Tendenze del mercato

🍷 Mercato globale del vino italiano in contrazione nel primo trimestre: l’export verso Paesi extra-UE cala del 9%. Negli USA, nonostante un iniziale +4%, si osserva un’inversione con volumi a -3,5% a marzo. Consumi in calo del 8% nei principali mercati (USA -5,4%, Germania -11,8%, UK -6,4%). Diversi vini italiani, eccetto Prosecco, in difficoltà. In Italia, volumi in calo del 4% nel retail, con prospettive peggiori nella ristorazione.

🗺 Between June and September, Italy expects 65.8 million tourist arrivals and 267.4 million overnight stays, an increase of 3.4% and 2.1% from 2024. Domestic tourism is set to rise by 5.5% in arrivals and 4.9% in stays, totaling 30.1 million arrivals and 129.5 million stays. International tourists will number 35.7 million, up 1.7%, with nearly 138 million overnight stays, a slight dip of 0.4%.

💸 Italia, febbraio 2025: la bilancia dei pagamenti turistica registra un avanzo di 0,4 miliardi di euro, superando febbraio 2024. Le entrate turistiche aumentano del 7% a 2,6 miliardi di euro; uscite a 2,2 miliardi. Nei tre mesi fino a febbraio 2025, le entrate crescono del 3,3% rispetto al 2024, mentre le uscite aumentano del 2%. La spesa dei viaggiatori, sia UE che extra-UE, cresce oltre il 3%, con un aumento del 4% per gli italiani in destinazioni extra-UE.

🏞 61% of Italians travel for events, 12% for sports and active vacations, rising to 15% for Millennials and 17% for Gen Z (SiteMinder, 2025). The trend of solo travel grows, seeking disconnection and mindfulness. Tahiti hosts its first Yoga Festival; Formentera attracts sports lovers. Trends include gig tripping and cineturismo. Italy’s open-air tourism thrives, with Tuscany earning three golds in camping awards. Camping evolves, with camper trips and glamping gaining popularity.

💵 Americans less incentivized to travel to Europe in early 2025 due to a weaker dollar and stock market declines. ????️ At the National Assembly in Merano, Federalberghi President Bernabò Bocca discussed the dip in U.S. tourism to Italy compared to significant numbers in 2024. ???????? He noted potential recovery in the second half of the year, possibly spurred by the election of an American Pope. ????

🏖 Valtellina thrives in summer, bolstered by global events like the Giro d’Italia and gastronomic festivals. Historically a winter destination, it now sees a 50% balance of summer and winter visitors, with stays up to a week, especially from Belgians, Dutch, and Northern Europeans, says Manuel Pozzoni of Apf Valtellina. The “100 + Ideas in Valtellina” map helps navigate the area, available in Italian, English, and German, both in print and digitally.

🍽 Durante la Giornata della Ristorazione 2025, ENIT ha divulgato dati sul turismo enogastronomico in Italia, rivelando un aumento del 176% nei soggiorni e 2,4 milioni di presenze. La spesa internazionale ha raggiunto 395,5 milioni di euro, un incremento del 9% rispetto al 2023. I principali mercati sono Regno Unito, Germania, Spagna e Stati Uniti. Il turismo enogastronomico sta diventando un pilastro dell'economia turistica, valorizzando le eccellenze agroalimentari e i territori italiani.

💬 Sanbittèr's study surveyed 1,200 Italians, revealing that "ci sta" is used in various casual settings: 52% during aperitifs, 65% in chats, 59% at restaurants, and 54% while shopping. One in four Italians prefers it over "ok" for its inclusivity and empathy (56%). It's a staple in daily communication for 44%, used with friends (68%), partners (60%), and during activities like spontaneous aperitifs (65%) and organizing evenings (67%).

💰 At the 2025 Arabian Travel Market in Dubai, the high-end market trend is clear. Ita Airways, energized by Lufthansa's investment, focuses on premium connections from Fiumicino to Dubai, Riyadh, and Jeddah. By 2030, the UAE is projected to host 40 million tourists, with many favoring luxury travel and accommodation. Emiliana Limosani, Ita's CCO, emphasizes the airline’s commitment to this premium segment.

🏨 Hines Italy and partners see potential in Italy's affordable quality hotel market, which contrasts with the saturated luxury sector. At the agreement presentation with Clessidra and Human Company, Mario Abbadessa noted Italy’s unique real estate trends. Hines’ investment in Human Company is driven by collaboration, portfolio diversification, and valuing human capital. The company aims to expand into alternative accommodations like glamping, highlighting growth opportunities in underexplored segments.