Tendenze del mercato

🏭 In Piemonte, Italy, regional tourism councilor Marina Chiarelli and Confindustria Turismo Piemonte president Laura Zegna established the first Industrial Tourism committee. The initiative aims to map and promote the region's industrial and manufacturing heritage, including companies like Martini, Lavazza, Borsalino, Gorgonzola, Gancia, and aerospace firms, integrating them into thematic tours coordinated with local tourism agencies. The goal is to combine tradition and innovation to attract global visitors and diversify tourism offerings.

🏖️ In October, Italy's tourism balance of payments surplus stood at €1.9 billion, slightly below that of October 2023. Foreigners spent €4.4 billion in Italy and Italians spent €2.6 billion abroad, both nearly 6% lower year-on-year. Over the three months ending in October 2024, tourism earnings dipped by 0.3% while spending abroad marginally increased by 0.9%. EU countries contributed to a 0.4% decrease in spending by foreign travelers in Italy, whereas Italian spending in EU destinations rose by 5.2%.

🏕️ In 2024, Egypt set a tourism record with 15.7 million visitors, announced by Prime Minister Mostafa Madbouly. The country's tourist numbers could have reached 18 million if not for regional events. Tourism plummeted from over 13 million in 2019 to about 3.7 million in 2020 due to COVID-19, then rose to 8 million in 2021, 11.7 million in 2022, and 14.9 million in 2023. The Grand Egyptian Museum's opening in 2025 is expected to boost tourism further.

🚿 TTG Word addresses the overused concept of "experience" in tourism, suggesting a new approach focusing on the tourist. Ten traveler types have been identified, offering unique and extraordinary experiences for each. TTG presents 10 tailored recommendations to satisfy travelers seeking unique vacations. These can be found in TTG World's publication dated 12/12/2024.

🇮🇹 Bain & Company Italia and Toluna released the Italy Holiday Shopping Outlook, showing over 1,000 Italian consumers plan to cut Christmas gift budgets by 36% from 2023, with an average spending of €207, down from €228 last year. High-income earners will spend €504 on average, while lower-income groups €150. Millennials and Boomers have the highest budgets; Gen Z and Gen X are most likely to cut costs. Italian shoppers balance online and in-store purchases. Over two-fifths plan holidays, with 28% traveling abroad, favoring Europe (66%), North America (13%), and Africa (12%). Art cities (46%), mountains (40%), and seaside (17%) are top destinations. Average holiday spending rises to €597, up 10% from last year, mostly on accommodations (55%), restaurants (45%), and entertainment (36%). Rental homes and B&Bs (41%) overtake hotels (38%) as preferred stays.

🏖️ International tourists reached approximately 1.1 billion in the first nine months of 2024, with the global tourism sector recovering 98% of pre-pandemic levels. The Middle East saw a record +29% growth compared to 2019, Europe and Africa surpassed 2019 levels by +1% and +6% respectively, while the Americas recovered 97%. Asia and the Pacific reached 85% of 2019 levels, up from a 66% recovery in 2023. Up to 60 destinations out of 111 exceeded their 2019 arrival numbers in the first eight to nine months of 2024; Qatar, Albania, Saudi Arabia, Curaçao, Tanzania, Colombia, and Andorra witnessed significant increases. Out of 43 countries with available revenue data, 35 exceeded pre-pandemic values, with Serbia and others observing nearly double the earnings. Key spender countries like Germany, the USA, and France showed a spending increase by +35%, +33%, and +11%, with international tourist arrivals expected to match 2019 levels in 2024.

🏕 In the Christmas period, 57% of Italian cruise-goers are couples, surpassing families at 35%, with singles at 6% and groups at 2%. The average cruiser is 45 years old, 29% are repeaters preferring the Mediterranean (43%), followed by the Middle East (19%), particularly Dubai, the Caribbean (13%), and the Canary Islands (6%) via charter flights. Over half (51%) book a balcony cabin, 7% choose a suite, 27% opt for an inside cabin, and 15% for an outside one with a porthole. The average passenger price for Christmas and New Year is €1,952, a 4% increase from 2023. Cruise ticket rates for the upcoming year are €1,309, down €4, with a 6% rise in early bookings for 2025. Liguria leads early bookings with 24%, followed by Lazio (18%), Puglia (15%), Sicily (17%), and Campania (11%). Genoa, Liguria, is the top port for holiday cruisers at 17%, followed by Dubai (12%), Civitavecchia (8%), and Miami (6%).

🏠 Trenitalia unveiled its sixth Disney-themed Intercity train featuring Vaiana from "Oceania 2," releasing on November 28. The presentation at Rome Termini's platform 26 had Trenitalia's president Stefano Cuzzilla, Disney Italy's Daniel Frigo, and director David Derrick Jr. This year, over 700,000 families, a 5% increase from last year, chose Intercity for travel. The initiative supports family-friendly travel and commemorates Women's Day on November 25.

🏷 In Milan, Art Parfums Milano's boutique, designed by Nick Maltese Studio, offers a high-end olfactory experience within the historic Palazzo Bagatti-Valsecchi. Nick Maltese created a contemporary scene, blending the late 19th-century romantic sentiment with custom-made, edgy furniture like the Calacatta marble pouf in collaboration with Marmi Fuda. The space pays tribute to Milan's skyline, aiming for a multisensory experience where scent takes center stage.

🍽 Chef Philip Chronopoulos of Palais Royal Venezia at Nolinski Venezia, part of the French Evok Collection group, earned a Michelin star just six months after opening in June 2023. Chronopoulos, originally from Athens, trained in Paris with renowned chefs Alain Passard and Joël Robuchon. His cuisine, an homage to his Greek roots, has led the Parisian Palais Royal to achieve two Michelin stars. Co-founder and CEO of Evok Collection Emmanuel Sauvage applauds the shared values of loyalty and trust with Chronopoulos since their first hotel and restaurant in 2015.