Lublino, la Polonia alternativa punta sul mercato italiano
🏙 Polonia celebrated strong tourism results in 2024, with a record number of Italian arrivals. Barbara Minczewa, the director of the Polish National Tourist Office in Italy, announced new internal destinations for 2025. Lublin, with 300,000 residents, a European Youth Capital in 2023 and future European Capital of Culture in 2029, is now directly connected to Rome and Milan. The promotional campaign 'Taste Life' highlights Lublin's 700-year history, UNESCO-listed Zamosc fortress city, 2 national parks, 7 territorial reserves, and its regional cuisine, catering to fans of slow and experiential tourism. Lublin has 59 hotels ranging from 2 to 5 stars and facilities for up to 1,000 MICE participants.
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