Tendenze del mercato

🏦 Deloitte's analysis for 2023 shows European hotel investments reached €16 billion out of €47 billion globally, with Italy contributing €1.6 billion. Nearly 45% of hotel investments are in the luxury sector. Italy leads the European hotel market with a 21% share of properties. Since 2017, an annual average of 30 luxury hotels opened, totaling 710 five-star hotels with 47,300 rooms. Post-pandemic trends include interest in mountain and seaside locations, aiming to extend tourism seasons. Italy ranks fifth in Europe for serviced apartments with annual revenues over €2.4 billion, holding a 10% market share in this hospitality segment.

🌋 Oman Air launches four weekly flights on the Rome Fiumicino-Muscat route starting December 20, to meet growing Italian demand, complementing four existing flights from Milan Malpensa. Oman's 2040 tourism vision includes developing Musandam Governorate with traditional dhow cruises and an international airport planned for 2028. Additionally, three more airports will be operational in the next five years at Jabal Akhdar, Masirah Island, and Suhar to distribute tourist flow. New outdoor, cultural, and eco-tourism experiences are also being introduced.

✈ Global air transport is set for a "remarkable" recovery with demand measured in revenue passenger kilometers (Rpk) poised to exceed 2019 totals. Already exceeding pre-pandemic levels in the first quarter of 2023, Rpk is predicted to reach 11.4 trillion by 2030, a 136% jump from 2019. North America forecasts a 3% demand increase by 2030, potentially adding $4 billion in revenue, while Europe expects a 1% rise, yielding over $1 billion in new revenue. Southern European countries like Turkey, Spain, and Italy will lead this growth. Asia's intraregional demand is projected to grow by 55% from 2019 to 2030, despite a downward revision by 5% due to subpar economic performance, especially in Northeast Asia and China's domestic flights. For more information, visit www.bain.com.

🏖️ Assisi, Umbria, attracts tourists with 826,000 visits in the first 7 months. Compared to 2023's 1.4 million, there's a 7% increase in foreign visitors. High season includes December; a new tourism information website was launched.

🏖️ GlobalData reports a 10.4% decrease in travel and tourism M&A deals worldwide between January and July 2024, with 415 deals compared to 463 in the same period in 2023. South America saw a 42% plunge, North America a 30% fall, and Asia a 16% drop. Europe bucks the trend with a 16.8% increase, led by Germany and the UK. France sees a decline, while Italy remains stable, highlighted by MSC Group's acquisition of 50% of Italo - Nuovo Trasporto Viaggiatori S.p.A. for €4.2 billion. Italy's hotel real estate market persists with transactions surpassing €1.4 billion.

🏠 India's tourism sector is under transformation due to an expanding middle class. The outbound travel market is expected to reach $55.4 billion by 2034. Global brands like Accor, Hilton, and Airbnb are looking to capitalize on this trend. IndiGo is launching a business class to meet the demand for luxury travel. The hotel industry in India has grown nearly 40% in the first quarter of FY 2025, indicating a significant gap between demand and supply.

🏖️ In Piemonte, international tourists outnumber Italians, with over 6 million arrivals and 16 million overnight stays in a year. Foreign guests account for 52% of visitors, making Piemonte a top dynamic tourist destination in Europe. International visitor numbers rose by 15%, led by Germany and France, with the US ranking sixth. The first half of this year saw arrival and stay increases from 2.2% to 4.2% compared to the same period in 2023.

🚀 Remote Lands, a luxury travel operator, introduced Private Jet Expeditions 2025 in partnership with Aman, a luxury hospitality brand. Experiences include a helicopter tour around Mount Everest with champagne breakfast at over 4,000 meters, and customized itineraries for a maximum of 18 guests, featuring private Airbus ACJ 319 transport and stays at Aman properties. Luxurytravelmagazine.com reports 4 tours ranging from 13 to 21 nights, highlighting history, culture, cuisine, and spirituality across destinations like Morocco and Bhutan.

📈 Meliá hotels are experiencing a positive season with a two percentage point increase in occupancy rate over last year, reaching 88%, and anticipating 90% for August. Despite inflation, there is no sign of slowing demand, especially in the Balearic Islands. Prices continue to rise.

🏨 Investors are increasingly interested in luxury hotels, with such assets comprising about 20% of global hotel liquidity, according to an eToro study. Marriott International leads the growth with a 14.15% increase, followed by Blackstone Group Hilton Worldwide at 11.20% and Hyatt Hotels at 9.28%. The top ten list also includes Wyndham Hotels & Resort at 4.87% and Choice Hotels at 4.21%, with Spain's Melià Hotels in the tenth position at 3.98%. Luxury accommodations face a challenging five years ahead, contending with technology upgrades, brand integrity, high construction costs, and current political-economic instability.