Un italiano su tre sceglie i centri commerciali per mangiare nelle Food Court
🍕 Over half of respondents recognize the importance of Food Courts in choosing shopping malls, with 30% seeing them as a destination in themselves—48% among Gen Z. In Italy, approximately 160 national Food Court locations were mapped in 2023. The survey by BVA Doxa included 1,506 participants, analyzing frequency, attraction, and consumption behavior. Food Courts are mostly visited for lunch throughout the week (41%) and on weekends (37%). In 2023, restaurant revenues in shopping malls grew by 10.3% compared to 2019, reaching productivity of €4,220 per sqm/year, with an average contract duration of 7 years and a variable fee impacting 6-7%. Food operations represented 20% of the commercial activities in 2023, while franchising accounted for about 70% of the brands in Italian Food Courts.
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