Mulino Bianco lancia i Frollini del Piccolo Mugnaio per i 50 anni del brand
🍪 The iconic 1980s Mulino Bianco mascot, Piccolo Mugnaio Bianco, returns for the brand's 50th anniversary. Introduced in 1981 and debuting on TV in 1982, the character stars in the "50 anni di ricordi buoni" campaign, featuring a limited-edition frollino with cream and chocolate chips. A special blue-packaged edition of the biscuit is available until early next year, supported by a digital campaign that includes a consumer-involved "Piccolo Gran Finale" contest to determine the ending of the character's love story, with a prize of a Ricettario dei Ricordi featuring 9 iconic Mulino Bianco dessert recipes.
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