Tendenze del mercato

🌍 Barcellona, Parigi, e Olbia sono le mete estive preferite dagli italiani, secondo eDreams. Destinazioni marine dominano la top ten, avec Malaga, Casablanca, et Sharm el Sheikh en croissance, à 73%, 67%, et 65% respectivement. Les Italiens réservent principalement pour 7-13 jours (34%), mais 61% planifient avec plus de trois mois d'avance. La France (28%) et l'Espagne (19%) envoient le plus de visiteurs en Italie, avec des destinations clés telles que Rome et Venise.

📈 Euphemia experienced a 16% revenue increase in the first five months of 2025, with summer bookings up 15%. Popular destinations include Italy, the U.S., Egypt, and the Maldives, while Japan, Oman, Kenya, the UAE, Morocco, and Vietnam saw over 60% growth. The company added 10 new Personal Voyagers, focusing on personalized travel experiences. Group travel for those over 60 is expanding. Euphemia's unique model offers a wide market access and centralized support.

🗺 Repubblica Dominicana 2024/2025: $2 billion luxury hospitality expansion includes over 20 luxury brands. Key development areas: Cabo Rojo, Miches, Punta Bergantin, and Puerto Plata. Río San Juan attracts celebrities, driven by film tourism. The Dominican tourism authority to focus on these trends at TTG Travel Experience in Rimini.

📄 Consorzio di Tutela Mozzarella di Bufala Campana DOP joined the EU mission in Japan from June 8-13, 2025, focusing on the Japan-EU Economic Partnership Agreement. Italian agri-food exports to Japan rose by 14% to €1.9 billion, with Mozzarella DOP exports up 19% in value and 23% in volume. The mission aims to strengthen EU-Japan agro-food ties, including a key panel at Osaka Expo on June 12, moderated by Diego Canga Fano.

🗺️ Meliá in Spain observes a shift back to last-minute bookings post-pandemic. As summer 2025 approaches, the group expects a "solid season" with favorable occupancy and revenue prospects. There's a growing interest in premium and luxury segments and quality all-inclusive options, particularly for families. This trend mirrors earlier reports from Italian tourism insiders noting a return to last-minute booking habits from 15 years ago.

🌍 Nel 2024, Svizzera Turismo ha registrato un leggero calo nei pernottamenti italiani (-0,2%) ma un aumento degli arrivi (+2,2%) rispetto al 2023. Novembre 2024 ha visto un aumento del 9,1% nei pernottamenti e del 14,1% negli arrivi grazie a campagne promozionali. I primi mesi del 2025 hanno registrato un +1% nei pernottamenti e +3,4% negli arrivi rispetto allo stesso periodo del 2024. Località preferite includono Zurigo e Ginevra.

🗺 Oltre l'85% delle famiglie italiane sceglie destinazioni turistiche basate su esperienze, come riportato da Airbnb. Il 75% dei genitori prenota esperienze durante le vacanze. Autenticità è cruciale per il 60% degli intervistati, con il 55% delle famiglie interessate a esperienze nella propria città. Tra le mete emergenti, Prags e Porto Pino offrono esperienze autentiche e attraggono famiglie con bambini.

💵 Bankitalia's recent quarterly data reveals a significant 7% rise in foreign tourist spending in Italy, reaching €3.2 billion in March 2025. The balance of payments surplus was €0.6 billion, consistent with March 2024. Italian spending abroad increased by 8%, totaling €2.6 billion. Both EU and non-EU visitors contributed to the growth, each over 6%. Tourist spending outside the EU surged by 7%, outpacing intra-EU spending growth of 3%.

🌏 Pier Ezhaya, president of Astoi, reports in Sole 24Ore that Italian vacation bookings align with 2024 figures. Long-haul destinations drive summer growth, rising 14%, while the Mediterranean sees a 2% increase. Egypt, East Africa, and Japan are popular, despite a slight decline in Spain and the USA due to price. Vacation spending increases by 5%-6%, with beach holidays averaging 8.5 days and long-haul trips averaging 10.5 days.

🌏 Vendite di World Explorer, 2025: aprile positivo, rallentamento in luglio-agosto. Last-minute in aumento. Giappone popolare grazie a Expo Osaka; problemi di disponibilità alberghiera. Asia: Indonesia e Vietnam stabili. Africa: 65% del fatturato, ma prezzi in Namibia +25% rispetto al 2024. East Africa in crescita. Meno passeggeri, spesa media aumenta, marginalità migliorata grazie al cambio favorevole con il dollaro. Aerei costosi, richiesta di servizi a terra cresce.