Tendenze del mercato

📈 Circana's analysis of Italy's packaged consumer goods sector for 2025 presents two scenarios: 1) Margin protection with 2% sector inflation, 1.8% price rise, 0.5% promotional pressure increase, and 0.5% volume decline offset by 1% revenue growth. 2) Volume recovery with 0.9% price rise, 1.5% promotional boost, and 1.2% volume, 1.9% revenue growth. Key influences include geopolitical instability and climate extremes, highlighting the sector's resilience.

🗺 Unipol's Osservatorio: 56% of Italians see overtourism as an issue, yet only 28% notice it locally unless in metropolitan areas (58%). In Cagliari and Verona, 73% and 70% view tourism positively, unlike Rome (49%) and Florence (51%). Short-term rentals are problematic, especially in Verona (52%). Key concerns include increased waste, chaos, and rent hikes. Infrastructure and mobility enhancements are priority needs.

📈 2025: In Europe, air traffic surpassed pre-pandemic levels, with Italy recording 217.9 million passengers in 2024, growing by 11.1%. Italy's passenger growth rate of 5.7% in early 2025 surpassed the European average of 4.1%. Rome Fiumicino ranked 7th in Europe with 49.2 million passengers, while Bari's traffic grew by 31.2%. Ryanair, leading in Europe, carried 197.1 million passengers in 2024, up 8.5%. Middle Eastern airports like Dubai match Paris in connectivity.

📝 Trustpilot reported a 132% increase in reviews in March 2025 compared to March 2024, with a significant 111% rise in February 2025. Over the past year, 74% of reviews were 5-star, up from 57% in late 2024. Train travel reviews frequently mention "service and punctuality," while "booking" (13%), "staff" (9%), and "price" (8%) are also highlighted. This reflects improved services and growing consumer trust, with 69% of reviews expressing positive sentiment.

📈 Secondo il Rapporto strategico 2025 di The European House – Ambrosetti, nel 2024, il settore Ho.Re.Ca. in Italia ha realizzato 107,1 miliardi di fatturato (+23% rispetto al 2019) con un valore aggiunto di 53,8 miliardi. Ha impiegato 1,5 milioni di persone in 382mila imprese e investito 2,7 miliardi. La distribuzione Ho.Re.Ca., con 3.400 imprese, ha generato 15,3 miliardi di fatturato, principalmente da grossisti di food (47,4%).

🗺️ Tre mete italiane, Olbia, Catania e Lampedusa, sono tra le 10 destinazioni più prenotate per l'été 2024, selon eDreams. Les réservations pour Pantelleria augmentent de 26 %. Un tiers des Italiens réservent pour 7 à 13 jours, et 61 % planifient leur voyage avec plus de trois mois d'avance. En 2025, l'Italie reste populaire parmi les étrangers, notamment chez les Français (28 %) et les Espagnols (19 %).

🏖 Mare Italia's 2025 summer is projected to generate €33.7 billion in revenue, up 2.3% from 2024, with 406.2 million tourist presences, a 0.3% increase. Italian clientele may dip by 1.1% to 305 million, while foreign tourists rise by 5% to over 100 million. Vacation costs rise by 5.5% per person, with hotel prices up 3.5% in the Center-North and 5.2% in the South. Top destinations include Jesolo, Rimini, and Riccione.

🗺 In 2025, tour operators face challenges due to geopolitical changes and price hikes. A radar malfunction at Linate disrupted Northern Italy airports. Marco Peci, from Quality Group, highlights complex airline dynamics and unstable pricing due to inadequate route capacity and geopolitical instability. Danilo Curzi of Idee per Viaggiare criticizes rigid airline policies. Massimo Diana from Ota Viaggi notes reduced routes to Southern Italy and volatile pricing, stressing a need for operational flexibility. Full insights are available on TTG Global.

☕ Coffee production for 2025/26 is projected to hit 178.7 million bags, up 2.5% from 2024/25, driven by a 7.9% rise in robusta. Arabica, however, is expected to drop by 1.7%. Consumption growth is anticipated at 1.7%, reaching 169 million bags, leading to a 1.1 million bag surplus. Meanwhile, coconut oil prices in Europe surged over 145% in 2025, prompting shifts to palm oils and affecting biodiesel mandates in the Philippines.

🍳 La ristorazione in Italia ha generato oltre 5,5 miliardi di euro attraverso pagamenti elettronici, rappresentando oltre il 26% della spesa dei turisti stranieri. Con un totale di 54 miliardi di euro di spesa turistica stimata, la ristorazione supera i 14 miliardi. Provenienti principalmente da Germania, Francia e Stati Uniti, i viaggiatori "food lovers" spendono il 70% in più nella ristorazione. Costi delle commissioni sui pagamenti elettronici rimangono una criticità.