Innovazione

💻 ChatGPT's traffic impact rose from 1.8% in August to 2.3% in September, a 230x increase since its November launch. AI favors directing traffic to OTAs like Kayak and Expedia over airline sites. Vik Krishnan from McKinsey highlights AI search responses often bypass direct links to airlines. Despite predictions, AI won’t end intermediaries. OTAs benefit as airlines see reduced direct traffic appeal. 95% of search traffic in the AI realm comes from ChatGPT.

🗺️ Dave Goodger, at the World Travel Market in London, highlighted findings from the Global Travel Report 2025. Social media, travel apps, and immersive platforms are reshaping travel planning. AI is seen as a spending booster, with three times more industry operators believing AI will increase tourism expenditure. Chinese tourists and younger generations are more open to AI tools for travel planning. Airport automation, biometrics, and smart security streamline travel, while instant messaging enhances real-time personalized services.

📖 Fabio Russo interviewed Andrea Pozzolini, CEO of Rhea Vendors Group SpA, at Host 2025. The company celebrated 65 years and honored Carlo Majer, a pivotal figure. Rhea introduced the rhTT10, a high-performance, compact machine designed for professional hospitality. It enhances beverage creation without replacing human work. Rhea focuses on personalized and quality consumer experiences, responding to market demands and fostering industry dialogue.

💻 Adalte evolves into a 360-degree marketplace by allowing tour operators to sell partner DMC tours and their packages. CEO Davide Galleri highlights this change meets market needs, offering currency risk-free sales. Over 1,400 Italian professionals benefit from this, supported by Partner Solution's software. Integration boosts sales and automates bookings, as noted by Alessandro Scotto. Partner Solution’s SferaNET is key in enhancing sales operations for travel agencies and tour operators across Italy.

📈 WTM London, at the Padiglione Italia, sees bustling activity with 1,800 m² of space, hosting 240 co-exhibitors and 40 private enterprises. Over 650 operators represent regions like Alto Adige and Lazio. Ivana Jelinic, Enit's CEO, highlighted Italy's strategic tourism role, forecasting tourism's GDP contribution to reach €237.4 billion by 2025 and €282.6 billion by 2030. The event underscores Italy's innovation focus, leveraging AI in tourism services.

📅 Il check-in online inizia dopo la prenotazione e velocizza l'ingresso nella struttura. Gli ospiti ricevono un link per accedere alla piattaforma, inseriscono dati e caricano documenti. Il sistema usa OCR per verificare le informazioni e presenta un contratto da firmare elettronicamente. Calcola automaticamente l'imposta di soggiorno e gestisce esenzioni. Al completamento, invia conferme via email sia all'ospite che all'host.

🍕 Nel 2018, Valerio Iessi e Daniele Ferrara hanno fondato I Borboni a Pontecagnano Faiano, arricchita nel 2020 da Adriano Romano. La pizzeria ha ottenuto la 36ª posizione in 50 Top Pizza Italia 2025 e l'87ª nel mondo. Il nuovo menu autunnale, “Foliage d'autunno”, include 5, 7, o 9 portate e piatti come “Sempre Domenica” e “Capriccio Vegano.” Con impasti innovativi e doppie cotture, I Borboni continua a rivoluzionare la pizza.

📅 Dolcitalia launched DEX, a B2B marketplace for its network of over 3,000 wholesalers across Italy, optimizing supply chains and reducing waste. The platform features a strategic partnership with Doreca, offering access to 9,000 beverage products and supported by 16 distribution centers and a 60,000 sqm hub in Rome. DEX collaborates with DATA+ for data transparency. Marino Lazzarini, President, and Stefano Raffaglio, Director General, emphasize its transformative potential for industry competitiveness.

🚪 Domia Stilo, by AGB, is an electronic handle offering advanced, non-invasive access solutions for hotels. Battery-operated and cable-free, it fits new or existing doors, retaining the original lock. Integrated with Accexi, a real-time management cloud platform, it enhances access and environment control, optimizing resources for hotel staff and guest satisfaction. Domia devices like Mini and Opera Bit streamline operations, providing intuitive, secure access via physical credentials, smartphones, or remote links.

📅 In London, from November 4-6, the 45th World Travel Market will highlight global travel trends. The Ministers' Summit kicks off on November 4. With 115 exhibitors, technology takes center stage, especially during the Technology Summit on November 5. AI discussions, including the "Artificial Intelligence is Travel’s Enemy" panel, will explore AI's role in travel. Challenges include aircraft production slowdowns affecting long-haul travel and the recovery of Chinese and Indian tourism. ENIT will showcase Italy's travel offerings.