Iniziativa eco-responsabile e CSR

🏠 2025, in Italy, Airbnb sees a 2% increase in bookings with a 65-day booking window and an average stay of 4 days. Italians account for 20% of the bookings. Experiential tourism appeals to 85% of families seeking authentic experiences. For Booking, there's an 8% global rise in bookings as of 2024, with non-hotel accommodations making up 37% of listings, growing by 10%, driven by inventory, host professionalism, and volume increases.

📈 Jean-Noël Kapferer, luxury branding expert, spoke at the Essence of Sardinia event at Forte Village. Focused on iconicity in 2024, he emphasized that true icons are timeless, creating cult and emotion, unlike mere bestsellers. Examples include Singapore Airlines hostesses and the Venice Simplon Orient Express journey. In luxury hospitality, the aim is extraordinary, sustainable, authentic experiences, transforming products into aspirational symbols for lasting impact.

☕ Caffè Motta, founded in the 1960s, joins forces with actor Luigi Zeno to tackle bullying through the award-winning short film "La Linea Sottile". The initiative, led by the Mastromartino family, reflects their commitment to social causes and community ties. Camilla Mastromartino emphasizes promoting empathy and respect. Known for quality Arabica and Robusta blends, Caffè Motta continues to uphold its Italian coffee heritage while addressing societal issues.

🍴 CIRFOOD, dopo una ristrutturazione, ha aperto il Chora Restaurant nel Parco Archeologico di Pompei, ospitato nella storica Casina dell'Aquila del Settecento. La struttura include anche un ristorante self-service e il Chora Cafè & Wine bar. La sostenibilità è centrale, con l'uso di materie prime locali e stagionali. CIRFOOD collabora con la cooperativa Il Tulipano per promuovere l'inclusione sociale.

🌍 Toscana Promozione Turistica will sign a cooperation agreement with Portugal's Alentejo on October 9, 2024, at TTG Travel Experience in Rimini. This initiative focuses on joint promotion of UNESCO heritage, wine tourism, parks, and sustainable outdoor activities. Both regions emphasize industrial tourism and high-quality olive oil production, balancing authentic landscapes with sustainable innovation. This partnership marks a new chapter in Tuscany's international efforts to build strategies with similar global territories.

🌍 Helsinki leads the Global Destination Sustainability Index 2025 with 93.52%, marking its second consecutive year at the top. Mayor Daniel Sazonov highlights its climate commitments and sustainable infrastructure. Gothenburg scores 91.51% and Copenhagen 88.76%. Adelaide jumps 23 spots, credited to its Integrated Climate Strategy 2030, achieving carbon neutrality at its airport. The index methodology now includes third-party data, satellite monitoring, and aligns with international standards like GSTC and Travalyst.

🏨 HNH Hospitality launched a strategic direction for Almar Resorts & Spa, focusing on luxury that is authentic, welcoming, and local. Maria Pia Intini highlights the commitment to community value and guest experience. Locations: Almar Lido in Jesolo, Almar Giardino di Costanza in Mazara del Vallo, and Almar Timi Ama in Villasimius. Almar's Spas Almablu offer holistic regeneration. The goal: expand Almar's presence beyond Italy with an immersive, complete experience combining wellness, culture, and nature.

🌾 Montina Franciacorta, from January 2025, adopts a more direct management approach by rebranding as Azienda Agricola. Raoul Bontempi, CEO of Bontempi Vibo S.p.A., joins as a partner from March 2025. The company expands with a 10-hectare vineyard in Gussago and acquires 3.20 hectares in Franciacorta, plus 6 hectares for future planting. By 2025's end, solar panels will supply 82% of energy needs. Staff increases by six positions through 2024-2025.

🌱 ISMEA's "Bio in cifre 2025" report preview indicates a 2.4% growth in organic farming areas in Italy, surpassing 2.5 million hectares and representing over 20% of the national agricultural area. The number of certified organic operators rose to 97,170, a 2.9% increase from 2023. Organic consumption rose by 2.9%, outpacing the overall food consumption growth of 0.9%. The new Italian organic label aims to enhance product visibility and sustainability.

📊 Gruppo San Benedetto, il 2025, Popoli Terme, ha firmato un accordo trentennale con la Regione Abruzzo per le acque minerali Sant'Angelo "Fonte Primavera". Presenti: Frédéric Barut, Lorenzo Sospiri, Dario Ciamponi, Dino Santoro e Giovanni Cantore. L'accordo sostiene lo sviluppo economico e occupazionale del territorio con investimenti nello stabilimento Gran Guizza. Questo rafforza la collaborazione tra istituzioni e impresa, assicurando stabilità alle comunità locali e alle microimprese regionali.