Conferenze e Fiere

🌏 "C'è tutto un mondo" is the new claim promoting Friuli Venezia Giulia, Italy, highlighting the region's uniqueness, diverse offerings, and family-friendliness. A TV campaign is set to follow, continuing the story of a family from 2024 and their vacation decision-making process. PromoTurismoFVG has launched the renewed friuliveneziagiuliashop.it, offering merchandise and special editions inspired by local events and excellence, with an improved graphic and technical user experience.

🏠 Expo 2025 di Osaka expects 1 million visitors. Italy's Pavilion, inaugurated by Foreign Minister Antono Tajani and designed by architect Mario Cucinella, showcases Italy's excellence in technology, art, and culture. The pavilion features a multisensory wooden theater, an Italian garden, and artworks including Caravaggio's "La Deposizione," Domenico Tintoretto's "Il Ritratto di Itō Mancio" (1585), and four sketches from Leonardo da Vinci's Codex Atlanticus. The 2nd-century Farnese Atlas and a replica of the SVA 9 biplane are also on display.

🏕 Tourism Malaysia is gearing up for Visit Malaysia 2026 with a goal of 35.6 million international arrivals and nearly €30 billion in tourist revenue. In 2024, Malaysia saw 69,781 Italian arrivals, a 27.5% increase from 2019, and a 44.1% increase from 2023. The Malaysian 'Breakfast Culture' entered the list of Intangible Cultural Heritage of Humanity in 2024. Marketing efforts focus on sustainability, local engagement, and digital presence, partnering with airlines and hospitality brands.

🌊 On April 11, the most crowded event for the 2025 Sea Day school celebrations was held at the Porto turistico di Roma (Ostia), hosted by Confindustria Nautica and Federazione Italiana Vela, with support from Sviluppo lavoro Italia and the Capitanerie di porto. The event featured 15 stands, FIV instructors, a C-Catamarans boat, parasailing, safety demonstrations from Fiumicino's Capitaneria di porto, and Italian Lifeguard Dogs exhibitions. Walter Rizzetto and Fabrizio D’Ascenzo addressed the importance of nautical sector work opportunities and safety education. The Sea Day, established by law in 2018 through Confindustria Nautica's efforts, focused on youth career opportunities in nautical fields, featuring an animated short film "Il Mare vissuto dal Mare" distributed to high schools.

📍 Welcome Travel Group launched their Travel Weeks following the Casablanca convention, featuring exclusive deals with Alpitour World, Costa Crociere, Neos, Royal Air Maroc, and 25 leisure partners. Clients get unbeatable offers, while Welcome and Geo agencies receive favorable economic conditions. The campaign is supported by a solid marketing plan across b2b and b2c touchpoints, including newsletters, websites, social media, and over a thousand affiliated advs using the Social tool. Partners include Alpitour World, Costa Crociere, Neos, and various travel and cruise companies.

🏠 From May 4th to 15th, 2025, Anantara Convento di Amalfi Grand Hotel will host "Convent Wellness Weeks with Beatrice Adochitei", featuring daily group sessions of Yoga, Pilates, and Sound Healing free for guests, while private classes and treatments are also available. External visitors can choose from two wellness packages offering a detox drink, sessions of yoga or Pilates with sound healing, body treatment at Anantara Spa, and healthy meals. Estelle Vassallo, the General Manager, highlights the hotel's focus on wellness with sessions set in the cloister and panoramic terraces, plus a 125 square meter spa featuring Hammam, emotional shower, couple's treatment rooms with sauna and Turkish bath. Signature treatments include the Anantara Citrus Massage Experience and Convento di Amalfi Journey with local products from La Selva di Positano. For reservations, contact +39 089 8736711 or [email protected].

???? Acqua Sant'Anna, a leader in mineral water, launches SanFruit – a new beverage line combining the lightness of its water with natural fruit flavors, with no preservatives and carefully selected ingredients. SanFruit, available in a resealable 0.33lt bottle, has 25-30% fruit juice content, no added sugars, and naturally occurring sugars from the fruit. Acqua Sant'Anna originates from one of Italy’s highest springs, boasting a low mineral content of 22.0 mg/l and minimal sodium at 1.5 mg/l. SanFruit is offered in three flavors: Orange Carrot Lemon, which perfectly blends the sweetness of orange juice, the subtlety of carrot, and the citrusy lemon touch.

🎉 Mulino Bianco celebrates its 50th anniversary with the return of iconic 80s collectible items in collaboration with Italian design brands Ariete, Celly, and Seletti. The first Mulino Bianco points collection was in 1978, offering the 'Coccio', with over 600 million "spighe" collected and 20 million 'cocci' reaching 6 million families. The 'Simpatica Sveglia' required 66 "covoni" to redeem in 1989. Over 20 million Italian families have participated in Mulino Bianco's points collection, with 84% of Italian families and 80% of households having participated at least once, owning an average of 6 items per home. The 50th-anniversary promotion runs until December 8th, with participation available through product purchase registration or by phone.

🍸 In Rome's Trianon Borgo Pio aparthotel terrace, the Carosello cocktail bar has opened, reviving the 1960s ambiance. Carosello offers a time-traveling culinary experience with dishes like "Fettuccine Alfredo" and "Cocktail di Gamberi," as well as signature drinks named after icons like "Marilyn" and "Frank." The bar is managed by T&G Group, with over 30 years of experience, and consulting from "Basilico - out of the food" F&B company. Currently focused on aperitifs, future plans include dinner and post-dinner services, as well as hosting private events in a 60s-themed setting.