TOP NEWS

💻 Chatbots are transforming travel booking, with AI integrating into services like Booking.com and Expedia, streamlining the booking process through conversational commerce and agency capabilities. The integration of AI, such as OpenAI's ChatGPT Atlas, allows for actions like booking directly through chat. Google’s shift towards zero-click searches reduces organic site traffic, with only 360 out of 1,000 US searches leading to external clicks. Hotels must adapt using structured data, exclusive offers, and strong digital PR to remain competitive.

🚿 Kimberly-Clark Professional™ introduces ICON™ electronic dispensers in Italy, emphasizing hygiene, efficiency, and design. Featuring touchless technology, ICON™ minimizes contamination risks with dual sensors ensuring reliable towel dispensing. With a 99.9% jam-free reliability rate, it supports up to 150,000 battery-powered operations. ICON™ enhances maintenance efficiency with intuitive controls and sustainability through plastic-free cores. It targets sectors like healthcare and public spaces, offering six design options, including Warm Marble and Cherry Blossom.

🍷 La 16ª edizione di Slow Wine, pubblicata il 15 ottobre 2026, è stata presentata al Superstudio Maxi di Milano, con oltre 450 banchi d'assaggio e più di 900 vini. Sono stati introdotti 133 nuovi produttori. La guida incoraggia bottiglie da 0,75 l a pesare meno di 450 g entro il 2026. Premi assegnati a Pilar Gritti, Graziano Prà, e altri per contributi significativi. La sostenibilità e l'innovazione sono i focus centrali.

🛠 Giorgia Meloni's government, Italy's third longest, marks 1,100 days. Daniela Santanchè becomes the longest-serving Tourism Minister as Italy boasts over 466 million tourist visits, surpassing France. The tourism sector contributes 228.5 billion euros to the economy, about 13% of GDP. In 2025, projections show 237.4 billion euros value added to GDP and 185 billion euros in spending. Challenges include short-term rentals and staffing shortages. Over 4 billion euros were invested in tourism improvements.

📅 Giorgia Meloni's government marks three years, ranking as Italy's third-longest at nearly 1,100 days. Daniela Santanchè serves as Italy’s longest-tenured Tourism Minister. Italy welcomed over 466 million tourists, surpassing France in 2024, and tourism adds 13% to the GDP. By 2025, projections include €237.4 billion in GDP value and 3.2 million jobs. The government invested over €4 billion in tourism, addressing short-term rentals, staffing shortages, and sustainability. Challenges and reforms continue.

💸 SiteMinder launched "Dynamic Revenue Plus" for Italian hotels, partnered with IDeaS, providing real-time market intelligence for revenue management. A SiteMinder study shows 72% of Italian hoteliers report weekly revenue loss due to slow market reactions. Conducted in August, it involved 700 international hoteliers. 98% of Italians emphasized the importance of quick market response, yet rely on manual processes. Dynamic Revenue Plus uses AI, processing 130 million annual bookings for smarter decisions. Simone Portaluri highlighted its market intelligence and immediate execution.

🗺 Giorgia Meloni's government, marking three years in office, is Italy's third-longest-lasting at nearly 1,100 days. Under Minister Daniela Santanchè, tourism reached 466 million presences in 2024, surpassing France. Economic contributions include €228.5 billion, 13% of GDP, and €180 billion in tourist spending. By 2025, forecasts predict €237.4 billion in added GDP value and €185 billion in spending. The government invested over €4 billion in tourism enhancements, tackling short-term rentals and workforce shortages.

💸 Europ Assistance launches two new products for the travel season: "Viaggi Full Protection," a comprehensive package covering cancellation, luggage, medical expenses, and more, and "TO Standard," tailored for small and medium tour operators. Erika Delmastro, CCO of Europ Assistance, notes that the percentage of travelers purchasing insurance rose from about 35% in 2019 to a stable 50% today.

🛠️ Milano, 30-31 ottobre 2025: La Luxury Hospitality Conference presso il Melià Hotel esplora il lusso del 21° secolo. Il 29 ottobre, i Best Luxury Hotel Awards premieranno le migliori strutture 5 stelle d'Italia. Yasmine Mahmoudieh e Daniela Baldo discuteranno il lusso sostenibile e autentico. L'evento evidenzia la tecnologia, il riposo, la sostenibilità, e l'enogastronomia. 1Hotel Mayfair di Londra esemplifica la sostenibilità, riutilizzando l'80% della struttura e riducendo le emissioni di carbonio.

🌳 Roberta Filippini, Luigi Caccamo, and Marcella Tettoni explore biophilic design in outdoor hotel spaces in UNOPIÙ's talk. Focused on sustainability, their insights represent a 2025 trend in harmonizing with nature. This discussion was published on October 22, 2025, in we:ll magazine. The article, authored by Maria Mele, highlights the integration of nature in hospitality design, emphasizing sustainable practices over a 9-minute read.