TOP NEWS

⛰️ Oltre 1 italiano su 3 frequenta la montagna 6-15 volte l'anno, con il 70% in compagnia e il 41% attirato dalla natura. "Mountain Maps", app nata in Trentino, ha 35.000 utenti mensili. MIA, assistente AI italiano per la montagna, offre risposte personalizzate e funzioni come mappe offline. L'app ha generato 250.000 percorsi, di cui 100.000 suggeriti dall’AI, e conta 1.000 abbonati paganti. Si prevede l'espansione in Europa e nuove funzioni sportive.

💸 Starhotels achieved a historic net profit of €34.3 million in 2024, marking a 9% rise from 2023, equivalent to 10.9% of revenues. Total revenues reached €314.8 million, growing 2.8% year-over-year, with an EBITDA of €102.7 million (32.6% of revenues). A new €350 million, ten-year loan was secured to boost expansion, replacing a previous €460 million loan. In 2025, the Hotel Gabrielli in Venice and Teatro Luxury Apartments in Florence will open, enhancing Starhotels' luxury segment.

💸 Bernabò Bocca, Federalberghi president, thanks Tourism Minister Daniela Santanchè for influencing a tax decision by the Agenzia delle Entrate. Since July 2025, both direct hospitality employees and external suppliers' staff enjoy a 5% tax rate on tips, enhancing income. This applies to workers at accommodations and food and beverage services, recognizing their role in customer service. The measure promotes fair income distribution among all contributing hospitality workers.

🌴 Quasi il 50% degli italiani ha vissuto esperienze di sovraffollamento nel 2024; 43% pagherebbe di più per turismo sostenibile. Indagine condotta da Roberta Garibaldi a inizio 2025 evidenzia il turismo rurale come strategia efficace. Conferenza a Expo Osaka riunisce sei università italiane e giapponesi, con 22 relatori, per discutere il riequilibrio dei flussi turistici e promuovere una roadmap tra Italia e Giappone per politiche turistiche sostenibili e autentiche.

🏆 Antonio Ruggiero S.p.A. triumphed on July 9, 2025, at the 26th Brands Award in Milan, winning the Brands Award New Entry 2025 with their Patate Ruggiero culinary line, topping the Ortofrutta category. The event, organized by Mark Up and Gdoweek, featured over 300 industry players. CEO Angelo Ruggiero emphasized passion and quality, celebrating the team's efforts. The company focuses on innovation, aiming to enhance potato culture with authentic taste and transparency.

🏢 Italian retirees increasingly move abroad for climate and tax benefits. Since 2024, as Portugal changes regulations, Spain and Tunisia gain popularity, with 536 and 4,000 Italian retirees, respectively. Italy now attracts European retirees with a 7% tax offer for foreigners in towns under 20,000 residents in the South. Federterme plans to expand the program to towns up to 60,000 residents. They aim to convert unused hotels into compounds for long-term foreign retiree rentals.

🚄 Andrea Saviane and Leonardo Cesarini addressed Italy's railway digitalization challenges during Trainline's talk. Trenord manages 2,000 km of tracks with 2,300 trains and 750,000 passengers daily, issuing 42 million tickets annually. Sabre's CEO, Paola De Filippo, emphasized multisource systems for efficient data management. Two-thirds of travel agencies adopt AI to streamline processes, although data unpredictability remains a challenge.

💻 Ulisses and the Italian Ministry of Tourism are digitizing Italy's tourist ports. The collaboration aims to integrate data on boat and visitor flows. A national census of tourist ports is underway, enhancing the italy.it portal with booking features. Key support comes from Assonautica, promoting nautical tourism. Ten pilot ports will be equipped with digital platforms. Minister Daniela Santanchè emphasizes efficient data management and digitalization to boost coastal tourism.

🌍 2024 summer tourism in Italy shows positive trends. Hotel bookings are at 80% for August with a projected revenue of €14.7 billion from June to September. Pre-Covid levels are surpassed, with 90% occupancy expected in peak summer. August bookings: 77.4% coastal, 76.6% mountainous, 71.9% cities of art, 75.5% green tourism areas. Autumn bookings are also strong, with 43% for October. International tourism rises, with 19 million expected arrivals. Lazio, Marche, and Umbria see a 30-50% sales increase. Overtourism concerns only 10% of operators.

📈 L’Italia si distingue per accessibilità nei viaggi: Milano, Firenze e Venezia occupano il terzo, quarto e quinto posto nella top 10 delle città europee più accessibili secondo Travel + Leisure. Parigi e Lisbona sono in cima alla lista. L'Italia punta su inclusione e innovazione, integrando tecnologie come mini ascensori e montascale, specialmente nei centri storici. Accessibilità e una cultura dell'accoglienza sono essenziali per un turismo equo e inclusivo.