Tendenze del mercato

🏖️ Etoa and Forwardkeys predict Europe's summer season 2024 to break records with international arrivals in July and August up by 12% from last year, outpacing the global growth forecast of 11%. Urban destinations see the highest growth rates year-over-year. Intra-regional travel in Europe increases by 10%, Asian market by 11%, and U.S. by 21%. Economy class demand grows by 11%, while premium remains steady (+1%). Munich leads urban tourism growth (+37%), followed by Vienna and Zurich (+23%), Prague (+22%), and Budapest (+21%). Short stays (1-3 nights) surge by 23%, representing 16% of total arrivals. Germany, hosting Euro 2024, sees a 19% increase in arrivals; Paris, with the Olympics, records strong demand, especially from China (+124%), Japan (+57%), Germany (+32%), and the U.S. (+25%). Concerns are raised over protests against mass tourism in popular destinations.

🛒 Malaysia Mega Sales, running until July 31, offers discounts up to 85% across retailers and malls in Malaysia. Expected to impact tourism revenues by approximately €20.17 billion for 2024. Launched by Tourism Minister Dato Sri Tiong King Sing and Tourism Malaysia Director General Manoharan Periasamy. In 2024, two sales events: June 15 - July 31 and November 15 - December 31; for 2025 and 2026, three annual events.

💍 Honey moon trips have evolved over a decade: shorter stays, luxury accommodations, and experiential travel are the new norm. Sea destinations feature in only 67% of trips, as couples often combine discovery with beach stays. The core age group is 25-39 years (73%), followed by 40-59 (22%) and over 59 (5%). Couples may travel with children (8%) or friends (5%). Top destinations include Asia (38%), Africa (21%), and North America (15%), with Italy favoring long-haul North American trips. Europe (10%) sees Iceland as a newcomer, while the Middle East (6%), led by Jordan's rise in 2023, and specifically Japan, show significant growth. Oceania accounts for 5%, Central America for 3%, and all of South America for 2%. Departures often occur weeks or months post-wedding, leading to winter trips to South America. Average spending has increased by 2% since 2023, with bookings made up to six months in advance. In early 2024, the United States, Peru, and Tanzania with Zanzibar are the leading destinations. (Source: CartOrange.com)

🏖️ Travelers prefer using their own tents or campers during the low season from March to May and September to November, according to Garden Sharing. Reservations on Garden Sharing for the first six months of 2024, with the latest check-ins in August, indicate summer isn't as crucial for outdoor demand. The most sought-after experiences include meals, farm stays, wineries, natural oases, wellness, and pet-friendly options. Tuscany (18.8%), Emilia Romagna (17.6%), and Sardinia (10.6%) are favorite destinations for Italian open-air tourists, while Tuscany (29%), Veneto (15.3%), and Emilia Romagna (11.5%) top the list for foreigners. Reservations for August show Sardinia leading among outdoor travelers followed by Puglia, Veneto, and Tuscania, with foreign tourists favoring southern regions (Campania, Basilicata, Calabria) mainly from Germany (19.7%), France (16.9%), with lesser percentages from Switzerland, the Netherlands, and Great Britain. Couples and families dominate, with bookings for 2 to 4 people at 60%, but solo travelers and groups over five, including large families and organizations, are on the rise.

🏖️ In 2024, the global travel sector's contribution to GDP is expected to reach $11.1 trillion. Europe's tourism is projected to generate nearly €1.75 trillion, up about 6% from 2019, with jobs surpassing 24.5 million, a 4.5% increase from 2019. International spending will be about €517 billion, while local spending is set to exceed €982 billion. Italy's tourism grew by 8.4% in 2023, contributing €214.9 billion to the GDP, and is forecasted to be worth €223.1 billion in 2024, almost 11% of the total economy.

🏖️ Milan, July 4, 2024, saw the release of a White Paper by Indian Chamber of Commerce in Italy, SEA Milan Airports, Fidenza Village, Global Blue, and Lybra Tech on Indian tourists in Italy. From 2008 to 2019, Indian tourist numbers grew from 160,000 to 593,000 annually; despite COVID-19 setbacks, 2023 witnessed a peak, with a 29% hike in early 2024 accommodation searches. Preferences include Rome, Milan, Venice, Capri, especially in spring, with bookings made 120-130 days ahead. Tax Free shopping by Indian tourists is niche, contributing to 1.46% of the total in 2023. Millennials account for 46% of shoppers, with a 223% recovery in Tax Free spending in Q1 2024 compared to 2019. Luxury purchases formed 76% of 2023 buys, with an average spend of 1,122 euros, and Milano Malpensa is the main Italian hub.

87% of Italians plan to travel between June and September, spending over 43 billion euros, up 4% from the previous year, despite a 3.5% increase in tourist service prices from 2023. Gimme5 users, with 66% saving at least 6 months in advance, show varying savings goals across generations, from Gen Z's 1,500 euros to Boomers' 4,100 euros, with women saving more than men for travel.

According to the Findomestic Observatory's tourism focus, 92% of Italians have planned or intend to holiday, mainly in Italy (80%) and by the sea (72%), despite economic uncertainties. The average holiday expenditure is €1,785, a 15% increase from the previous year, with many opting for 'smart holidays' to counteract rising prices, including early bookings and avoiding peak periods.

Tourist numbers in Rome's center have boosted the local economy in 2023, aided by Jubilee and Pnrr project funds, with a surge in short-term rentals and B&Bs which now account for half the city's beds. Rome is approaching Venice with a 7.8% share of national tourist presence, and a 25% growth in tourism last year has helped the Lazio region match the national GDP growth rate, despite the industry and export slowdown. The EU has allocated €10.3 billion to Lazio's public entities, with €900 million in projects started by February, and a 10% completion rate, double the national average.

En mai, selon Cirium, les annulations de vols ont diminué de 21% par rapport à avril avec 5.584 vols annulés, contre 7.103 en avril, sur une base de 30% des vols des compagnies aériennes les plus capacitaires. En Amérique du Nord et Centrale, les annulations ont augmenté de 85% en mai, et la Norwegian Air est la compagnie la plus ponctuelle, suivie par Iberia, Sas, Vueling et Lot. [[[POST_SCORE: +1.5]]]