Iniziativa eco-responsabile e CSR

🏆 Visit Maldives becomes the official tourism partner of Liverpool FC in a multi-year collaboration aimed at promoting the Maldives as a world-class tourism destination. To mark the partnership launch, fans can win a 5-night trip to the Maldives by participating in the myLFC contest. The partnership leverages Liverpool FC's social media platforms, with over 200 million global followers, nearly 12 billion views, and a record 1.5 billion fan engagements last season. Additionally, LFC will support environmental initiatives through their sustainability program, The Red Way.

✈ Volotea, an airline, signed a biennial memorandum of understanding with 280 Earth, a Google X Lab startup specializing in Direct Air Capture technology, aiming to explore high-quality carbon credit solutions and develop certified emission reduction projects. The partnership will focus on the development and use of high-quality carbon credits, certified tools representing the removal of one ton of CO2 from the atmosphere. The collaboration falls under Volotea's global strategy, Voloterra, and will also assess financing mechanisms for sustainability projects and how verified emission reduction activities can contribute to broader decarbonization strategies. The initiative aligns with the Carbon Offsetting and Reduction Scheme for International Aviation (Corsia), an international program for aviation emission reductions.

🍷 Global wine tourism is projected to grow by 13.2% CAGR over the next decade, reaching $332.52 million by 2034. Online communication remains the preferred channel for enotourists worldwide, with direct bookings via winery websites accounting for 38.7% of revenue. Moldova and Croatia are emerging wine tourism destinations. According to Ismea Report 2024, 40% of wine lovers seek relaxing activities, 30% prefer active experiences, and sustainability is a key decision driver with 66% choosing companies using renewable energy. Nomisma data indicates 71% of Italian wineries offer year-round tourism, with thematic tastings and vineyard lunches gaining popularity.

🎓 CISA Innovation Center awarded 82 students, children of CISA employees, for academic merit in the 2022/23 Academic Year, distributing 26 scholarships for Middle School students, 48 for High School students, and 8 for University students. The program is part of CISA’s commitment to supporting youth education and encouraging personal and academic success. CISA, a brand of Allegion since 1926, specializes in locking systems and access protection solutions.

🍸 Alice Brozzoni, 27, is an artist and bartender at Hotel Indigo Venice – Sant’Elena, where she combines her art background with mixology. With an art degree from Ca' Foscari University, she transitioned from visual arts and writing to bartending. Brozzoni focuses on creating immersive experiences, emphasizing local and sustainable products, and avoiding food waste. Despite not drinking much herself, she tastes all her creations and prefers to be called a bartender, not a mixologist. She finds a personal touch in the Dorsoduro cocktail, which features Gin dei Sospiri and homemade prosecco-based vermouth, representing the art district of Venice.

🚢 Set to launch in June 2026, the Orient Express Corinthian, powered by Accor, will become the largest sailing yacht ever built at 220 meters in length, featuring 1,500 square meters of rigid sails and three tilting masts. Utilizing Solidsail technology for efficient wind propulsion, this vessel emphasizes sustainability with a natural gas hybrid system and AI for marine life collision prevention. Bookings for its Mediterranean and Adriatic voyages open on March 25, 2025.

🌞 Drew Barrymore, appointed as godmother of MSC Crociere's flagship, MSC World America, will perform the champagne-bottle-breaking tradition on April 9, alongside Orlando Bloom. The christening ceremony is set for the evening of Wednesday, April 9, at MSC's new cruise terminal in Miami, which will be inaugurated on April 5 and is touted as the world's largest. The inaugural cruise is a 3-night journey to MSC's private island, Ocean Cay MSC Marine Reserve in the Bahamas. MSC World America features seven districts, 19 restaurants, including the only Eataly at sea, 18 bars and lounges, and family-oriented outdoor area "The Harbour". Caribbean itineraries include stops at Puerto Plata, San Juan, and Ocean Cay in the Eastern Caribbean, as well as Costa Maya, Cozumel, Roatan, and Ocean Cay in the Western Caribbean.

📍 TH Group introduces the option to reserve low-cost airline flights, locking fares until midnight on the booking day, an exclusive innovation in the Italian market for resorts and villages, also available for Baobab destinations. This online booking feature aims to assist travel agencies and ensure customers can secure the best rates without rush. Following a positive winter season and a promising summer 2025, TH Resorts launches the "Summer Joy" promo, offering special rates for early bookings at TH Gioiosa Marea, TH Costa Rei, TH San Teodoro, and TH Capo Rizzuto, along with family discounts and reduced flights, celebrating a 15% increase in the winter season and supporting key destinations like Sicily, Sardinia, and Calabria. Meanwhile, Maria Antonella D’Urbano joins as head of marketing, contributing her strategic vision to the company’s growth and market position.

🏦 Velox Servizi, part of Velox Group founded in 1990 by Gianmaria Villa, targets a €100 million turnover by 2030, with a projected €65 million for 2024 and 3,000 employees, ranking among the top 15 in the sector. The company's "FIVE STARS/5 Stelle" division manages luxury properties, and Velox Hotellerie is expanding in Central-Southern Italy. Velox Group, with 24/7 service, also runs Velox Egitto, an academy in Cairo for hospitality training, and boasts multiple UNI ISO certifications and Ecolabel.

🏠 Bestie Bite, an AI-based platform featuring short authentic video reviews for hotels and restaurants, won the Repower Special Prize for Tourism & Innovation 2024. The all-female team was recognized for addressing changes in the hospitality sector and catering to Generation Z's expectations. With a user base of 25,000 and over 15,000 uploaded videos, Bestie Bite aims to revolutionize hospitality communications. The platform also offers customer rewards and business profiles for restaurants, highlighting that video content converts customers up to 10 times more effectively than written reviews. The award includes a six-month business networking and mentoring program by Repower, focusing on precompetitive technology development, intellectual property protection, and business model consultancy.