Tendenze del mercato

🏠 Villa Tiepolo Passi is a 17th-century villa located near Treviso. Still inhabited by its noble owners, it offers luxury hospitality characterized by courtesy and discretion. The trend is towards seeking secluded, historically rich places away from crowds. This article was published in we:ll magazine by Alessia Cipolla on November 25, 2025, with an estimated reading time of 6 minutes.

🌊 L'affinamento subacqueo dei vini è passato da esperimento a tendenza consolidata in oltre un decennio. Al Merano Wine Festival, otto vini sono stati degustati, tra cui l'Etna Bianco Superiore di Rachele (2022) e il Chianti Classico di Carus Vini (2019). Jamin UnderWaterWines, fondata da Emanuele Kottakhs, è un pioniere in questo campo, adottando protocolli scientifici rigorosi. ⛵ Anche se alcuni critici restano scettici, il metodo è visto come sostenibile e innovativo.

🍰 Roberta Garibaldi’s analysis for Aite highlights the strong yet selective demand for culinary tourism in Italy. 62% of Italians see rising travel costs as a limitation, with 56% affected by inflation. 21% of tourists might cut premium dining experiences, while the average travel duration ranges from 2-7 days for 78% of travelers. Italy remains the top destination for 59%, with 19% traveling abroad. Cultural cities are popular, but low-density, authentic places attract high-cultural profiles.

🗺 83% of consumers are willing to share data for better experiences, but companies fail to utilize this. 92% of leaders view data as crucial, yet only 14% can integrate it effectively. Loyalty programs focus on known customers, ignoring nearly half of travelers. 70% of companies plan to adopt AI, but only 10% feel ready. The issue lies not in data scarcity, but in the inability to integrate and utilize it effectively, leading to missed opportunities in travel personalization.

🗺 Nel 2026, il business travel affronterà sfide dovute a tensioni regionali e incertezze economiche. Il tasso di crescita globale sarà del 2,6%, il più basso dal 2009 (escluso il 2020), secondo Oxford Economics. Le tariffe aeree globali aumenteranno dell'1,1%, con Africa al +2,5% e Asia al +2%. Le tariffe alberghiere saliranno del 4,9% globalmente, con incrementi significativi in Medio Oriente (+8%) e America Latina (+6,4%).

🏠 Un recente studio di Booking.com rivela che il 48% degli italiani preferisce alloggi ordinati e il 43% apprezza le docce effetto pioggia. Tra il 23 dicembre 2025 e il 7 gennaio 2026, le destinazioni italiane più ambite includono Roma e Napoli. Circa il 19% eviterebbe un alloggio poco "instagrammabile". Oltre 8,6 milioni di alloggi sono disponibili globalmente, ma il 54% dei proprietari italiani non si sente pronto ad affittare la propria casa.

🎵 Durante la Milano Music Week 2025, FIPE-Confcommercio emphasized music's role in public venues. In Italy, 42,873 venues offered live or recorded music in 2024, with bars and lounge/cocktail bars leading at 56.2%. In Lombardia, 6,179 venues hosted 62,529 events, making it the top region, followed by Emilia Romagna and Veneto. Daily, over 1,000 events occur nationwide. Music enhances atmosphere (44.8%) and is crucial in cocktail bars (66%) and pubs (53.5%).

🌍 Abruzzo, January-August 2025, saw a 16% rise in tourist numbers and a 35% increase in foreign visitors compared to 2024. The region's tourism strategy highlights its 133 km of coastline, national parks, protected areas, and marine reserves, offering a growing outdoor experience. At the Rimini event, 32 operators showcased Abruzzo's diverse tourism offerings, emphasizing cultural and gastronomic heritage. Daniele D’Amario, with tourism responsibilities, confirms this strategic shift capturing increased attention.

🗺 Nel primo trimestre del 2025, il turismo in Asia e Pacifico è cresciuto del 12%, con la Thailandia come meta più popolare e il Kyrgyzstan emergente. Le prenotazioni WeRoad mostrano che il 22% è verso il Sud-Est asiatico, con un aumento del 30% per l'Asia orientale e centrale. Il corridoio Italia-Asia ha visto un incremento del 92% anno su anno. WeRoad prevede che l'Asia resterà una destinazione chiave anche nel 2026.

📈 Philippe Vignon, managing director of Glion, highlights the growing demand in the tourism sector, citing Saudi Arabia's need for 7 million hospitality workers. Glion, based in Montreux, educates 350 students from 98 nationalities and partners with Saudi projects and the World Economic Forum. Despite this, 70% of graduates leave hospitality within five years due to better salaries and work-life balance in other sectors. Vignon urges hospitality firms to evolve, offering faster career progression and purpose-driven roles.