Marketing

📂 In 2025 at ITB, Yannis Simaiakis of Google revealed that 15% of the last year's searches were unprecedented, indicating a post-pandemic surge in traveler curiosity. Google is enhancing its search experience with text, image, video searches, and Lens. They're developing new page layouts and scrolls for complex, long, and specific queries. With 60% of users open to new experiences, these targeted results could lead to more bookings for destinations and businesses.

🏢 Expedia Taap met with Italian travel agencies at Baglioni hotel Regina in Rome. The event included a presentation highlighting Expedia Taap's program strengths and the extensive Expedia catalog, which features over 3 million properties maintained by more than 2,000 global specialists. The objective is to replicate this successful event at different locations.

💰 Hotels collaborating with D-EDGE incur an average direct distribution cost of just 3.5%, compared to the 12-28% typically charged by Online Travel Agencies (OTAs). With data from Europe and APAC, the report highlights the advantages of direct bookings: lower acquisition costs, higher revenue per booking, longer stays, and fewer cancellations, urging hotels to adopt key digital marketing strategies to boost direct revenues and reduce reliance on costly channels.

📰 Agromonte's TV ad campaign, featuring the Sicilian Cherry Tomato Sauce, returns from February 23 to March 14, broadcast on major television networks like Rai, Mediaset, and Mediaset Infinity. The 15-second spot, showcasing Sicilian culture and flavors, stars the Agromonte Family and introduces two of their leading products: Passata Siciliana and Salsa Pronta. Agromonte leads Italy's ready-made Cherry Tomato Sauce market, as confirmed by NielsenIQ sales data for January 2025. Miriam Arestia, Agromonte's Marketing Manager, emphasizes the brand's deep ties to Sicilian authenticity.

☕ REPA, a European division of Parts Town Unlimited and leader in OEM parts distribution for catering equipment, café, and vending machines, announced its official distributorship for Rocket Espresso Milano, a top-quality handcrafted espresso machine producer. The partnership allows REPA to distribute 2,300 original Rocket Espresso Milano spare parts worldwide, enhancing its already expanding OEM parts offering. Customers can easily access these parts via an intuitive eCommerce platform with no minimum order requirement. The agreement, ensuring efficient maintenance processes for technicians, roasters, coffee shops, and equipment importers, is strengthened by REPA's automated logistics centers across Europe and dedicated technical support. This collaboration is expected to benefit the entire coffee industry. 🌐 www.repagroup.com 🌐 www.lfricambi724.it

🏨 Preferred Hotels & Resorts launched the Travel Advisor Portal, a comprehensive resource suite for travel professionals providing priority access to over 600 luxury independent hotels, resorts, and residences worldwide. The portal simplifies booking, rate quotes, commission requests, and more. Cheryl Williams, Chief Revenue Officer, highlights the tool's benefits for streamlining workflows and enhancing travel experiences. Features include rate-accessible bookings, exclusive offers, performance metrics, the "My Insights" section, and a knowledge base about the I Prefer Hotel Rewards loyalty program. Preferred Platinum agents gain additional perks, such as a dedicated search page and the ability to confirm small social group bookings through the VIP Desk for up to 15 rooms without meeting space requirements. Registration is available at TA.PreferredHotels.com.

📦 Junior Family Hotel & Apartments, located in Cavallino Treporti (VE), partnered with Nozio for over 20 years. In 2024, the family-run hotel with three generations of history achieved significant growth: direct sales increased by 32%, direct bookings from their official website by 25%, website conversion rate by 38%, and sales from advertising by 31%. Direct sales accounted for 82% of total sales, while OTA sales decreased by 10%. They utilized Nozio's advanced digital marketing, visibility optimization, and efficient booking management to boost direct channel profitability and reduce OTA dependency.

💸 MDestinations, a new project by Mangia's, is set to revolutionize B2B booking experiences by simplifying procedures through agile digital tools. Marcello Mangia, CEO and Chairman of Aeroviaggi S.p.A., aims to strengthen relationships with travel agents by offering an innovative, intuitive platform with custom tools, exclusive benefits, and a new incentive system. This marks a new chapter for the company.

🎵 Air Action Vigorsol collaborates with Spotify to launch “Air Action Vigorsol Fresh Studio” targeting Gen Z and promoting young pop music talents. The project, running from February to November 2025, offers a dedicated Spotify platform with exclusive content for emerging artists. A consumer contest runs from January 13 to June 1, 2025, offering an hourly chance (12pm-8pm) to win a six-month Spotify Premium subscription with the purchase of Air Action Vigorsol. For more details: www.vigorsol.it/fresh-studio and www.vigorsol.it/concorsi/airactionvigorsol2025/.

🏨 Hotel Traveltine in central Singapore partnered with D-EDGE to enhance digital presence and operational efficiency. By adopting D-EDGE solutions, the hotel saw a 217% increase in website traffic, a 17% growth in direct bookings, and a 23% revenue rise from the GDS segment, improving brand visibility, reducing reliance on third-party channels, and leveraging the business travel segment.