Iniziativa eco-responsabile e CSR

🏃 Wizz Air celebrated as title sponsor of the 23rd Wizz Air Milano Marathon, marking a new record with over 10,000 runners. The event saw a significant increase from the previous edition's 8,545 participants and boasted over 5,500 international athletes from countries like France (25%), the UK (11%), Germany, and Belgium (4%). The marathon is part of the Wizz Run Series, offering competitors a chance at the All You Can Fly membership, reflecting Wizz Air's commitment to sport, accessibility, sustainability, and their strategic base at Milano Malpensa.

🏠 Italy outperforms other countries with a 17% increase in hotel check-ins for Easter 2025 compared to Easter 2024, alongside a 6.23% hike in daily rates from €278 to €296. Average booking lead time in Italy rose from 79.62 days in 2024 to 92.05 days in 2025, a 15.51% increase, exceeding the global average of +9.63%. Average stay duration in Italy also grew by 1.53%, with international guest bookings jumping from 58.53% in 2024 to 76.58% in 2025. Additionally, hotel bookings for the April 25 and May 1 holidays saw a 0.35% uptick in check-ins and a 3.68% rise in average daily rates from €301 to €312.

🏨 BWH Hotels, with over 4,300 hotels in more than 100 countries, held its first Pan-European Convention in Palma de Mallorca, attracting over 1,200 hoteliers globally. The event focused on growth, innovation, and sustainability, with keynotes from Steven Van Belleghem on customer experience, Sarah Duignan on hotel market performance, and Emmanuel Vivier on Artificial Intelligence. The convention emphasized global growth strategies and international leadership with CEOs from various European regions.

😎 Emilio De Risi delivered a lecture at the 24ore Business School's Destination Management master program, titled "Non chiamarlo copywriting. Scrivere e raccontare il turismo." Airbus plans to fly a hydrogen-fueled electric plane by 2035. McDonald's brand value is $40.5 billion, surpassing Starbucks for the first time since 2016. Denmark and Finland updated travel advisories for transgender individuals heading to the US, while Germany and UK also revised their guidelines for entry into the US. West Japan Railway revealed Wakayama's 3D-printed station building, boasting earthquake resistance similar to reinforced concrete, assembled in 2.5 hours, at roughly half the cost. Marriott International utilizes Adobe's AI platform for advertising campaigns, optimizing time and labor. Google's IA Overview, an AI-fueled search feature, could impact digital marketing. Pontrhydyfen, Wales, birthplace of actor Richard Burton, may see increased tourism with the release of his biopic in his centennial year.

🏨 Cortina d’Ampezzo will host Italy’s first Emblems Collection hotel, expected to open by late 2026, under the Accor, Invel Real Estate, and Prodea Investments partnership. The Hotel Bellevue Cortina D’Ampezzo, Emblems Collections, dates back to the late 19th century and will combine alpine charm with contemporary aesthetics post-restyling by Italian architecture firm pconp and interior design by Tihany Design. The luxury hotel will feature 80 rooms, including 27 suites with mountain views, a 500 sqm Spa, and both indoor and outdoor pools. The food & beverage options aim to be a local benchmark, with dishes blended from local and international influences. The project also emphasizes sustainability, incorporating high-efficiency energy solutions in line with Luxury & Lifestyle Sustainability Standards.

📈 Adutei's traditional Milan meeting led by President Giovanna Sainaghi revealed a new website aligned with market changes. Key focuses include networking, promotion, and training for its 27 members, highlighting Adutei’s foundational values and role. The site also underscores Adutei’s social commitment through a partnership with Siamo Coop, aiding job placement for young refugees and Italians. Since its 1982 inception, Adutei has witnessed significant tourism and technological evolution, though human contact remains crucial.

🚢 Explora Journeys launched the lower bow section of Explora IV at Fincantieri's Palermo facility in Sicily. The delivery of Explora IV is scheduled for 2027. The section will be outfitted before being transferred to the Fincantieri's Sestri Ponente for completion. Anna Nash, president of Explora Journeys, emphasized luxury ocean travel excellence. The fleet will include LNG-powered ships, showcasing sustainable luxury. Over €3.5 billion invested in six Explora Journeys ships, impacting Italy's economy by over €15 billion and creating thousands of jobs. Each ship requires over seven million work hours and employs around 2,500 people for two to three years.

🏠 Raffles' first hotel in Italy will open in 2027 on the shores of Lake Como in partnership with CL Hotel SPA and supported by UniCredit. The Raffles Lake Como will emerge from the renovated 1920s villa-style Grand Hotel Imperiale in Moltrasio, marking Raffles' fifth establishment in Europe. The luxury resort will feature 84 rooms, including 18 suites and 2 villas, many with lake views. Amenities will include lakeside dining experiences, Raffles Long Bar, Writers Bar, indoor and outdoor pools, a wellness and fitness center, a beach club, and private lake access from check-in.

???? 🌍 In Norway, the 'Sustainable Destination Label' program boosted Italian overnight stays by 20% in 2023/2024, reaching a record 12.4 million international overnights, a 12% increase from 2023. The program, spread across 50 national attractions meeting Visit Norway's ecological criteria, evenly distributed tourist arrivals throughout the year. Marco Bertolini of Visit Norway highlighted the success at the Nordic Workshop in Milan, noting the shift towards lesser-known locations like the southern coastal region of Vestfold and the UNESCO-recognized wooden house valley of Setesdal. Nearly half of the 'Sustainable Destinations' are in the north beyond Bødo and Narvik, with Bødo named European Capital of Culture 2024, attracting visitors to innovations like the Wood Hotel Bødo and silent e-boat fjord tours by Brim Explorer.

🕜 Daylight saving time resumes between Saturday night and Sunday in Italy, clocks will be turned one hour ahead, from 2 am to 3 am, on the night of March 28-29, 2025, lasting until October 25-26, 2025. This measure aims at energy saving by reducing the use of electric lighting, as reported by Genova Today. Despite the European Parliament's vote to end it, Italy chose to maintain the time change, allowing EU member states to decide individually.