Marketing

📦 Junior Family Hotel & Apartments, located in Cavallino Treporti (VE), partnered with Nozio for over 20 years. In 2024, the family-run hotel with three generations of history achieved significant growth: direct sales increased by 32%, direct bookings from their official website by 25%, website conversion rate by 38%, and sales from advertising by 31%. Direct sales accounted for 82% of total sales, while OTA sales decreased by 10%. They utilized Nozio's advanced digital marketing, visibility optimization, and efficient booking management to boost direct channel profitability and reduce OTA dependency.

💸 MDestinations, a new project by Mangia's, is set to revolutionize B2B booking experiences by simplifying procedures through agile digital tools. Marcello Mangia, CEO and Chairman of Aeroviaggi S.p.A., aims to strengthen relationships with travel agents by offering an innovative, intuitive platform with custom tools, exclusive benefits, and a new incentive system. This marks a new chapter for the company.

🎵 Air Action Vigorsol collaborates with Spotify to launch “Air Action Vigorsol Fresh Studio” targeting Gen Z and promoting young pop music talents. The project, running from February to November 2025, offers a dedicated Spotify platform with exclusive content for emerging artists. A consumer contest runs from January 13 to June 1, 2025, offering an hourly chance (12pm-8pm) to win a six-month Spotify Premium subscription with the purchase of Air Action Vigorsol. For more details: www.vigorsol.it/fresh-studio and www.vigorsol.it/concorsi/airactionvigorsol2025/.

🏨 Hotel Traveltine in central Singapore partnered with D-EDGE to enhance digital presence and operational efficiency. By adopting D-EDGE solutions, the hotel saw a 217% increase in website traffic, a 17% growth in direct bookings, and a 23% revenue rise from the GDS segment, improving brand visibility, reducing reliance on third-party channels, and leveraging the business travel segment.

🌍 Travel South USA has been promoting the Southern United States' authenticity in Italy for 12 years. In 2025, they hosted a sales and media mission in Milan and Rome, drawing over 200 participants, including advisors and tour operators. Upcoming events, such as the Route 66 anniversary in 2026, are piquing traveler interest. Direct flights to Atlanta offer convenient road trip beginnings to Nashville, Memphis, and the Carolinas. Collaborations with Alidays, Quality Group, and Idee per Viaggiare focus on education, targeting Millennials and high-spending honeymooners.

🏖 Elite, a new affiliation and association cluster dedicated to tourism retail, is introduced by Gruppo Bluvacanze to enhance networking offerings. Elite targets travel agencies with high standards of excellence and performance, providing exclusive experiences and tailored benefits. Agencies in the Elite cluster will gain access to dedicated events, priority participation, enhanced B2C website visibility, specialized training, business analysis consulting, comprehensive legal and fiscal support, brand recognition materials, guaranteed Gold Partner status without share conditions, customized commercial policies, and a dedicated sales team. The initiative aims to support talented entrepreneurs in the tourism distribution sector to grow and profitably navigate future market challenges.

🏨 Hotel Traveltine in Downtown Singapore implemented D-EDGE solutions to enhance workflow and bookings: a dynamic website integrated with its booking engine and channel manager for real-time data synchronization; digital marketing campaigns on Display, Metasearch, and SEM, increasing web traffic and direct bookings; and a GDS system to tap into the business travel market, diversifying revenue streams and reaching new customer segments.

📦 Alexander Kim's marketing agency announced KoRo's entry into its client portfolio, aiming to enhance the brand's visibility in the Italian market. KoRo, founded in Germany in 2014, secured a €35 million oversubscribed investment round at the end of 2024 to strengthen its omnichannel presence and expand in Europe, especially Italy and France. With a product range from nut spreads to "clean label" snacks, KoRo has over 300 employees and reaches over two million customers via www.koro.com and across 13,000 stores in Europe. Alexander Kim recorded a +65% revenue growth in 2024, expecting double-digit growth in 2025, and has been reappointed by Gruppo Montenegro for 2025 to promote Jägermeister in Italy.

🍬 Deliveroo's platform saw over a 500% increase in vegan restaurants and a 152% rise in vegan orders in 2024 compared to the previous year. In Italy, vegetarians and vegans make up 8.2% of the populace, with an additional 26% reducing meat consumption. Deliveroo supports Veganuary and Essere Animali, highlighting the popularity of plant-based options in 1,800 municipalities, including small capitals like Ancona, Bari, and L’Aquila. Matteo Sarzana, General Manager of Deliveroo Italy, speaks to the countrywide interest in vegan cuisine.

📸 Naar introduces the new "catalogo Discovery," a table book aimed at inspiring travelers, distributed to travel agencies in Italy, France, BeNeLux, and Germany. The A3 format catalog features 214 pages of professional photographs, destination descriptions, and travel tips from product managers. It also includes sections on bespoke experiences, organized tours, and cruises from major ports worldwide, showcasing Naar Bespoke Travel's creativity and passion.