TOP NEWS

💸 Francesco Zorgno, president of CleanBnB, argues against indiscriminate limitations on the short-term rental market, which employs thousands and aids the economy. He calls for constructive regulation, emphasizing that over 40% of international tourists prefer non-hotel accommodations. Zorgno highlights the positive impact of professional short-term rentals on property revitalization and urban economy, stressing the importance of adhering to social coexistence rules while supporting the sector’s sustainable growth.

🛌 The growing sleep tourism market is projected to soar from $72.6 billion in 2024 to $237.9 billion by 2034, with a 12.6% annual growth rate. Key destinations include Parma, Florence, and Bologna due to their low traffic and quality accommodations. Gen Z and Millennials are primary drivers, seeking restful vacations. Luxury hotels will dominate 32.2% of the accommodation market in 2024. 63% of Britons feel weekly stress, prompting demand for sleep-focused tourism solutions.

🌎 Mercoledì 23 luglio 2025, Roma accoglie il Global Summit del WTTC al Orient Express La Minerva, dalle 14:00 alle 15:15. Duemila leader del turismo globale si riuniranno per discutere investimenti, innovazione e crescita economica. Partecipano il Ministro del Turismo, Sen. Daniela Santanchè, e Greg O’Hara di Certares. Evento organizzato con il Ministero del Turismo, ENIT, il Comune di Roma e la Regione Lazio. Si prevede un record storico di spesa internazionale in Italia nel 2025.

⚽ Gianfranco Coppola's book presentation, "Campioni per sempre," took place at Riserva Rooftop in Posillipo, Naples. This event, featuring culinary creations by Chef Davide Cannavale, aimed to support Casa di Tonia, a shelter for women and children. Highlights included a mix of past and present Napoli football legends and the Cardinal Sepe's preface. Entire proceeds from the evening were dedicated to Casa di Tonia.

🏖 Summer 2025 travel trends reveal a shift towards authentic experiences and sports, as noted by the Osservatorio Astoi Confindustria Viaggi. Group travel is resurging, with 15-25 people per group, favoring destinations like China, Japan, South Africa, Peru, and Mexico. Prices have slightly increased, mainly due to flights and transfers, but remain manageable for early bookers. Flexible payment options and travel insurance, including weather coverage, are gaining popularity among travelers.

🏨 Booking.com's European Accommodation Barometer surveyed 1,160 managers across Europe, revealing 84% of Italian operators are optimistic about the summer season despite geopolitical uncertainties. Over the next 12 months, hotels plan to hire an average of 2.5 employees, with small establishments hiring 0.7 and hotel chains 4.5. The main hiring challenge is the lack of specific skills, cited by 59%. For three out of five accommodations, high costs and complexity hinder technology investment.

🏖 Nel 2025, la Sardegna vede una crescita turistica del 16% annuo, stimolata dai visitatori nord e sudamericani. Antonello Cocco di W Sardinia sottolinea l'importanza di promuovere l'accesso alle bellezze locali. Al recente Hospitality Forum di Milano, Andrea Orbetello del Four Seasons Milano e Giuseppe De Martino di The St. Regis Rome hanno evidenziato l'importanza dell'autenticità e della conoscenza del territorio. Alex Dallocchio del Romazzino Belmond Hotel ha sottolineato la varietà delle esperienze italiane.

🏨 Minor Hotels, with over 560 properties in 57 countries, is launching four new brands, including its first-ever soft brands: The Wolseley Hotels, Minor Reserve Collection, Colbert Collection, and iStay Hotels. This move reflects a global trend with soft brands growing over 10% annually, according to STR and HVS. Minor Hotels aims to expand beyond its current 90,000 rooms worldwide, targeting unexplored markets and catering to a diverse audience.

🍺 Bubble Bev. is inviting emerging brands with annual revenue under €500,000 to join its Scouting Program for developing large-format non-alcoholic beverages. Applications are open until September 30, 2025. Selected projects will be hosted for a workshop, with the winner receiving free production of 700 bottles. Bubble Bev., founded in 2017, reported €4.2 million in revenue in 2024 and plans to move to a new 12,500 sqm facility in Lessona in 2025, with a €10 million investment.

📈 Roma, luglio 2025, CBRE Italy places Rome as the third most attractive European investment city in the hotel sector, behind London and Madrid, moving up from fourth place in 2024. Italy ranks second as an ideal investment market, surpassing the UK and following Spain. Notable growth includes a 16% increase in the Veneto region. Interest in luxury segments expands to Lake Maggiore and Lake Garda, with a strong focus on Lake Como.