Innovazione

📈 Adriano Faustini, direttore commerciale di Parc Hotels Italia, utilizza MyForecast RMS dal 2017 per gestire complessità multi-struttura nel revenue management. Il sistema supporta decisioni di pricing con dati confrontabili. MyForecast non impone prezzi, ma guida le scelte strategiche. L'intelligenza artificiale, considerata un'opportunità, non dovrebbe sostituire l'umano, ma supportarlo. Parc Hotels Italia inizia a usare il modulo AI per suggerimenti di prezzo con approccio cauto, integrando AI come strumento di confronto.

🍕 Lesaffre Italia showcased innovations at Sigep World 2026 in Rimini from January 16-20. Key highlights include PROTEISSIMO®, a neutral-tasting plant protein, and the upgraded Lesaffre & Me app featuring AI-powered Dr. Bread 2.0. The Lorenzo Cagnoni Award 2026 was awarded for recyclable packaging. The app includes a "Scan & Win" contest with prizes like 3 iPhone 17s. L’hirondelle 1895, a new yeast, and Mater Mia® 76 were also introduced. Environmental strides include recyclable packaging and FSC/PEFC-certified materials.

📱 Mondelēz Italia and GS1 Italy launched a pilot project on Oro Saiwa products, introducing the GS1 standard QR code. The initiative, developed with Conad Nord Ovest, enhances traceability, logistics, safety, and sustainability by providing data via smartphones. Italy leads Mondelēz in GS1 Digital Link adoption. QR codes include GS1 GTIN, expiration, production batch, and sustainable wheat content info. Tests at Capriata d'Orba optimized QR quality for operational efficiency.

🌍 Ota Viaggi, 2025, challenging market, continuity, resilience. Massimo Diana, commercial director, highlights a long-term vision with increasing loyalty. CEO Domenico Aprea emphasizes partnerships with hotels, avoiding forced branding. CFO Mario Aprea stresses the B2B model, supporting agencies online and with AI. Practices increased from 28,679 in 2021 to 33,732 in 2025 (+4.53%), passengers to 140,345 (+6.59%), and revenue from €42.3 million to €88.9 million. 36 years of history.

✈️ Air Europa will transform its long-haul fleet by ordering 40 new A350-900 aircraft. This expansion focuses on enhancing service, particularly on Latin American routes. The A350-900 can travel up to 9,700 nautical miles (18,000 kilometers) non-stop. With advanced Rolls-Royce engines and lightweight materials, it reduces fuel consumption, operational costs, and CO2 emissions by 25%.

🍵 Barry Callebaut collaborates with Fratelli Bonacchi for "Masters of Taste" at Sigep 2026 in Rimini. Sandro and Samuele Bonacchi showcased coffee-chocolate pairings. The innovative Ten system uses 10g coffee pods for optimal flavor extraction. Featured coffees include Rio Colorado Honduras and Decalibre decaf, with dessert pairings like Sacher and semifreddo. Notable origins: Guji Hambela (Ethiopia) and El Salvador microlot. The event highlights cultural and sensory aspects of coffee and chocolate.

📈 2026, ACI blueteam reorganizes into two divisions: Travel4Business and Travel4People. Roberto Bettinelli, the director general, initiates this to enhance service quality and efficiency. Fausto Portelli leads Travel4Business, focusing on corporate travel and MICE, while Piergiorgio Reggio heads Travel4People, emphasizing leisure and luxury travel, and launching a dedicated brand at the Monza Grand Prix 2026. The aim is to modernize, specialize, and strengthen internal capabilities for evolving market demands.

☕ DVG De Vecchi showcased TechUp®, Matrix, and Minimo at World of Coffee Dubai 2026, targeting the Middle Eastern specialty coffee market. The event at Dubai World Trade Centre saw significant interest, highlighting the region's focus on coffee excellence. DVG operates in over 100 countries, offering innovative solutions like TechUp® for machine calibration, Matrix for water distribution, and Minimo for ergonomic efficiency. The Gulf countries are increasingly valuing quality coffee extraction.

🌍 **AI in Travel**: Recent advancements in AI have improved the travel discovery phase, simplifying complex queries and providing quick responses. However, challenges remain as chat-based interfaces struggle in capturing the experiential aspects vital for travel choices. On average, travelers browse over 240 pages before booking to find the right balance between needs and desires. Effective travel AI requires integrating visual and transactional data, suggesting a shift towards dynamic, user-intent-driven interfaces for better decision-making.

📱 130,000 downloads worldwide, up 45% from last year, highlight RateHawk's growing popularity, especially among Italian travel agents. In Italy, 50% of RateHawk partners actively use the app to find competitive offers and check booking statuses. Davide Amaro, RateHawk's regional director for Southern Europe, notes that digital transformation drives demand for speedy responses, often within hours. RateHawk offers tools like 'Selections' for personalized client offers.