Conferenze e Fiere

🍺 At Beer&Food Attraction 2025, Fabio Russo interviewed Gegam Kazarian, co-founder of Magika Likido. The brand presented its line of non-alcoholic natural cordials made with Italian ingredients and Alpine water. The cordials, with low sugar content and balanced pH, include Edelflower, Basil, and Pomegranate varieties. These cordials are suitable for mixology and cooking, and are crafted with fruit, flowers, and aromatic herb leaves. Co-founders also include Luigi Faleschini and Silvia Centanni.

🎭 Pordenone named Italian Capital of Culture 2027. Announcement by Minister of Culture Alessandro Giuli during the official proclamation ceremony at the Ministry of Culture's Sala Spadolini. Pordenone was chosen over Alberobello, Aliano, Brindisi, Gallipoli, La Spezia, Pompei, Reggio Calabria, Sant’Andrea di Conza, and Savona. Minister of Tourism Daniela Santanchè highlights the cultural wealth and tourism opportunity, expecting to attract global visitors and stimulate local economic development.

🏠 Croatia targets the Central-Southern market, with Viviana Vukelic, director of the Croatian National Tourist Board in Italy, aiming to attract year-round tourists and promote organized tourism. Key upcoming flight connections in 2025 include Croatia Airlines' Milan Malpensa to Zagreb from July 2, Ryanair's Palermo-Zagreb from March 30, Bari-Zadar from May 2, and Rome Fiumicino-Zadar from May 3, along with easyJet's Milan Linate-Split from June 23. The strategy focuses on a premium target market and sustainable travel, with positive summer prospects noted in Naples.

🏖 Oman expects to surpass 76,000 Italian arrivals in 2025, aiming for a 7% increase from the over 72,000 visitors in 2024, which included about 24,000 cruise tourists. This marks a recovery to pre-Covid levels, with 103 active tour operators compared to 110 in 2019. Key events in 2025 include the Beach Games in April, the prestigious Oman Perfume Show from May 29 to June 2, and the Jewel of Arabia Expedition in January 2026. Oman Air has restored 11 daily flights from Milan and Rome. The capital, Muscat, is enhancing its cultural appeal with a new museum district and promoting year-round tourism, including during Ramadan and with new trekking trails and the "Hanging Terraces" hospitality project.

🌆 Gianluca Caramanna, member of the Productive Activities Committee and advisor to the Italian Ministry of Tourism, assures that the 'Jubilee effect' will positively impact incoming tourism. Caramanna compares the expected long-term benefits to those seen by France following the Olympics, predicting an increase in tourists choosing Italy in the coming years. He emphasizes the need for quality over quantity in the competition with Spain, which has more accommodations but a lower level of offer. No specific dates or numbers are provided.

🎵 Costa Crociere unveils the C|Club 2025 Hit Parade Cruise powered by MTV, set to explore the Eastern Mediterranean with a departure from Savona on May 4th for a two-week journey. The Costa Fascinosa will feature exclusive overnights in Istanbul and entertainment reminiscent of the '80s and '90s. Live performance by Skunk Anansie on May 9th, and a DJ Set by Stefano Fontana on May 14th. From May 6-8, star chefs Hélène Darroze, Bruno Barbieri, and Ángel León will offer time-limited culinary creations inspired by famous songs.

🏖️ Mauritius hosts vibrant cultural events in March, attracting tourists globally. Holi, celebrating good over evil, is on March 14, featuring symbolic bonfires and colored powder throwing. Ougadi, the Telugu New Year, occurs on March 30, beginning with the purifying Mangala Snaanam, followed by celebrations with decorations, performances, and traditional dishes. These festivals offer a blend of emotion and culture, providing unforgettable experiences.

⚽ Chia Laguna Resort reopens on April 15, hosting the Chia Sport Week from April 25-27 with events like ChiaSWIM (1.9 to 5 km swims), ChiaTRI (sprint to medium triathlon), and Chia21 (half marathon, 10 km, Family Run of 5 km). The new Campioni Soccer Academy runs May 26-30, July 7-11 with Denis Irwin and Gabby Agbonlahor. Juventus Resort Experience occurs July 14-18, July 28-August 1, August 18-22, 25-29, while GZ19 Football Academy, founded by Gianluca Zambrotta, takes place July 21-25, August 4-8, and 11-15, offering technical and tactical development for 5-16-year-olds.

✈ Wizz Air will launch a new flight route connecting Catania, Sicily to Wroclaw, Poland starting March 31, 2026. Flights will operate twice a week, every Tuesday and Saturday. This addition by Wizz Air strengthens the connection between Sicily and Poland, complementing existing routes to Katowice and Warsaw, and expands their network from Catania to 19 routes across 11 countries.

📅 In 2025, the Giubileo could be a growth opportunity or a deterrent for foreign tourists concerned about high tourist flows. TTG Today's latest issue, available at Bmt and online, discusses strategies to capitalize on this event. It also covers hotel chain investments in Central and Southern Italy, summer season trends among travel agents, cruise market developments, promotional initiatives by Italian regions, airport movements in Central and Southern Italy, and Mediterranean competitors offering alternatives to 'just sea' vacations.