Iniziativa eco-responsabile e CSR

🍺 Montelvini, at Beer&Food Attraction in Rimini (16-18 February), promotes responsible alcohol consumption by giving away branded breathalyzers. CEO Alberto Serena and General Director Sarah Serena endorse balanced, respectful wine enjoyment. Montelvini showcases three brands at booth 169 Hall C1 and collaborates on a new drink list with Gian Marco Navarra. They participate in Mixology Circus with Promosso Spumante Extra Dry and Asolo Prosecco Superiore DOCG Extra Brut Millesimato, showcasing their commitment to sustainability, having earned the Equalitas Sustainability Certificate in 2021.

🍕 At La Vita è Bella pizzeria in Casal di Principe, Antonio della Volpe promotes sustainability, legality, and solidarity with the "Rinascita" tasting menu, featuring pizzas made with products from companies managing lands seized from the Camorra or engaged in social initiatives. The menu includes mozzarella from Cooperativa sociale "Le Terre di Don Peppe Diana - Libera Terra," datterini tomatoes from "Diana 2.0," wines from "Cantine Vitematta," and new additions such as squash from Fattoria sociale "Fuori di Zucca" and cardoncelli mushrooms from "Terra Felix." The pizzeria, which earned two Gambero Rosso slices this year, also introduced the pizza dessert "Polacca." Antonio's project supports community change and promotes the Casal di Principe territory.

🍷 Circana, the global leader in consumer behavior consultancy, reveals during Wine Paris & Vinexpo 2025 that the wine and spirits industry is at a pivotal moment with consumer habits changing, and a complex economic situation. The EU's six major countries see a market decline in volume sales: beverages down by 1.1%, wine by 1.9%, and spirits by 4.4%. This market, worth €69 billion, accounts for 43% of total beverage sales. Despite a volume drop, premium products, personalized experiences, and smaller formats mitigate the impact. Nearly a quarter of consumers aged 25-35 have stopped buying alcohol, with an additional 13% postponing purchases, influenced by health considerations and economic pressures. Ready-to-drink spirits grow by 2.3% in volume, yet new product launches decrease by 9.2%. Sustainability is a challenge; 98% of European retailers commit to it, but costs and availability limit consumer demand. Disruptive innovation is key, with canned wines, non-alcoholic functional drinks, and personalized experiential consumption redefining the market. For further insights and strategies, visit www.circana.com.

🍨 The "Corso base di gelateria artigianale" took place at Casa Circondariale "Verziano" in Brescia, involving 8 female inmates. This initiative is part of the Soroptimist International d'Italia's “SI SOSTIENE in carcere” project, in collaboration with Fabbri 1905, aimed at reintegrating women into society with professional skills. In 2025, the course will reach 8 Italian women's prisons, with the support of 15 Soroptimist Clubs, and will graduate about 80 inmates. Courses are scheduled from February to October, across cities like Vercelli, Modena, Verona, Pisa, Torino, Firenze, and Forlì. Each participant receives a recognized diploma, enhancing their employment prospects in artisanal gelato making.

🍷 From February 23-25, 2025, BolognaFiere will host the Slow Wine Fair, focusing on sustainable wine, with 1,050 wineries participating, double from 2022. The 2025 edition aims for more sustainable viticulture, promoting lighter glass bottles and targeting a 69% showcase of organic and biodynamic wines, up from 47% previously. The fair will feature 300 foreign buyers and 130 selected delegates by ICE, coinciding with SANA Food for a combined experience. Italy's organic viticulture covers 23% of the national vineyard area, with 40% in Tuscany and 36% in Sicily, involving nearly 30,000 operators. In 2023, organic wine sales in Italy hit €57.5 million, up 6.5%.

🚲 Emilia Romagna hosts the Fiera del Cicloturismo in Bologna from April 4-6 and will welcome Velo-city 2026 in Rimini after a 30-year hiatus. Bike vacations in 2024 saw over 80 million presences, a 35% annual increase valued at €5.5 billion. Cyclotourists spend €95/day, compared to the general tourist's €59.6. Sicily and Spain are sponsors of the fair, with Sicily's Sicily Divide route gaining international recognition.

🍊 At the Reggia di Caserta, the cooperative social EVA, active for four years, harvests oranges for the "Marmellata delle Regine." This jam, made with >45% fruit and no preservatives, aids women leaving violence. The initiative started with a Ministry of Culture protocol, replacing fruit decay with social benefit. EVA's 2012 project "Le Ghiottonerie di casa Lorena" also supports women's economic independence and uses a property seized from organized crime. The jam is sold at the Reggia di Caserta, EVA's cafeterias, and online.

🌱 Verys introduces a 100% Plant-Based Mozzarella in Water, an alternative to traditional mozzarella ideal for vegans, vegetarians, lactose intolerants, and health-conscious individuals. Made from simple ingredients like rice, almonds, and coconut oil, the vegetable mozzarella boasts a soft texture, mild flavor, and 30-day shelf-life. The key ingredient, Bio SuRice®, is 10% sprouted whole rice sourced from organic Italian farms and activated in spring water from the Little Dolomites to preserve its nutrients. Verys emphasizes well-being, taste, and sustainability with this product that respects both the human body and the environment.

🍾 Casa Vinicola Fazio, a Sicilian excellence in the wine industry, now paired with Cup Studio for press office and digital PR services, boasts a four-generation family tradition based in Erice, Sicily. With over 50 hectares of vineyards and a modern cellar, they export elegant wines to over 20 countries, balancing innovation with Sicilian enological traditions. They emphasize sustainability by exclusively using certified green energy and eco-friendly agricultural practices, ensuring high-quality, nature-respecting products.