Tendenze del mercato

📈 In September 2023, a major art heist occurred at a gallery in New York City, resulting in the theft of 20 valuable paintings collectively worth over $50 million. This audacious crime took place during a late-night event when security was minimized. Authorities are investigating potential leads involving organized crime groups. The gallery is offering a $1 million reward for information leading to the recovery of the artworks and the apprehension of the perpetrators.

🌱 Con una crescita annua del 10%, il ginseng rappresenta il 3% delle consumazioni nei bar mondiali, superando il caffè decaffeinato. Presente in oltre il 90% dei bar in Italia, è particolarmente popolare al Centro e Sud con il 95% di presenza. La crescita nel settore OCS è del 6,6% e nel vending del 5,3%, con un aumento dell'11% nel retail. Eraclea, del Gruppo Lavazza, lancia la campagna "Ti meriti un ginseng time".

🌎 Spagna, 2025: La Spagna si conferma la prima destinazione estera per gli italiani. Nel 2025, si prevedono 100 milioni di arrivi e una spesa turistica di oltre 122 miliardi di euro. Il piano di Turespana per il 2030 punta sul turismo sostenibile, diversificazione e destagionalizzazione. La campagna 2026 si concentrerà sul turismo MICE, enogastronomico, culturale e open air. L'Italia è il quarto mercato per arrivi in Spagna, con una permanenza media di 6,2 giorni.

💰 Asian travelers show the highest sensitivity to currency fluctuations, according to a Mastercard Economics Institute study. Focusing on 30 destinations across 24 markets, the report highlights Tokyo's international visitor growth, despite rising airfare and hotel rates. A 1% currency depreciation boosts Asian visitors by 1.5%, Americans and New Zealanders by 0.7%, but only 0.2% for Europeans. Asian tourists, particularly Chinese, remain more influenced by currency changes than Europeans or Americans.

🏨 2023, Italy: Federalberghi's research indicates a positive trend in seasonal hotel employment. Peak employment in July and August reached over 430,000, a 5% increase from 2023, with 245,000 being seasonal workers (+2.2%). Compared to 2019, total peak employment grew by 15%, with seasonal employment up by 24%. Trentino Alto Adige leads with 38,715 seasonal workers, Emilia Romagna follows with 31,414, and Veneto with 23,646. Notably, 54.1% are women, and half are under 40.

🏫 Th Group concluded its Academy Th training session in Ostuni, involving 619 professionals with over 600 hours of training, including 350 hours in class and 260 hours in practice. The program took place across Padova, Milano, and Pesaro with 54 instructors. For summer 2025, sales for seaside resorts grew by 12% and mountain resorts by 20%. Tour operator Baobab doubled its results compared to last year, reflecting a strong start to the season.

🚄 2025, Lombardia: Trenord and Discovera revolutionize rail travel, attracting 2.9 million passengers to Lombardy tourist spots on weekends and holidays. In 2024, over 103,000 leisure tickets were sold. The "Gite in treno" package, combining transport and experiences, was purchased by 25,000 customers in 2025, a 33% increase from 2024. Lakes are a favorite destination, and 40,000 travelers (+18% from 2023) attend major events. The economic impact is estimated at €285 million.

✈️ Sea Prime saw growth in early 2025, closing 2024 with approximately 34,400 movements, up from 33,900 in 2023. In April, Linate Prime's movements increased by 4.3%, with 858 business aviation movements recorded during Milan Design Week. Daily averages hit 123, peaking at 152. Expansion plans for Linate Prime include a 2,000 sqm terminal extension, adding to the current 600 sqm. CEO Chiara Dorigotti acknowledges Milan Prime's crucial role in the city's airport system.

📍 Italy Family Hotels plans to double its current portfolio of 150 hotels within five years, addressing a niche with only 400 family-friendly hotels among Italy's 32,194. Key elements include 25 sqm family rooms, specialized dining, and dedicated play and aquatic spaces. Hotels investing in family-focused redesigns saw a revenue increase of 85%, ADR growth of 80%, and occupancy rise by 35%. For summer, 80% anticipate over 80% occupancy, yet shoulder months need better strategies.

🍷 Il 26 maggio è la Giornata Mondiale dell'Aperitivo. Il 46% degli italiani partecipa a un aperitivo mensile, con l'85% considerando importante l'offerta gastronomica. Slunch e Brinner, nuovi trend, offrono esperienze ibride e informali. La qualità del cibo è cruciale per il 41% degli intervistati. Vandemoortele, leader europeo del frozen bakery, adatta la sua offerta a queste tendenze. FIPE segnala un calo del 3% dei bar nel 2024.