The Data Appeal: per il Giubileo si profila un turista più propenso a spendere in cultura che in ristorazione
📊 Basilica di San Pietro saw a 93% rise in digital engagement, with a sentiment score of 94.5/100 during the 2025 Jubilee. Vatican Museums grew by 10% in engagement, reaching 89.7/100 in sentiment. The Vatican's popularity rose by 60%, peaking around Easter and August-September. Italian visitors made up 27% of digital traces. Solo travelers now comprise 15% of visitors. Hotel prices decreased by 7%, while hostel and campsite prices increased by 27%. Cultural spending rose by 26%, but dining saw a 19% drop.
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