Conferenze e Fiere

🌆 Gianluca Caramanna, member of the Productive Activities Committee and advisor to the Italian Ministry of Tourism, assures that the 'Jubilee effect' will positively impact incoming tourism. Caramanna compares the expected long-term benefits to those seen by France following the Olympics, predicting an increase in tourists choosing Italy in the coming years. He emphasizes the need for quality over quantity in the competition with Spain, which has more accommodations but a lower level of offer. No specific dates or numbers are provided.

🎵 Costa Crociere unveils the C|Club 2025 Hit Parade Cruise powered by MTV, set to explore the Eastern Mediterranean with a departure from Savona on May 4th for a two-week journey. The Costa Fascinosa will feature exclusive overnights in Istanbul and entertainment reminiscent of the '80s and '90s. Live performance by Skunk Anansie on May 9th, and a DJ Set by Stefano Fontana on May 14th. From May 6-8, star chefs Hélène Darroze, Bruno Barbieri, and Ángel León will offer time-limited culinary creations inspired by famous songs.

⚽ Chia Laguna Resort reopens on April 15, hosting the Chia Sport Week from April 25-27 with events like ChiaSWIM (1.9 to 5 km swims), ChiaTRI (sprint to medium triathlon), and Chia21 (half marathon, 10 km, Family Run of 5 km). The new Campioni Soccer Academy runs May 26-30, July 7-11 with Denis Irwin and Gabby Agbonlahor. Juventus Resort Experience occurs July 14-18, July 28-August 1, August 18-22, 25-29, while GZ19 Football Academy, founded by Gianluca Zambrotta, takes place July 21-25, August 4-8, and 11-15, offering technical and tactical development for 5-16-year-olds.

📅 In 2025, the Giubileo could be a growth opportunity or a deterrent for foreign tourists concerned about high tourist flows. TTG Today's latest issue, available at Bmt and online, discusses strategies to capitalize on this event. It also covers hotel chain investments in Central and Southern Italy, summer season trends among travel agents, cruise market developments, promotional initiatives by Italian regions, airport movements in Central and Southern Italy, and Mediterranean competitors offering alternatives to 'just sea' vacations.

🏖️ Paride Vitale stars in Club del Sole's new promotional campaign as a brand ambassador, launching today on social media, including Instagram, Facebook, YouTube, and TikTok. The campaign features a web series titled 'Il Testimonial Perfetto' with four episodes where Vitale collaborates with various talents like Not Ordinary Family, travel creator Giovanni Arena, chef Davide Nanni, and Natasha Stefanenko with daughter Sasha Sabbioni. The series showcases Club del Sole's family-friendly vacations, dog-friendly services, food offerings, and active holiday experiences, emphasizing an authentic narrative beyond traditional advertising as described by CEO Francesco Giondi.

🎭 Pordenone named Italian Capital of Culture 2027. Announcement by Minister of Culture Alessandro Giuli during the official proclamation ceremony at the Ministry of Culture's Sala Spadolini. Pordenone was chosen over Alberobello, Aliano, Brindisi, Gallipoli, La Spezia, Pompei, Reggio Calabria, Sant’Andrea di Conza, and Savona. Minister of Tourism Daniela Santanchè highlights the cultural wealth and tourism opportunity, expecting to attract global visitors and stimulate local economic development.

🏖 Oman expects to surpass 76,000 Italian arrivals in 2025, aiming for a 7% increase from the over 72,000 visitors in 2024, which included about 24,000 cruise tourists. This marks a recovery to pre-Covid levels, with 103 active tour operators compared to 110 in 2019. Key events in 2025 include the Beach Games in April, the prestigious Oman Perfume Show from May 29 to June 2, and the Jewel of Arabia Expedition in January 2026. Oman Air has restored 11 daily flights from Milan and Rome. The capital, Muscat, is enhancing its cultural appeal with a new museum district and promoting year-round tourism, including during Ramadan and with new trekking trails and the "Hanging Terraces" hospitality project.

🏦 Mia Hezi, president of Visit Usa Italia, commented on the first edition of the Forum Visita Usa, a spin-off of the Showcase Usa, in Turin. The event facilitated one-to-one meetings with members like Alidays, America World, Condor, and others, and featured presentations from six U.S. destinations, including New York City Tourism + Conventions and Visit California, plus the airline Condor, aiming to strengthen collaboration and promote U.S. tourism in the Italian market.

🏕️ ASTOI Confindustria Viaggi will participate in the BMT (Borsa Mediterranea del Turismo) from March 13-15, 2025, in Naples at Mostra D’Oltremare with a Villaggio ASTOI format. The event features Tour Operators like Alidays, Alpitour, Costa Crociere, and others. ASTOI partnered with Progecta Srl to offer travel agents an attendance package including Frecciarossa train travel, transfers, fair entry, meals, and accommodation options for March 13 or 14. A 5/7% increase in travel bookings is expected for 2025, with the summer season being pivotal. BMT is seen as a strategic event for industry networking and reinforcing organized tourism.

🏠 The Jubilee Year 2025 in Rome is expected to draw 35 million visitors, with an anticipated economic impact of 30 billion euros, of which 10 billion euros are projected for Rome alone. Vacation rental hosts have an opportunity to maximize earnings by preparing for the increased demand, optimizing listings for visibility, adjusting prices strategically, ensuring compliance with local regulations, and using Chekin to automate guest management. Chekin provides features such as remote check-ins, automatic tax calculation, guest registration with authorities, and secure online payments. Hosts are encouraged to begin preparations now to capitalize on this historic event.