Innovazione

📅 Mistral Tour, led by Michele Serra, doubled its visitor numbers to China in 2025, reaching 7.2 million foreign visitors in the third quarter, per the NIA. Innovative management and infrastructure in China drove growth. Popular tours include "Panda e Avatar" (13 days) and "Il Triangolo Imperiale" (9 days), with a shift towards digital promotion and individual travel. Mistral Tour offers Italian-speaking guides and concierge services, planning a promotional campaign for winter tours focusing on urban lifestyle.

🍹 Fratelli Branca Distillerie, a historic Milanese company, will debut at the Golosaria fair from November 1-3, 2025, at Fiera Milano Rho. Celebrating 180 years, their mobile mixology bar at Stand 138 will offer a sensory experience with iconic drinks like Fernet-Branca. The event spans 17,000 m², featuring over 400 producers. This participation is a blend of heritage and innovation, marking a significant step in their hospitality presence.

☕ Host 2025: David Draghi, Commercial Manager of Caffè Borbone, unveiled innovations at the event in Italy. The company introduced a new 16x4 format for Dolce Gusto-compatible capsules and revamped its Nespresso-compatible line with premium 100% Arabica blends. New Lavazza Blu-compatible capsules, including the Oro and Rossa blends, were also showcased. The Blue Moon coffee machine now features a white design. Single-dose jar format cold creams were highlighted, addressing practical vending solutions amid the raw material crisis.

🌱 500 million vegans globally showcase a booming trend in the culinary world. Marco Iozzolino from RATIONAL Italy sees vegan cooking as a chance for creativity, with tools like iCombi Pro facilitating the process. Around 20% of dining groups prefer plant-based meals. World Vegan Day on November 1st encourages restaurants to embrace these options, enhancing menus with sustainable choices, benefiting not just vegans, but also those seeking ethical and health-conscious dining.

🧀 Esmach, a Vicenza-based company, expands its offerings for the baking and professional culinary sector with three new solutions: NANO SPI, SPI CORE AI, and BAKE UP. NANO SPI features a compact design under 800 mm tall, with a 5" touch panel and cloud connectivity. SPI CORE AI optimizes dough processing with AI-driven adjustments, enhancing energy efficiency. BAKE UP combines proofing and baking in one modular system, ideal for hotels and retail points, ensuring fresh products with reduced waste.

🍹 NUDE Glass collaborates with Giorgio Bargiani to launch the Bar/Giani Double Pour Mixing Glass, featuring three precision spouts, including a dual-exit side for pouring two cocktails simultaneously. Available in the UK and Europe in October 2025, and in the US in January 2026. Three exclusive cocktails by Bargiani celebrate the launch: Champagne Supernova, Noël Negroni, and Cosmic Berry. Each concoction delivers unique flavors and show-stopping presentations for special occasions.

💻 Chekin e Ross1000 Abruzzo hanno integrato un sistema per automatizzare i flussi ISTAT, minimizzando errori e risparmiando tempo per le strutture ricettive in Abruzzo. La piattaforma permette una gestione digitale efficiente dei dati turistici, riducendo il tempo di gestione da 30-40 minuti a meno di 5 minuti al giorno, con una riduzione del 90% nel tempo di compilazione manuale per alcuni. Questa automazione migliora la precisione dei dati e assicura conformità alle normative.

💳 Italia, 2025: 47% delle transazioni digitali avviene in caffè, bar e ristoranti. I pagamenti cashless crescono del 27,5% nei primi nove mesi. Trento, cinema e concerti (10%); Trieste, taxi (13%); Potenza, parrucchieri (9,9%). Incrementi più marcati a Campobasso (+157,3%), Ancona (+105%) e Catanzaro (+70,7%). Scontrino medio: 31,8 euro, in calo del 6,9%. Gioiellerie, bar e intrattenimento guidano la crescita delle transazioni cashless. SumUp Terminal ottimizza operazioni nei locali.

🌍 Stefania Lazzaroni, General Manager of Altagamma, spoke at the Luxury Hospitality Conference in Meliá Milano about changing trends in luxury travel. Even high-spending travelers are now price-sensitive. The industry has seen a rise in tariffs, demanding better budget allocation and price-service alignment. Key trends include personalization and the use of AI for innovative, bespoke experiences. Additionally, there's a shift from wellness to longevity, focusing on beauty and mental health in travel offerings.

🏂 Milan and Cortina will host the 2026 Winter Olympics from February 6-22. The 2025/2026 winter season in Italian mountains anticipates a +3.8% increase in overall presence, driven by an 8-8.8% rise in foreign visitors, despite a -3.9% drop in Italian attendees. Revenue is projected at €12.1 billion, up 3.6%. Costs for a winter stay will rise by 5.8%, with an adult's weekly expense at €1,545 and a family at €4,017. Hotel services will see a 6.3-9.7% price hike.