Marketing

✈ Air France, in partnership with PerfectStay, officially launches ‘Air France Holidays’ offering dynamic ‘flight + hotel’ packages to over 400 destinations. The dedicated website days.airfrance.fr opened for testing in the summer of 2024. Registered members can access flash sales with discounts up to 70%. An advertising campaign will accompany the launch.

🏖️ Isola Azzurra launched 'Land&Sea' packages combining 7-night resort stays with scheduled excursions to explore surrounding areas. Andrea Lorenzoni, CEO, introduced this concept in 2020 through Zeta Club & Resort for a travel experience that blends relaxation, discovery, and fun. Packages offer beach relaxation, enogastronomic routes, cultural tours, entertainment, and sports. Fabio Piraino, director of programming and development, highlights simplicity and convenience for travel agencies, encompassing flights, transfers, stays, guided tours, and itineraries. Already on sale via phone booking and soon on the b2b channel.

🌎 Boscolo targets Central and South America for 2025 expansion, with Sara Sandri as the new destination manager. Salvatore Sicuso, the commercial director, aims to triple 2025's booking numbers from this region. The dedicated catalog is online, featuring exclusive services and Italian-speaking guides. Unique experiences include 5-star stays at Iberostar hotels in Cuba, diverse tours in Mexico, and adventure activities in Guatemala. Peru offers local community visits, while Argentina showcases gastronomy and Ushuaia penguins.

🚢 Costa Crociere announces a "All Inclusive free drinks" promotion for bookings made by January 31, 2025, for cruises between late February and November 30, 2025, across the Mediterranean and Northern Europe. The offer includes port taxes, service charges, and unlimited free drinks package "My Drinks" for every passenger. Additionally, C|Club members can receive double cruise points on selected departures until January 31, 2025, and up to 20% discounts, with a free departure date change. Commercial Director Riccardo Fantoni emphasizes support for travel agents through the "Follow-C" program, which offers higher earnings until January 31, 2025, and highlights investments in TV, radio, and social media advertising.

🗺 Alidays Travel Experiences launches the new catalog 'Alidays on Tour, the world on stage', featuring nine exclusive small-group tours to destinations such as Namibia, the United States, Argentina, Chile, Japan, Thailand, India, Uzbekistan, and Sri Lanka. The itineraries aim to connect travelers authentically with local communities, offering unique experiences. The catalog is designed to be a valuable volume, inspiring and aiding travel decisions. It is the result of a team effort across all Alidays departments, with a special behind-the-scenes section to celebrate its creation.

🏖️ In 2025, small groups and singles are trending towards all-inclusive vacations in less popular destinations, as reported by Expedia Group's Unpack '25 travel trends. A third of travelers in 2024 preferred quieter, all-inclusive holidays. Expedia TAAP bookings show 30% were solo trips, while couple vacations led with 53% of searches, and group travel declined. For 2025, tailored and flexible experiences are recommended for solo and couple travelers. Gen Z (thirtysomethings) shows a 60% increase in "all inclusive" searches, with over 40% favoring such resorts. JOMO travel (joy of missing out) is on the rise, with 62% finding it reduces anxiety and stress. While New York remains top-searched, alternative destinations like Reims, Brescia, and Santa Barbara are ones to watch, following Asia's popularity in 2024 with Tokyo, Singapore, Kyoto, Osaka, Hong Kong, and Bangkok being favorites.

🌊 The Tourism Authority of Thailand and Eva Air extended their strategic partnership for 4 more years, aiming to further boost tourism to Thailand from key international markets. The collaboration has yielded notable results, facilitating global travel to Thailand through Eva Air's extensive network. Planned activities include joint marketing campaigns, familiarization trips for press, influencers, and travel agents, promotional packages, cooperation with tour operators, and joint exhibitor participation at TAT fairs and roadshows.

🎁 Gattinoni Travel launches a digital Advent Calendar 'Natale senza confini' starting December 1st, featuring editorial content and prizes like gadgets, promo codes, and travel cards on https://game.gattinoni.it. Users must register to play and claim prizes at a nearby Gattinoni agency. The Gattinoni Travel Card offers flexibility with a 12-month validity and no restrictions. Additionally, an integrated marketing plan includes a radio spot and coordinated branding across web, social media, and agency storefronts.

🏨 Hotel digital marketing in 2025 will evolve, with personalization and emerging trends shaping guest interactions. eHotelier identifies key trends: short-duration videos on TikTok targeting Millennials and Gen Z, partnerships with micro and nano influencers for authentic engagement, leveraging user-generated content (UGC) for trust and conversions, optimizing for voice search responding to conversational queries, and local marketing for authentic cultural experiences. These innovations cater to consumer needs, enhancing visibility and fostering guest loyalty.

🏥 Booking.com joins the Black Friday trend, offering special rates from November 21 to December 4, 2024, on stays, car rentals, attractions, and flights as part of the increasing number of tourism companies in Italy adopting the discount days to kick start the travel sales season.