Conferenze e Fiere

🍞 Milan-based Vitavigor, founded in 1958 by Giuseppe Bigiogera, showcases new baked snack line and product innovations at TUTTOFOOD in Fiera Milano Rho until May 8. The company presents three new products, including VitaCrock's "Maxi Soffietti al Mais" and a redesigned packaging for the Hospitality line. Emphasizing sustainability, Vitavigor reduced plastic use by 53% over five years with recyclable packaging. The Hospitality line, launching Spring 2025, features five varieties of grissini and daily production of 7.5 tons, exported to over 30 countries, exclusively using 100% extra virgin olive oil. The third generation, Federica, Pietro, and Valentina, continue the legacy alongside Mario Bigiogera, maintaining traditional quality and sustainable development.

🍳 At "Tuttofood," an event for the international Food Community, the Italian Cooperative Alliance's dairy sector showcased its DOP cheese excellence. On May 5-6, visitors to stand V25 can experience show cooking, tastings, and stories featuring Grana Padano DOP, Asiago DOP, Franciacorta risotto, and more. Valentina Bergamin and Maria Cristina Crucitti will narrate cheese stories, including a centuries-old DOP dairy tradition. Giovanni Guarneri emphasized the cooperative system's importance, highlighting its nearly 70% share in major DOP cheese production and the need to expand to foreign markets amidst geopolitical uncertainties.

🍪 Nesquik Italy refreshes its breakfast biscuit range in spring, enhancing the recipe for a more crumbly texture and less saturated fats by 50% compared to the country's top-selling biscuits, as certified by Unione Italiana Food. The packaging also gets a vibrant update featuring an energetic and sporty Quicky mascot to promote active lifestyles. The product revamp focuses on health-conscious market trends while retaining Nesquik’s traditional brand identity.

🏢 BEAM Hospitality Gamechanger Summit, themed "The Power of Collaboration," is scheduled for May 15-16, 2025, at Fiera di Bolzano. The summit aims to establish an interdisciplinary and international platform with experts from Europe and beyond in various hospitality sectors, including agriculture, hotels, gastronomy, and destination management. Featuring 4 BEAM Labs on topics like food conservation, space creation, sustainable destinations, and overcoming social barriers, the event also includes Keynotes, Empowerment Talks, and Community Networking. A special evening at Castel Schloss Freudenstein with chefs Egon Heiss will occur on May 15. International speakers include Stephan Grabmeier, Philip Ibrahim, Roberta Garibaldi, and Leslie Bruce. Tickets are available online with discounts for startups and entrepreneurs under 35.

🏖️ Italian Tourism Minister Daniela Santanchè expresses satisfaction with the influx of visitors during the spring holidays, noting the health of Italy's tourism and its role as a fundamental pillar of the economy. Focus remains on sustainable growth and seasonality management. Upcoming WTTC Global Summit in Rome from September 28-30 aims to promote global tourism and strengthen Italy's leadership position.

📅 D'Amico and Robo, renowned Italian agri-food brands, will participate in the TUTTOFOOD fair in Milan from May 5-8, 2025, occupying two exhibition spaces: Hall 4 – Stand E13 with the Consorzio di Tradizione Italiana, and an exclusive stand in Hall 2 – Stand D03. A white macro-box suspended at 6 meters will showcase products in 70 plexiglass cases. New product launches include a trio of Italian olives, spicy olive mix, Mediterranean pesto, yellow pepper sauce, and a crunchy line. The tenth Vasi d'Autore Collection 2025 will be presented, continuing since 2016 with vases designed by international artists. D'Amico won in two categories of the Better Future Award on May 5, 2025, for "Innovation" with Tris di Olive Italiane and "Packaging" with Vasi D'Autore. Showcooking will feature chefs Michele Bufano and guest Antonio Prisco; nutritionist Domenicantonio Galatà will present on May 6, and Luigi Ambrosio on May 7 with the Veggie Style 2024 contest-winning sandwich.

🌶 MartinoRossi SpA to feature at Tuttofood 2025, scheduled for May 5-8 at Fiera Rho-Milano. The company, known for gluten-free, allergen-free, non-GMO plant-based products, will unveil new retail items at Booth C07, Pavilion 6. With 90,000 visitors and 3,000 top buyers expected, MartinoRossi will introduce an expanded Goodly range, including Natural Plant Protein powders in vanilla and cocoa. Beamy products will undergo a full restyling, offering gluten-free, soy-free, GMO-free dry legume mixes. Mr. Beans will showcase new cocoa-based legume spreads with up to 21% plant proteins, and Mais Corvino will present ancient maize-based gluten-free foods, with award-winning cookies at Sigep 2025. MartinoRossi Professional targets HoReCa needs with allergen-free meal solutions, including egg alternatives and meat substitute mixes.

🏂 On May 5, 2025, at TUTTOFOOD, Probios Group introduced Giorgia Collomb, a promising Italian skier born in 2006, as the new face of the company at Fiera Milano. The event started at 12:00 PM, where attendees met Collomb and CEO Renato Calabrese. The three-year sponsorship includes Probios' logo on Collomb's helmet and official caps during international ski competitions. Collomb's achievements include three medals at the 2024 Winter Youth Olympics in Gangwon, a giant slalom win at the Junior World Championships in Tarvisio, and a recent gold in the team event at the Senior World Championships in Saalbach. This partnership aligns Probios Group with health and wellness values while strategically associating the brand with an emerging sports figure.

🍷 Bellussi, a renowned Valdobbiadene winery, is the official supplier for the 19th Venice International Architecture Exhibition. The winery has supported the event for over 18 years. Exclusive aperitifs will be held on May 7, 8, and 9 at Ca’ Giustinian in Venice, featuring Belpoggio di Paolo Toscana IGT harvest 2024 and Bellussi Pinot Grigio Alto Adige DOC harvest 2024. Bellussi emphasizes the connection between wine and art, blending tradition with a global outlook.

📈 Zerbinati, Italian leader in salads, fresh vegetables, and ready-to-eat meals, exhibits at Tuttofood. The company leads in Italy's fresh ready soups with a 17pt share and a 20% sales increase. They've added a new 310g Summer Vegetable Velouté to their "LE MONOPORZIONI" line. Their "LE CHICCHE" line introduces three new recipes: Rucola, Barbabietola e Carota Stick 150g; Coleslaw delicata 200g; Spinacino e Radicchio Julienne 150g. In rice and cereal salads, Zerbinati is the fastest-growing brand, with a +40% increase, and introduces a new 200g LUNCH BOX reference. Leading the growth in the vegetable burger market by 20%, Zerbinati expands its "CROCK" line with two new recipes, ensuring crunchiness with crispy rice breading. Zerbinati was founded in 1970, has over 100 product references, and employs over 200 people across two facilities.