Tendenze del mercato

🍪 Nel 2024, il mercato europeo degli snack ha raggiunto i 234 miliardi di euro, crescendo del 2,9% rispetto all'anno precedente. Le vendite, tuttavia, sono rimaste stabili a 115 miliardi di unità. La crescita è trainata da categorie funzionali e salutari, con l'Italia e i Paesi Bassi in testa per quota valore. I supermercati dominano il 50% delle vendite, mentre i discount generano 44 miliardi di euro. Gli eCommerce registrano i tassi di crescita più elevati.

📈 In 2025, living costs in Italy weigh heavily post-COVID. February's price index rose 1.6%, down from 5.3% in 2023. A three-person family spends €3,280 monthly, with 35% on housing and 20% on food. Single individuals spend €2,250 monthly. Essential goods rose 31% over ten years. Gas and electricity costs have surged. Stagnant salaries, rising costs highlight regional disparities, with Milan at €1,980/month. Italy's consumer prices are high, but salaries remain low compared to Europe.

🏖 Italians flocked to thermal spas over the long weekend of June 2nd for wellness retreats. According to Federterme Confindustria, more than 200,000 visitors stayed in Italy's thermal facilities, with an average stay of 3 to 3.5 nights. Occupancy rates were high, between 70% and 75%, and increased by 1.5% from 2024. Package deals averaged €130-€150 per night. Italy boasts over 290 thermal facilities, promoting sustainable and slow travel.

📈 528,000 workers sought by companies in May 2024, with 1.7 million needed from May to July. Demand up by 35,000 (+7%) compared to May 2024 and 70,000 (+4.4%) for the quarter. Industry sees a 2% decline, while services grow by 10.4%, driven by tourism. The South and Islands expect 161,000 contracts. Industry plans 134,000 entries in May, 412,000 for the quarter. Key sectors: mechatronics, metallurgy, and agrifood. Construction entries: 51,000 in May (-1.5%), 150,000 for the quarter (+1.2%).

🗺 Barcellona, Parigi, e Madrid sono le prime tre destinazioni turistiche per il ponte del 2 giugno, secondo Holidu, mentre Roma è quarta. Capri emerge come la destinazione più costosa con un prezzo medio di 539 euro. Delle 30 destinazioni preferite, 21 sono in Italia e 9 all'estero, con la Spagna che domina le mete internazionali.

🍯 Più di 1 italiano su 2 consuma miele settimanalmente; il 21,2% oltre 5 volte, il 17,4% giornalmente. Il consumo annuo pro capite è tra 400-450 grammi. Preferenze: dolcificante (54,5%), pane (46,9%), al cucchiaio (38,1%). Valori nutrizionali (per 100g): 80,3g zuccheri, 18g acqua, 0,6g proteine. Miele: 300+ tipi globalmente. Cristallizzazione varia tra tipi di miele. Utilizzi: dolci (34,9%), formaggi (33,6%), yogurt (29,6%), meno nei piatti salati.

🌎 Gen Z is reshaping luxury travel! According to the Luxury Travel Report by Preferred Hotels & Resorts, luxury travelers take 8 leisure trips annually, with 3 international. However, Gen Z criticizes the "beige-ification" of destinations, with 77% expressing disillusionment. They seek unique, non-trendy experiences, away from social media's influence, with 83% noting luxury hotels are designed for Instagram. Travel agencies are regaining popularity, as 84% of luxury travelers value a trusted consultant for exclusive, culturally connected experiences.

🌍 Gen Z is impacting luxury travel with new preferences. According to the first Luxury Travel Report by Preferred Hotels & Resorts, luxury consumers average 8 leisure trips annually. However, 77% of Gen Z finds travel experiences losing uniqueness due to "beige-ification." Social media is blamed, with 83% citing hotels designed for Instagram. Gen Z seeks unique, off-the-grid experiences linked to heritage. Travel agencies regain popularity, with 84% valuing a trusted travel consultant for exclusive, culturally immersive trips.

📊 In 2025, NIQ's report shows 53% of global consumers increasingly buy private label products. In Italy, this trend rises to 56%, up by 3%. 69% of Italian consumers view these as viable brand alternatives, with 46% considering them equal or superior in quality. 42% of Italians remain brand loyal versus 60% globally. Private label market share globally increased by 1.4 percentage points to 22.7%. Meanwhile, top global brands saw a 4.8% sales rise in 2024.

🏖 2024 saw a tourism surge in Trentino with a 2.3% foreign visitor increase and a 2.6% rise in overall tourists. Hotel arrivals grew by 2%, stays by 2.9%, while non-hotel arrivals increased by 3% and stays by 2.1%. Over 19.6 million overnight stays were recorded, with 56.1% being Italians. Hotel stays made up 70.1% of the total. August was peak, with a 4.3% increase. 90,902 hotel beds had a 61.8% occupancy rate, with 4-star hotels leading at 74.2%.