NielsenIQ: più chiaro il quadro sul largo consumo con i dati Consumer e Retailer
📊 NielsenIQ expanded its Consumer Panel to 16,000 units, becoming Italy's largest. Data for 2024 shows a 1% growth in Grocery spending with an average receipt of €25.12, driven by a higher purchase frequency (196 annual acts) despite a 0.7% drop in quantity per transaction. Consumers aged 55+ are driving consumption growth, with a 2.3% increase in their basket value, notably among singles (4.1% increase). The affluence of this group is evident, with 66% classified as high-income and spending an average of €2.42 per package. NielsenIQ's integration of Retail measurement and Consumer data offers detailed market insights, enabling businesses and retailers to better understand market evolutions.
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