TOP NEWS

🗺 Roma, November 2025: The Roman tourism sector sees growth, driven by a €9 billion airport investment aiming for 100 million passengers by 2050, says ADR CEO Marco Troncone. Tourism generates €13 billion, outperforming Milan, Venice, Florence, Naples, and Rimini combined. Employment grew 5.5% last year. Luxury hotel offerings will increase by 40%. The mayor, Roberto Gualtieri, calls for regulation of short-term rentals. For the Immacolata holiday, 369,750 arrivals and 925,600 stays are expected, with a rise of over 2% from 2024.

🍳 Hotel Eden's La Terrazza, Rome, won a Michelin star in the 2026 Michelin Guide, recognizing Executive Chef Salvatore Bianco's vision. On October 30, 2025, Hotel Eden, part of Dorchester Collection, also won Best Service at the Best Luxury Hotel Awards. Bianco, born in 1978, with a culinary journey spanning Naples and Rome, offers contemporary Italian tasting menus. His philosophy blends tradition and innovation, rooted in Mediterranean cuisine. La Terrazza confirms its excellence in high-end dining.

🏡 Italian vacation rental market shows resilience with a Holidu survey revealing that 39% of hosts saw year-on-year booking increases. For autumn/winter, 55% expect more bookings than in 2024. Hosts adapt to economic uncertainty: 44% noted shorter stays, 17% more last-minute bookings. International clientele rose by 28%. With the Winter Olympics, half expect stable demand, and a third will adjust prices, typically increasing up to 20%. AI's role is crucial, with 67% partially agreeing on its future importance.

📅 In Italy, October 2025 marked a milestone for business travel, achieving its highest index value of 115 in five years, according to Uvet and Centro Studi Promotor. This figure surpassed September 2025's 108 and October 2024's 101. From January to October, the value increased to 105, up from 97 in 2024. The average transaction number reached 99, consistent with 2023 and higher than 2024's 78. October's transactions hit 104, 20 points more than October 2024.

✈ Delta and United will introduce new routes from Italy in 2026. On May 1, Bari will connect to Newark via United, and on May 20, Olbia will connect to JFK via Delta. Air Canada will start Catania to Montreal flights in June. Bari's airport will see increased low-cost options like easyJet to Bristol and Volotea to Lille. Ryanair plans 11 new routes from Trapani. Alexander d’Orsogna highlights the growth of Italy's regional airports.

📚 On November 13, 2025, "La scenografia del gusto" event took place at Hotel Domani's headquarters in Milan, focusing on hotel dining trends. Hosted by Hotel Domani and Messe Frankfurt, key speakers included Davide Cattaneo, Thomas Kastl, and Elisa Motterle. Roberto Di Tulio of Belstay Hotels highlighted how dining boosts business. Upcoming Ambiente fair in Frankfurt from February 6-10, 2026, will explore hospitality, design, and contract with various exhibitions and networking opportunities.

🍎 Martedì 18 novembre, alla Gustus, Napoli, un documento programmatico è stato presentato per promuovere un'alimentazione sana. L'evento, organizzato da Agrocepi, Città della Scienza e Certoconsumo, include iniziative come uno spazio espositivo e distributori di frutta nelle scuole. Il convegno, coordinato da Silvana Cicillini, ha visto la partecipazione di molti esponenti del settore. Il Premio nazionale QualitàConsumo ha premiato 12 aziende agroalimentari del Centro-Sud per la qualità e sicurezza dei prodotti.

🏔 The Italian Ministry of Tourism is boosting investment in mountainous regions, transforming them into year-round destinations through sustainable development and innovation. Contrary to some associations' concerns, funds are being reallocated to support staff housing, energy-efficient initiatives, and supply chain contracts. The demand for tourism has evolved significantly over the past three years, prompting a focus on modernization, seasonal diversification, and product sustainability. Minister Santanchè reaffirms commitment to mountain tourism enhancement.

🏆 In Valtellina, upcoming Olympic events spotlight Tirano and Sondrio, boosting both logistical and leisure interest. Sara Digiesi, CEO of BWH Hotels Italy & South-East Europe, notes increased bookings and international traffic. Key clientele includes Italy, Germany, UK, and Sweden. Post-Olympics, investment in transport and services is expected to sustain tourism. Promotions target international markets, with unexpected interest from the U.S. West Coast noted by Sonia Bertulio, Director Contact Center BW Hotels & Resorts.

📈 Bain & Company and Altagamma's analysis of the luxury market in 2025 reveals stability with underlying shifts. Despite global conflicts and economic interventions, luxury travel grew by 11% and cruises by 12%. Experiences now outpace material goods in high-end spending. While the Middle East sees 2-4% growth, Europe declines by 1-3%, with South Europe stable and North, especially the DACH area, struggling. Economic margins dropped sharply to 2009 levels, highlighting ethical concerns in pricing.