Innovazione

📖 Giancarlo Giorgetti, Italy's Economy Minister, spoke at the Wttc in Rome, emphasizing that tourism offers low entry barriers and has created job opportunities. The Italian government prioritizes investments in infrastructure, modern training, and technology. He highlighted the importance of digital transformation and artificial intelligence in maintaining competitiveness. Giorgetti urged cooperation among operators to achieve economies of scale for future challenges.

💻 Blastness has unveiled Aibe, a mobile-first AI-powered booking engine, to enhance user experience and boost online conversions. Aibe's features include filtering by price, room type, and services, and support for multilingual text creation in 18 languages. It also includes an AI Chatbot and Direct Revenue Tools for direct booking benefits. These tools integrate within the Blastness Suite for streamlined management and performance optimization.

💻 Blastness, leader in booking technology, unveils AIBE—Artificial Intelligence Booking Engine, redefining user experience to boost hotel profitability. Mobile-first, AIBE strengthens direct channels, reducing OTA dependency, and builds lasting guest relationships. It offers rapid load times, modern graphics, and ecommerce-like navigation. Key features include filtering by price, booking multiple room categories, and 18-language support. The AI Chatbot and Direct Revenue Tools, accessible via the Blastness Suite, further enhance direct booking engagement.

🏢 SulSerio Farm, founded in December 2022 in Seriate, received recognition from the Ministry of Economic Development for its work with innovative startups. Hosting over 11 startups, it supports business development with shared workspaces and funding assistance. The farm co-organized the first MondoInnovazione event in Milan. Future plans for 2025-2026 include expanding support through equity crowdfunding. Valentina Missaglia supervises, and Ivo Nardella emphasizes nurturing sustainable enterprises.

🍳 Alto-Shaam celebrates 70 years at HOST Milano, showcasing award-winning multi-cook ovens including Vector® and Converge®. These ovens, equipped with patented Structured Air Technology®, offer versatile cooking without flavor transfer. Vector ovens can stack with four independent cooking chambers, while Converge models combine various cooking modes in a compact form. Additionally, Alto-Shaam presents food preservation solutions featuring Halo Heat® technology to maintain low, controlled temperatures and reduce waste. Visit them at Pavilion 2, Stand E47 F48.

🌐 Ixpira, at the TTG Travel Experience in Rimini, announces strategic innovations for travel agencies and tour operators. They double their service offerings in Italian, introduce a Dynamic Packaging solution for combining flights and hotels, and launch a state-of-the-art Trip Planner. CEO Guy Luongo emphasizes these tools will enhance partner growth and competitiveness. The company aims to conclude 2025 successfully, setting a strong foundation for 2026.

🍝 Lorenzo e Irene Morisi lead La Lanterna, an artisan pasta company founded in 1955 by Gabriele and Ettorina Ferri. Headquartered in San Matteo della Decima, the company’s revenue grew from €3.9 million in 2021 to €6.8 million in 2024. They export to over ten European countries and are present in major Italian retailers. Celebrating their 70th anniversary, they launched Imbutini di Ozzano and the solidary project La Pasta della Vita, supporting cancer research.

🗺 Booking.com reports in its Global AI Sentiment report that 91% of consumers are excited about AI, 79% are familiar with it, and 89% want to use it for future travel plans. Two-thirds (67%) have already used AI in travel aspects. AI is used for translation (45%), finding local activities (44%), and avoiding overcrowded destinations (71%). The technology is preferred over colleagues (19%) and influencers (14%) for travel advice.

🗺 ACI blueteam launches PrenotACI.travel, a travel agency initiative within ACI's provincial offices. With over 1.2 million members in Italy, it offers strategic access to a loyal customer base without initial investment or personal risk. Supported centrally, participants enjoy partnerships with Welcome Travel Network and tour operators, earning up to 95% of net results. Announced by Massimiliano Biella, the project targets experienced travel professionals, with more details available at TTG Travel Experience in Rimini.