Conferenze e Fiere

🍝 FutureBrand observes shifts in luxury storytelling in the food sector, noting a move from exclusivity to individual uniqueness. Alessandro Bernabei emphasizes the changing perceptions of luxury, with over 60% of consumers valuing brand stories as much as product quality (Deloitte). Initiatives like San Pellegrino's "Collezione Eclectica" and Barilla's collaboration with Alessi on Trigatelli pasta demonstrate a trend towards engaging consumers in a brand's universe. This new era of food luxury favors brands that reflect consumers' identities, stories, and values with innovative and creative storytelling.

🍳 Molino Pasini launches “Proud to be Pasini” to build a global community of quality flour enthusiasts and innovators. The initiative, set for official launch at TuttoFood 2025 in Milan from May 5-8, aims to strengthen connections among the company, distributors, clients, and partners. TuttoFood will feature an immersive Molino Pasini stand designed by Vandersande, displaying distinctive colorful tents and luminous neons. Culinary professionals will demonstrate the versatility of Meraviglia flour and Pasta D'Oro®. The event is complemented by social media engagement, particularly through Instagram collaborations with photographer Paolo Abate, and the latest Mugnaio Magazine edition, celebrating the brand’s story and the art of flour.

📦 Probios Group, a leader in Italian healthy and functional nutrition, will showcase over 70 square meters at TUTTOFOOD from May 5-8 at stand A07, Pavilion 6. The display will feature products from the historic brands Probios and Vivibio, catering to contemporary consumer lifestyles. Vivibio is set to unveil its new rebranding to appeal to a younger, more dynamic audience. The event will include an after-party on May 6, starting at 18:00 with DJ TY1 as the special guest. Probios Group acquired Baule Volante, Fior di Loto, La Finestra sul Cielo, and Vivibio in July 2024, aiming to become a leading force in health-conscious, free-from, and organic food in Italy and Europe.

🍹 TUTTOFOOD - Mixology Experience 2025 returns to Fiera Milano Rho from May 5-8, 2025, with its fourth edition and for the first time within TUTTOFOOD, Italy's B2B agri-food fair. Over 90,000 visitors and more than 3,000 national and international buyers are expected, hailing from Europe, the Middle East, Far East, and Southeast Asia. The event will feature over 400 exhibitors in pavilion 14, including Fratelli Branca and Coca Cola. Mixology Experience 2026 will preview at the event, ahead of the Milan-Cortina Winter Olympics. Activities include masterclasses, panels, tastings, and workshops on future bar technologies and trends. Mixology Week runs from May 3-8, and the Bartender.it Awards will recognize excellence in amaro, grappa, and vermouth.

🎢 The "Allure of the Seas" cruise ship, after a $100 million refurbishment by Royal Caribbean International, is sailing the Western Mediterranean until October, with departures from Civitavecchia. It will head to the USA in November 2025 for Caribbean vacations. The ship features new attractions like The Pesky Parrot tiki bar and a 10-story slide, The Ultimate Abyss. Special departures include Eurovision-themed cruises on May 11 from Barcelona and May 15 from Civitavecchia. The ship's renewal is part of the Royal Amplified program initiated in 2018.

💸 Icon Collection hosts a recruitment day on April 28 at The Sense Experience Resort, Maremma. Two interview slots: 10am-1pm and 2:30pm-5:30pm. Positions: commis de rang, chef de rang, chef de partie. The Sense, a luxury 5-star resort in Follonica, Tuscany, offers career opportunities, training, bonuses, and benefits like company car use, dedicated staff housing, and an always active canteen. Apply directly, email cv to hr@iconcollection.it, or via the official website.

🚢 Gnv Orion, a 52,000-tonne vessel with a length of 218 meters, will soon set sail for the Mediterranean. Delivered today by Guangzhou Shipyard International (GSI) in China to Gnv, it can accommodate 1,700 passengers in 433 cabins and carry up to 3,080 linear meters of cargo. The new ship, featuring high environmental standards reducing Co2 emissions by over 30%, will start service on the Genova-Palermo route by the end of June. Gnv Orion offers 200 more cabins than the Gnv Polaris and is equipped for cold ironing to connect to the electrical grid at the dock.

💰 On May 19, 2025, Liguria will open an online portal for requesting hiring bonuses under the 2025 Pact for Employment in Tourism. Initially set for April 17, the launch was delayed by a month and applications will be accepted until December 31. Last year's edition closed early due to overbooking after just five days. The 8th edition allocates €5 million, favoring permanent contracts and part-time contracts of at least 28 hours per week for no less than 8 months. Registration is through the Filse website.

🎶 Madrid focuses on major musical and sports events in 2025 to attract diverse tourists. Celebrations include La Cuesta de Moyano's 100-year book fair and the new Museo del Palazzo del Capricho within a romantic park. María Pagés directs the Centro de Danza at Matadero Madrid, while the music scene features the MadCool Festival and concerts by Dua Lipa, Maluma, and Iron Maiden. The NFL debuts at Bernabéu, alongside the European Athletics Championships. Art highlights exhibits on Antonio Palacios, Proust, Alice in Wonderland, and video games. Luxury offerings expand with new hotels Brach, El Autor, and the renovated The Palace, plus five Michelin-starred restaurants. Carabanchel and Usera represent Madrid's creative authenticity.

✈️ Wizz Air announces three new routes from Campania for winter 2025, connecting Naples to Brasov (Romania), Tel Aviv, and Chisinau (Moldova) with three and four weekly frequencies respectively. The company will also make the Sharm el-Sheikh route year-round. A second Airbus A321neo will be added to Naples in October 2025, resulting in 45 weekly flights from Naples and Salerno, covering 13 routes to 8 countries. This expansion reinforces Wizz Air's commitment to the Italian market and regional connectivity.