Innovazione

💎 Palace Merano collaborates with Starpool to enhance wellness experiences at Italy’s first Medical Spa. Focusing on design, innovation, and scientific research, they're introducing cutting-edge technologies like dry float therapy, cryotherapy, and a new social spa. The Revital method, blending Western and traditional Chinese medicine, is enriched by Starpool’s heat, water, and rest approach. Upgrades include a women-only spa, a Recovery Lab featuring Zerobody Dry Float and Cryo, sports facilities, and personalized treatments.

🏓 Norwegian Cruise Line declares May as 'Partners First Month', focusing on collaboration with travel agencies. The campaign includes Ncl Connect launch, an AI-generated tool for creating customized websites under the agency's brand. This integrated marketing solution directs queries and bookings to the respective agency. Additionally, Ncl offers five balcony cabins for two on the Norwegian Luna's inaugural voyage in Q1 2026 to travel consultants who actively use Ncl Connect by May 31, 2025. Kevin Bubolz emphasizes the trade channel's importance for Ncl's long-term success.

🏔 The Italian Ministry of Tourism allocated €10,993,613 to boost tourism and infrastructure in Calabria's mountainous areas through the "Montagna Italia" project. Six projects were funded, focusing on sustainable tourism, digital innovation, and private-public partnerships. Minister Daniela Santanchè underlined the importance of supporting local businesses and enhancing visibility through digital innovation. Initiatives include "Montagna easy," "Next Stop: Pollino," "Sila Cor Dream," "Le Montagne del Sole," "High wellness - South Italy," and the development of the Locride mountain area.

🍬 Tic Tac®, a brand established in 1969, will launch Tic Tac TWO in April 2025, featuring a dual-layer flavor and a silky texture. The new candies are twice the size of original Tic Tacs (1.02 grams), aimed at enhancing consumer experience, and maintain the brand's signature on each piece. Developed in Ferrero's Alba facility, Tic Tac TWO comes in sugar-free Strawberry Lime and Mint Fresh Sweet flavors, packaged in a transparent 38-count format suitable for on-the-go consumption. The launch targets the Horeca sector to offer a premium experience, with a commitment to innovation and local production investment by Ferrero Group.

🛫 Omio has launched "Omio Flex," allowing travelers to cancel multi-modal trip bookings up to 15 minutes before departure for any reason. Refunds can be up to 100%, based on the selected fare. Travelers can opt for Omio Flex at payment or add it to their booking later. Veronica Diquattro, president b2c Europe of Omio, emphasizes flexibility as a core value for travelers, hence the global rollout of Omio Flex.

🥩 Singapore led the way in approving the sale of lab-grown meat, followed by the USA and Israel, with the UK also moving towards regulation. In Europe, around 40% of research funding comes from private entities, and the European Commission has not yet established common rules. Italy banned the production and sale of cultivated meat in November 2023. Israeli-Palestinian researchers from the Hebrew University of Jerusalem and a team from the University of Tokyo have made significant advances in the texture and structure of lab-grown meat. Key challenges for the future include production costs, scalability, and social acceptance. ????

📡 FAE Technology SpA has developed advanced technology for Vinservice Micro Matic's "Next" dispenser, enhancing the smart beverage sector's product range for Micro Matic Group. FAE Technology managed development, engineering, prototyping, and final realization of a scalable, modular platform with a multi-touch HMI. The project, involving joint testing with Vinservice Micro Matic's Zanica-based team, aims to reinforce Micro Matic's global leadership in beverage dispensing solutions. The technology is compatible with various product families and will expand Micro Matic's offerings. Micro Matic, headquartered in Odense, Denmark, is part of the group including DSI, Taprite, and Disptek UK, with 11 production sites, 24 offices in 16 countries, over 125 client countries, and employs more than 1600 people, generating nearly €340 million in revenue. The first units are expected to hit the market in 2025, with increased production capacity over the next three years.

🏨 Flora suggests hotels distinguish themselves in competitive city searches by targeting proximity to landmarks (e.g., Colosseo, stations, airports), specific profiles (e.g., business hotels with meeting rooms), and events (e.g., Taylor Swift concert at SNAI La Maura, Internazionali BNL d’Italia near Foro Italico, Champions League final near San Siro). Fresh content like blogs or news sections can enhance visibility without damaging existing SEO. Keywords for family-friendly hotels are also recommended as a growing niche.

🍫 Nutella® launches "Nutella® Buongiorno" limited edition in April 2025, featuring 21 jars each representing an Italian region, to celebrate Italy’s beauty from villages to cities at dawn. Created with ENIT, the collection showcases landscapes and lesser-known spots, aiming to enhance breakfast experiences with regional bread pairings. A QR code on each jar leads to a dedicated page with information on the featured locations. Suggested retail prices: €6.49 (750g) and €7.49 (950g).

📈 In 2024, The Travel Expert saw a 65% increase in business volume from the previous year. CEO Luigi Porro highlighted the growth as a testament to the company's dedication to professionalism, attentiveness, and innovation. Porro stated that The Travel Expert will focus on consolidating effective strategies, improving evolving aspects, and investing in untapped potential in 2025. Two new projects are in the works: 'Tavolo Marginalità' for organizational skills development and initiatives for lead generation and conversion training. CTO Davide Volpe revealed plans to integrate artificial intelligence solutions by the year's end to optimize data analysis and enhance customer offer personalization.