Iniziativa eco-responsabile e CSR

🍺 Associazione Le Donne della Birra celebrates International Women's Day on March 8 with exclusive beer, Hopazia, crafted in collaboration with Cascina Don Guanella, a social agriculture project in Valmadrera (LC). The brewing session took place on January 18, involving brewer Manolo Lia, Flavio Boero, and association members. Hopazia, a 4% Golden Session IPA, aligns with the Pinte Consapevoli program, promoting responsible drinking. Available in 33cl bottles from February 20, proceeds support social projects and Pinte Consapevoli, with pre-orders at 334.7009829 – Manolo Lia. The beer honors Hypatia of Alexandria, symbolizing women's intellectual freedom.

💱 Autogrill, part of Avolta, obtained the UNI/PdR 125:2022 Gender Equality Certification, recognizing its commitment to an equitable, inclusive, and diverse work environment. The certification is aligned with the fifth goal of the UN's sustainable development and the Italian PNRR's Mission n.5, focusing on improving gender equality, social inclusion, parenthood, and work-life balance. Autogrill, where 68.6% of its employees are women, has been actively promoting gender equality through initiatives like joining Valore D in 2012 and supporting Ukrainian women through "The Day After Ukraine" project. The Gender Equality Certification, valid for three years and subject to annual monitoring, assesses companies across six thematic areas using qualitative and quantitative KPIs. Autogrill has already implemented required actions such as establishing a Guiding Committee, a Gender Equality Policy, and a responsible figure overseeing policy adoption.

🍪 Unigrà successfully concluded its participation at Sigep 2025, showcasing its commitment to ice cream, pastry, and baking innovation. Carlo Oldani, Global Marketing Director of Unigrà, emphasized their 2024 rebound year and their focus on sustainable and inclusive future solutions, including plant-based, healthy, and clean label products. Martini Professional's stand, over 1,000 square meters, highlighted circularity and interactivity in design. Notable were Martini Gelato's plant-based products and OraSì Gelato's new bases, as well as Martini Cioccolato's 37 new decoration references. Unigrà's initiatives for 2025 are dedicated to reducing environmental impact and optimizing production processes.

🍦 Alta Cremeria Vitaro was awarded "Tre Coni" at the 8th Gambero Rosso's Guide to Italy's Gelaterias in Rimini, during the 46th SIGEP World. The Quattromiglia (CS) location, with its visible production, received praise for avoiding additives and embracing traditional and innovative flavors. Alberto Vitaro's commitment to sustainability is evident through a €40,000 investment six years ago to eliminate plastic and reuse water. The guide presentation concluded with a special mandarin cream with 72% Dominican dark chocolate crunch.

📈 Perfetti Van Melle, renowned for brands like Vigorsol and Mentos, secures the Top Employer Certification for the fifth consecutive year, outperforming the global average with a score of 91.54%—6.5 percentage points higher than the global average of 2428 certified companies and 7.3 points above the 150 Italian certified companies. This accomplishment reflects the company's commitment to enhancing employee experience and wellbeing in its Italian operations, which include a historic headquarters in Lainate (Milan) and four production units employing approximately 1200 people. With over 18,000 employees across 39 entities on all continents, Perfetti Van Melle stands as the world's second-largest confectionery group, present in over 150 countries.

💸 Solarelit of Gruppo Greenvolt and Cimbali Group, an Italian espresso machine manufacturer, expand their renewable energy partnership with a 230 kWp project featuring 460 new photovoltaic modules at Cimbali's Dolo site in Venice province. This initiative, part of a collaboration since 2010, adds to existing installations in Binasco and Cappella Cantone totaling nearly 800 kWp, generating 3,700 MWh and reducing CO2 emissions by 2,400 tons annually. Cimbali Group, utilizing 54% renewable energy with 7% self-produced, aligns with EU sustainability goals. Greenvolt's total installed capacity exceeds 1 MWp, while their recent launch of distributed generation solutions supports local businesses in Italy.

💡 In the hospitality world, sustainability has transitioned from an option to a necessity, emphasizing energy conservation education for guests. Practices like turning off lights and electronics when not in use, using air conditioning and heating responsibly, reducing hot water use, and maximizing natural light are highlighted. Ok Home provides innovative technologies such as automatic power-off systems when guests are absent, Easy Split for air conditioning efficiency, and Clima Control for maintaining comfortable temperatures—all contributing to sustainable resource management. These measures not only benefit the environment but also enhance the property's reputation for sustainability.

🏊 In Greece, to conserve water amidst drought, future swimming pools may be filled with seawater, a measure promoted by Tourism Minister Elena Rapti. TripAdvisor collaborates with AI firm Perplexity to improve travel advice. Singapore's passport ranks highest globally—access to 195 destinations without a visa—while Italy's, among others, allows visa-free entry to 192. The 'Via degli dei,' a trek from Bologna to Florence, received GSTC certification. In 2024, it saw over 23,000 hikers and generated €12 million. Italy's real estate investment in tourism reached €1.8 billion, 18% of the total, with Rome, Venice, Milan, and Forte dei Marmi leading. QC Spa of Wonders plans a €20 million wellness and hotel project in Mandello del Lario. MSC aims to challenge Carnival and Royal Caribbean in the U.S. cruise market with a 60-second Super Bowl ad featuring celebrities, with a 30-second slot costing $7 million.

🍪 Ar.pa Lieviti, with over 50 years of experience, unveils new 250g packaging for its Potato Starch featuring a vintage design that honors Italian culinary tradition. The product, known for its versatility, is an exceptional thickener for cakes and fillings, and a vegan egg alternative—2 tablespoons replace one egg. Available for both consumers (125g, 250g) and HoReCa professionals (1kg, 5kg). Shop at: https://arpalieviti.shop/.

🍕 Just Eat, a digital food delivery leader, aims to encourage consumers towards more conscious food choices. Their Osservatorio Just Eat's 8th edition, with SQUADRATI, identifies four Italian consumer profiles: Purists, Hedonists, Sentinels, and Followers. Purists are noted for balanced, conscious eating, favoring superfoods, organic foods, and zero-kilometer products. Self-Care Diet (66% clean eating, 59% conscious choices, 48% lightness) and Versatile Food (28% ethical awareness, 27% colorful foods) emerge as trends. The Just Eat Burger, a collaboration with Flower Burger, offers a plant-based gourmet burger for €11.40 (€14.50 with menu) until January 31, 2025, reflecting Purist values with sustainable, quality ingredients.