Global Blue: il turista cinese vuole artigianalità
💰 Chinese shopping tourism in Italy is evolving with 68% of tourists under 44 moving away from group travel. Millennials spend an average of €3,600, outpacing other generations' €1,441. Preference has shifted towards high-quality, authentic craftsmanship over iconic brands. With the help of platforms like Ctrip, Red, and Douyin, marketing director Denise Bolandrina and sales & business development manager Roberta Zito from Global Blue and Retex China respectively, aim to create sophisticated travel experiences. Chinese passenger recovery in Italy is at 111%, with 81% planning to travel within the next 12 months, ranking Italy as the third destination after France and Britain.
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