Tendenze del mercato

🏨 In the luxury hospitality sector, named "Mille Club," rates exceed €1,000, emphasizing unique experiences over pricing. Unlike supermarkets, where minimal price differences affect consumer choices, luxury hotel guests prioritize experiences. For instance, a €70 price difference between two luxury hotels is negligible. Managers should focus on metrics like TRevPAR and RevPAG instead of competitive pricing. Meet Adam Mogelonsky at the Wellness Hospitality Conference on December 2, 2025, at 3 PM.

🗺 Marocco, entro fine 2025, prevede di raggiungere 20 milioni di turisti, superando le aspettative. Il ministro del Turismo, Fatim-Zahra Ammor, ha annunciato che la spesa turistica supererà 11 miliardi di euro. Nei primi sei mesi del 2025, gli arrivi dall'Italia sono aumentati del 47%, con un traguardo di un milione di visitatori. Tra 2024-2025, il Marocco ha introdotto 200 nuovi voli internazionali, come l'Atlanta-Marrakech. Sono stati rinnovati 91 hotel con 14.000 camere disponibili.

📅 2025, 2032, 42%, 25%, $762 billion, $1.7 trillion. The "bleisure" travel trend, combining business and leisure, is gaining traction. By 2025, 42% of travelers plan bleisure trips, with the market projected to grow from $762 billion in 2025 to $1.7 trillion by 2032. Business travelers spend 25% more than leisure travelers, offering hotels a chance to boost revenue and loyalty by catering to these longer stays.

📅 **2026: Italy's Travel Trends Unveiled** - SiteMinder's Changing Traveller Report 2026 highlights that 12,000 travelers from 14 countries favor independent accommodations and direct communication. Online searches dominate travel planning, with 29% using search engines and booking sites. OTA bookings lead in Italy at 39%, while direct bookings follow at 28%. 60% prioritize guest reviews for hotel choice. Italians value breakfast (45%) and spa services (40%) and seek enhanced experiences, with 90% eager to travel despite global uncertainty.

🚢 In 2024, cruise passengers rose by nearly 10% to 35 million. The Financial Times reported increased interest among Gen Z and millennials in the U.S. market. An Abta survey indicated 20% of 25-34-year-olds cruised in the past year, up from 5% in 2019. Economic factors, including cheaper labor from countries like the Philippines, play a role. Netflix opens a theme park in Philadelphia, expanding to Dallas. Radisson launched Creator Hub for influencers with 1,000-30,000 followers.

🗺️ Catalogna ha accolto 15,8 milioni di turisti stranieri da gennaio a settembre 2025, con 3,8 milioni di posti aerei. La Francia è il principale mercato, mentre i viaggiatori long haul dagli Stati Uniti e Asia sono in crescita. L'Italia, con oltre un milione di turisti, è il quinto mercato europeo, con una spesa media giornaliera salita da 140 a 162 euro. Il 60% dei viaggiatori arriva fuori stagione, supportando la destagionalizzazione.

🚄 Innsbruck saw a 205% increase in visitors during the Ponte dell'Immacolata, leading as a top destination for Italian travelers. Tirano experienced a 133% rise, and Asti 110%. Bolzano (75%) and Avigliana (69%) followed for their unique holiday experiences. The trend reflects a preference for authentic and less crowded experiences. Andrea Saviane from Trainline highlights that train travel offers a sustainable, stress-free way to enjoy these festive locations.

🏖 Daniela Santanchè, Italy's Minister of Tourism, announces forecasts predicting a significant rise in winter tourism, with arrivals, stays, and tourist spending expected to reach €15 billion. This success is attributed to the dedication of industry professionals and strategic guidance from the Ministry. The focus is now on ensuring balanced growth across all regions by promoting lesser-known destinations to enhance the sustainability of Italy's tourism industry.

🌏 Europa and Africa drove international tourism growth in the first nine months of 2025, as reported by the World Tourism Barometer. Global travel increased by 5% with 32 million additional travelers compared to 2024. Europe welcomed 625 million tourists, showing a 4% rise. Africa saw a 10% increase, with North Africa up 11%. Regional highlights include Brazil's 45% growth, Egypt and Vietnam at 21%, and notable performances in Ethiopia, Japan, South Africa, and others.

📈 Nel 2026, in Italia, il mercato del Largo Consumo Confezionato prevede due scenari: difesa dei margini con volumi +0,2% e ricavi +1,4%, o consolidamento dei volumi con vendite +1,7% e ricavi +2,6%. Il 2025 dovrebbe chiudere con volumi +1,9% e ricavi +3,1%. Fattori esterni come costi delle materie prime e tensioni geopolitiche influenzeranno le scelte strategiche. Daniele Gilli di Circana Italia sottolinea l'importanza di pianificare con dati chiari.