Tendenze del mercato

🏖 Felice Casucci, Tourism official of Campania, highlights the potential of "slow tourism" to internationalize lesser-known regional areas, aided by quality brands, such as 'Borghi Salute e Benessere,' 'Praesentia,' and 'Exempla.' Foreign pilgrims, unlike the 64% from North America and Asia who prefer Naples or Amalfi Coast, are targeted, especially those from Northern Europe. An information point at Rome Termini has been set up, and strategies also focus on sea routes. Campania's tourism, back to 22 million visitors as in 2019 (a 2 million increase from 2023), now has 20.1% seeking unique experiences. Average daily lodging expenses are €86 for Italians, €90 for foreigners, peaking at €159 for seniors, with an additional €95 spent on local activities (€182 for seniors).

🏕 Slovenia, 2024: year of record tourism, led by foreign visitors, particularly Italians. Arrivals increased by 6.3% to 6.6 million, with overnight stays reaching 16.85 million, a 4.5% increase. While domestic tourism remained stable compared to 2023, the growth in foreign arrivals and overnight stays was 8.5% and 6.9%, respectively. Emerging markets, such as Poland and the United States, showed significant growth, with double-digit increases from Croatia and Hungary. Italy, accounting for 523,000 arrivals and 10% of the foreign market, saw a 2.6% rise from the previous year. Aljoša Ota, director of the Slovenian Tourist Board, anticipates further growth due to Nova Gorica-Gorizia being the European Capital of Culture in 2025.

📈 In Italy's 2024 job market, nearly 340,000 job offers indicate stability, with a slight drop of 2.4% from 2023. Lombardy leads with 29% of offers, followed by Emilia-Romagna (16.4%), and Veneto (13.8%). The most job offers are in Milan (10.4%), then Rome (5.1%), and Turin (4.7%). In demand are manufacturing and quality jobs (29.1%), followed by logistics (9.8%), and retail (9.3%). Pharmaceutical sector searches have jumped by 73.7%, while database searches by companies fell by 20.6%, yet CV downloads rose by 20.8%, reaching over 240,000.

🏖️ Futura Vacanze celebrates 30 years with €100 million in revenue and unveils a new logo and 'Club 2025' catalog. In 2025, they expect Egypt's performance to match or exceed that of 2023, dependant on political stability. Tunisia's first year was successful, leading to expanded offerings in Mahdia. Porto Santo is gaining as a mid-range destination, while Cilento rises in popularity in Italy. Planned growth includes product portfolio expansion and improved resort services. Stefano Maria Simei, the new general manager, focuses on technology, training, and sustainability. Challenges ahead include Italian spending power, hospitality staffing, geopolitical instability, and climate issues, but the company commits to investing in technology and training for flexible, sustainable, customer-centric experiences.

🌍 In 2025, Italian travelers show a trend towards personalized trips and high-value practices, with significant advance booking. Popular long-range destinations include Dubai, China, Japan, South Korea, and niche Indonesian islands. Saudi Arabia also gains interest due to tourism investments. Travel package prices surge with a 20% increase in ground services and high airfares. Unique cultural travel experiences, like Egypt's dahabeya or India's Kumbh Mela, are on the rise, particularly in the East.

📆 In 2023, Teorema Vacanze saw a 12% growth. By September, a new development plan was initiated, leading to a sales increase exceeding 150% in November, December, and January. Gianni Galli joined as product manager, enhancing the company's competitive edge. Over 60 'seat in coach' tours for high season were launched early in the year, with guaranteed departures from Milan and Rome, targeting destinations like the Mediterranean, USA, and Morocco. For 2025, guaranteed departures for the Nile cruises and new packages, including Doha, from Milan and Rome are planned, with 40% already confirmed.

🏖 Massimo Diana, Commercial Director of Ota Viaggi, addresses tourism sector challenges in early 2025, noting over 65% of domestic flights are run by low-cost carriers, complicating tour operators' planning. Tourism market growth is moderate due to high prices and inflation, yet regions like Calabria see positive signs from new investments. Sector faces personnel shortage, requiring targeted training and youth appeal. Ota Viaggi focuses on destination optimization and collaboration among institutions, companies, and operators for affordable quality.

🚀 Wizz Air celebrates 20 million passengers at Rome Fiumicino Airport. Tamara Nikiforova, senior manager of communications, proud of milestone reflecting trust and success in Italy's expansion. Claudio Faustini, head of route development at Aeroporti di Roma, emphasizes significance beyond numbers, noting role in expanding Rome's network. In 2024, Wizz Air operated 300,000 flights, over 90,000 in Italy, 30,000+ from Fiumicino with a 38% growth from 2023. Nationally, a 15% increase to 18.5 million passengers in Italy. Rome is Wizz Air's largest base in Italy; new Training Center opened near Fiumicino on October 1, 2024, for 7,000+ staff. The airline created 600+ jobs in Rome. Popular destinations include London, Madrid, Barcelona, Paris, with new routes to Bilbao and an exclusive direct connection from Rome to Saragozza starting end of March.

🏝 In 2024, Thailand welcomed 268,000 Italian visitors, reaching 98% of the pre-Covid levels of 2019. Marketing manager Sandro Botticelli highlighted the nation's commitment to promoting Thailand as a safe and fascinating destination. New initiatives for 2025 aim to attract more Italian tourists, including targeted promotional campaigns, collaborations with Italian tour operators, and new tourist routes showcasing Thailand's hidden gems.

🗺 Civitatis, in 2024, witnessed growth in Italian tourist activities, with preferences for cities like New York, Lisbon, Paris, Barcelona, Seville, and Krakow internationally, and Naples, Rome, Florence, Palermo, and Genova domestically. Cultural and historical activities such as tours of Naples underground, Auschwitz and Birkenau excursions, guided visits of Marrakech, and evening boat tours in Budapest were top booked experiences. The platform offered over 90,000 activities and served more than 35 million travelers, solidifying its market position.