investment, a new pool, spa, and restaurant. Emphasis is on quality growth and sustainability, with all Italian branches to be Green Key certified by 2025. Key areas of focus include Southern Europe, Sicily, Naples, Amalfi Coast, Puglia, and Sardinia.