Innovazione

📅 On October 2023, in an article discussing significant events, revealing a global impact, it was highlighted that the phenomenon caused disruptions and adjustments in various sectors. Key statistics show a marked increase in participation, with locations worldwide experiencing similar effects. Various entities reported a 20% rise in engagements, emphasizing the widespread nature of the event. Throughout multiple regions, stakeholders expressed both optimism and concern, reflecting diverse perspectives on future implications. The detailed analysis suggests ongoing monitoring to grasp long-term outcomes.

💻 Gruppo Creatus launched Creatus.Cloud, a cloud-based platform allowing smart management of restaurant and hospitality equipment. CEO Paul Schöpfer emphasizes energy efficiency and ease of use. The platform features energy management, HACCP temperature monitoring, and centralized maintenance control. Starting in early 2025, Hotel Gardena Grödnerhof in Ortisei integrated over 140 devices, achieving improved energy efficiency. More than 25 successful installations highlight the market's growing interest and the solution's reliability.

🛳️ Msc Cruises plans solid growth, with fleet expansion and destination enhancement by 2026, focusing on higher margins for travel agencies. New flagship Msc World Asia will debut in 2027, adding 2,600 cabins. Msc Poesia and Msc Opera will offer new routes in Alaska and the Caribbean. Msc Fantasia and Msc Euribia expand capacity in the Canary Islands and Gulf region. Explora Journeys will introduce Explora III, enhancing services in North Europe and North America by 2027.

📈 In 2025 at the TTG Travel Experience in Rimini, Titanka, a Sammarinese firm with 25 years in tourism web marketing, introduced TITANKA.AI, a predictive AI platform. It analyzes over 9 million annual stay requests from 2,200 Italian accommodations, identifying trends and offering real-time marketing strategies. CEO Marco Baroni emphasized it enhances rather than replaces human roles. The platform generates marketing content and suggests corrective strategies, helping operators reduce market uncertainty and improve profitability.

🛫 OpenAI's new "Agent Mode" feature in the ChatGPT Atlas browser, launched in October 2025, allows AI to book flights and hotels directly, without opening new web pages. This marks a significant step in "agentic commerce," where AI acts on behalf of users. Currently available on macOS, with Windows, iOS, and Android versions coming soon, the feature is exclusive to ChatGPT Plus and Pro users. Atlas learns user behavior to offer personalized travel suggestions and complete complex online tasks.

📈 Leonardo Massa closed the 2025 All Stars of the Seas awards, celebrating top partner agencies since 2000. Italian cruise passengers increased from under 200,000 to nearly 1 million by 2024. MSC Cruises aims to lead the leisure market with new ships and digital tools, collaborating with 7,000 Italian agencies. Key awards included Best Explora Journeys Seller (Dream and Travel) and Best Performance (Mondo Crociere, Essepi, Wmb Bari).

🍳 Italians in 2025 embrace cooking as a social ritual, with 95% viewing meals as social occasions. A survey by Acadèmia.tv shows 64% use AI for cooking inspiration, despite doubts about content quality. Dining out, limited by economic strains, sees 82% eating out once a week, favoring Italian and pizzerias. Instagram influences 68%, with Asian cuisine preferred by 55%. ChefCPT, an AI by Acadèmia.tv, aids with cooking techniques, aiming for broader knowledge integration by year-end.

📊 Oltre il 90% delle agenzie turistiche italiane ha meno di sette addetti, ma il 61% degli operatori è attivo da oltre vent’anni. Il 69,4% degli operatori utilizza l’intelligenza artificiale generativa, con il 34,7% che la usa per la ricerca di informazioni e il 25,2% per la stesura di testi o progetti. Solo il 30,6% non ha integrato l’AI nel lavoro quotidiano, evidenziando una digitalizzazione diffusa.

✈ Nel 2025, Sita e Maureva Keops hanno lanciato AeroCost Manager per le compagnie aeree, integrando protocolli Iata Sis. La piattaforma centralizza e automatizza la gestione delle spese, verificando in tempo reale oltre 30.000 fatture annuali per flotte di 50 aeromobili. L'obiettivo è ridurre errori e frodi, migliorando la gestione finanziaria tramite il monitoraggio dei costi operativi e l'aggiornamento automatico degli accordi di servizio.

🛳️ 2025: MSC Cruises CEO Gianni Onorato announced the sale of 25 ships, including World Atlantic in November. MSC's fleet expansion includes Explora IV and V, boosting capacity by 4-5%, or 300,000 additional guests annually. By 2026, new Mediterranean destinations like Marmaris and Siros will launch. The company projects a 10% growth in 2025 and 25% over three years. Onorato emphasized technology, citing the Virtual Concierge for enhanced customer insights, aiming for simplified, personalized trade sales.