Distribuzione e Revenue

🏩 Kenya Airways closed 2024 with a record profit, marking its first annual net profit in 12 years at KShs 5.4 billion. Revenue increased by 6% from 2023, supported by a 4% rise in passenger numbers to 5.23 million. Operational costs rose by 9%, while operating profit surged by 58%. Net income after taxes improved by 124%.

🚢 Explora Journeys launches a limited-time "Upgrade your ocean" offer, available from April 2, 2025, to June 3, 2025, providing a suite upgrade and up to 25% savings with a reduced deposit of 15%. This promotion applies to selected suite categories on Explora I, II, and III, and can be combined with other brand offers.

🛤 Jet fuel prices remained stable above the $700 mark in March, with a slight decrease of 6.25% to $700.34 per tonne, compared to the previous month. Year-over-year, the price dropped by 17.58%, or $149.37. The average dollar exchange rate in March was $1.08068 per euro, as declared by the ECB, marking a +3.79% appreciation of the euro from the previous month.

🏆 In 1991, a British couple discovered Cappadocia as an ideal location for hot air ballooning, leading to tourist flights at 1,000 meters high. With the rise of social media, ballooning became a craze, now valuing the business at €800,000 to €1 million per day. An average of 4,000 tourists per day partake at €200 each, significantly up from the pre-pandemic price of €70. Weather conditions can spike prices to €400-€500 for an hour's flight.

📈 Francesco Maio, recently reinstated as Mappamondo's Commercial Director, reports increased advance booking due to the long spring holidays, enabling better planning. Mappamondo, known for early programming, secures exclusive flight seats and tours for peak demand. An evident rise in average travel value over the past two years, accelerated by price increases and demand for intricate, high-quality trips with 24-hour support. Popular destinations include Japan, Vietnam, Philippines, Namibia, while Mexico and Peru are gaining traction. Shiruq, under Mappamondo since 2025, expands itineraries and staff for cultural trips in its second active year.

🏀 In Italy, 38% of people have traveled for sports events, with 44% men and 32% women; Millennials lead at 51%. Domestic sports travel is preferred by 29%, while 13% have traveled internationally. Interest in sports vacations is at 36%, with women (38%) slightly more interested than men (34%). Gen Z is the most inclined at 46%. Football tops the list at 46%, higher (51%) among 35-55 age group. Tennis follows at 21%, popular with over 55s at 24%. Motorsports are chosen by 13%, with a 17% increase among Gen Z. Swimming and volleyball share the 4th and 5th spots at 10%, with swimming reaching 14% for Millennials and volleyball appealing to 19% of Gen Z. Cycling, track, basketball, and winter sports are notable with 8% each, with basketball doubling for Gen Z at 15%.

📍 Tourism Economics predicts a 5% decline in international travel to the USA in 2023, contrasting with an initial +9% growth, due to Trump administration policies, causing an estimated $64 billion loss for the tourism sector. Early 2025 data from the Department of Homeland Security shows a 9.5% decrease in Italian entries into the U.S., a 7% drop from Germany, and a 1.7% decline from Europe overall. Specifically, U.S. airlines saw a 24.5% drop in Italian travelers compared to a 2.1% decrease for non-American carriers.

🏕 Luca Fenzo, CEO of Suites Global, reports a tourism boom in the Middle East with strategic investments by local governments in infrastructure and events. Dubai welcomed 18.72 million international visitors in 2024, a 9% increase from the previous year, while Qatar saw over 5 million tourists, marking a 25% growth. Oman, particularly Muscat, is gaining popularity for its unique cultural heritage. Suites Global, leveraging 30 years of experience, offers comprehensive travel services, including hotel bookings, transfers, tours, museum entry, restaurant reservations, security services, and specializes in incentive groups and Mice with its own transportation fleet.

🏖 Pier Ezhaya of Alpitour World confirms that Egypt's tourism is recovering to 80% of its 2023 levels. In 2023, Egypt accounted for €54 million of Alpitour's €141 million EBITDA. The company offset potential losses by reallocating capacity to the Canaries and Cape Verde. Alpitour has hit two-thirds of its annual target, projecting a 14% year-over-year growth, aiming for a €1.55 billion revenue with a €100-110 million increase in 2024. New destinations include Cartagena and Miches, with Madagascar, Comoros Islands, and Andaman taking around three years to develop.

🏠 In Italy, 46% of Italians have used online platforms for booking tourist activities, with the number reaching 60% among the 18-34 age group. Day trips are the most popular activity, chosen by 53%, followed by transport-based excursions at 30%. TripAdvisor leads as the most known and used booking platform, with GetYourGuide and Civitatis following. Price and detailed experience descriptions are key factors in platform selection. The survey was conducted by YouGov in December 2024 with a representative sample stratified by age, gender, and geographic distribution.