Podcast TTG: l’altro Mare Italia di Ota Viaggi
📍 Massimo Diana, Commercial Director of Ota Viaggi, reports growth in 'Mare Italia' over four months due to proper pricing. He emphasizes the importance of realistic pricing, citing past practices of offering luxury 5-star accommodations at misleadingly affordable rates. Diana notes that Italy should not fear Egypt's market, acknowledging Egypt's price recovery post-2020 and advising against unrealistic pricing, such as offering Maldives trips for €1,000 or overvaluing Italian destinations following 2020.
Condividi