Marketing

🌍 Travel South USA has been promoting the Southern United States' authenticity in Italy for 12 years. In 2025, they hosted a sales and media mission in Milan and Rome, drawing over 200 participants, including advisors and tour operators. Upcoming events, such as the Route 66 anniversary in 2026, are piquing traveler interest. Direct flights to Atlanta offer convenient road trip beginnings to Nashville, Memphis, and the Carolinas. Collaborations with Alidays, Quality Group, and Idee per Viaggiare focus on education, targeting Millennials and high-spending honeymooners.

🏖 Elite, a new affiliation and association cluster dedicated to tourism retail, is introduced by Gruppo Bluvacanze to enhance networking offerings. Elite targets travel agencies with high standards of excellence and performance, providing exclusive experiences and tailored benefits. Agencies in the Elite cluster will gain access to dedicated events, priority participation, enhanced B2C website visibility, specialized training, business analysis consulting, comprehensive legal and fiscal support, brand recognition materials, guaranteed Gold Partner status without share conditions, customized commercial policies, and a dedicated sales team. The initiative aims to support talented entrepreneurs in the tourism distribution sector to grow and profitably navigate future market challenges.

🏨 Hotel Traveltine in Downtown Singapore implemented D-EDGE solutions to enhance workflow and bookings: a dynamic website integrated with its booking engine and channel manager for real-time data synchronization; digital marketing campaigns on Display, Metasearch, and SEM, increasing web traffic and direct bookings; and a GDS system to tap into the business travel market, diversifying revenue streams and reaching new customer segments.

📦 Alexander Kim's marketing agency announced KoRo's entry into its client portfolio, aiming to enhance the brand's visibility in the Italian market. KoRo, founded in Germany in 2014, secured a €35 million oversubscribed investment round at the end of 2024 to strengthen its omnichannel presence and expand in Europe, especially Italy and France. With a product range from nut spreads to "clean label" snacks, KoRo has over 300 employees and reaches over two million customers via www.koro.com and across 13,000 stores in Europe. Alexander Kim recorded a +65% revenue growth in 2024, expecting double-digit growth in 2025, and has been reappointed by Gruppo Montenegro for 2025 to promote Jägermeister in Italy.

🍬 Deliveroo's platform saw over a 500% increase in vegan restaurants and a 152% rise in vegan orders in 2024 compared to the previous year. In Italy, vegetarians and vegans make up 8.2% of the populace, with an additional 26% reducing meat consumption. Deliveroo supports Veganuary and Essere Animali, highlighting the popularity of plant-based options in 1,800 municipalities, including small capitals like Ancona, Bari, and L’Aquila. Matteo Sarzana, General Manager of Deliveroo Italy, speaks to the countrywide interest in vegan cuisine.

📸 Naar introduces the new "catalogo Discovery," a table book aimed at inspiring travelers, distributed to travel agencies in Italy, France, BeNeLux, and Germany. The A3 format catalog features 214 pages of professional photographs, destination descriptions, and travel tips from product managers. It also includes sections on bespoke experiences, organized tours, and cruises from major ports worldwide, showcasing Naar Bespoke Travel's creativity and passion.

📈 Volonline Group focuses on international expansion through EasyHotelXML, its online hotel broker exclusively for tour operators, OTAs, and bed banks globally. EasyHotelXML, growing by 15% monthly, covers a strategic role in Volonline Group's internationalization. In 2024, 25% of sales were domestic (Italy), while 75% were international. The 2025 bookings, already surpassing the previous year, show an 11% growth in Italy and 89% internationally. EasyHotelXML reached break-even within two years, holding a 6% share of Volonline Group's turnover, aiming for over 10% in 2025. It seeks to strengthen Spanish and South American clientele at Fitur and its positioning at Itb.

📰 The Riviera Romagnola launched a marketing campaign targeting the German market with TV spots, radio, social media, and a dedicated landing page. The campaign includes 1500 features on Wetter.com, Germany's main weather site. Roberta Frisoni highlighted strengthened promotional efforts due to new air and rail connections starting in spring, including British Airways flights linking Rimini to London Heathrow. During the holidays, 400 hotels in Rimini opened, mostly filling their rooms. The upcoming Sigep fair is expected to open more hotels.

✈ Air France, in partnership with PerfectStay, officially launches ‘Air France Holidays’ offering dynamic ‘flight + hotel’ packages to over 400 destinations. The dedicated website days.airfrance.fr opened for testing in the summer of 2024. Registered members can access flash sales with discounts up to 70%. An advertising campaign will accompany the launch.

🏖️ Isola Azzurra launched 'Land&Sea' packages combining 7-night resort stays with scheduled excursions to explore surrounding areas. Andrea Lorenzoni, CEO, introduced this concept in 2020 through Zeta Club & Resort for a travel experience that blends relaxation, discovery, and fun. Packages offer beach relaxation, enogastronomic routes, cultural tours, entertainment, and sports. Fabio Piraino, director of programming and development, highlights simplicity and convenience for travel agencies, encompassing flights, transfers, stays, guided tours, and itineraries. Already on sale via phone booking and soon on the b2b channel.