Innovazione

💰 eDreams Odigeo's subscription travel platform Prime quadrupled its subscriber base to 7.25 million by March, up from 1.9 million in November 2021, despite significant market uncertainty. Prime has become one of the fastest-growing subscription services in Europe, ranking seventh in subscriber base size. CEO Dana Dunne highlighted the achievement as evidence of the company's long-term vision and promise fulfillment, crediting technology and AI capabilities. Prime has expanded its benefits to include a range of travel services, with plans to add another million subscribers by March 2026.

🏖 Gianpaolo Romano and Cartorange, operating since 1998, expect a turnover of €45 million by August 31, 1995, up from €40 million in 2024. Based in Milan and Florence without physical stores, they employ 400 travel consultants and receive up to 4,000 resumes yearly. The company, which has a majority family-owned stock package, withstood COVID-19 by providing €1 million in provisional advances to consultants. Their own tour operator contributes 25% to the business, targeting the high-end market amid rising airline ticket prices, some up by 30%.

🎂 Easter 2025 will feature Ernst Knam, the famed "King of Chocolate" and Bake Off Italia judge, and Alessandra Mion, aka Frau Knam, food blogger and TV personality returning to Food Network on March 27 with "La Pasticceria di Frau Knam". Both offer artisanal Easter collections combining tradition and innovation. Highlights include Knam's Uovo Pinocchio and Uovo Sodo, and Mion's Uovo Nido with a surprise 925 Silver gift inside certain eggs. They also present classic Colomba cakes in various sizes and flavors.

🏖️ On April 16 at 10:00 AM in Rome at Palazzo Wedekind, the General States of Federturismo will take place, featuring discussions on the future of Italy's tourism industry. The event will involve all sectors within the industry associated with the Federation. Sessions will be moderated by Radio 24 - Il Sole 24 Ore Executive Deputy Director Sebastiano Barisoni and will showcase the outcomes of three thematic working groups: Finance and Tools for tourism support, Infrastructure and Transport, and Artificial Intelligence. Confirmed attendees include Tourism Minister Daniela Santanchè, Minister of Enterprise and Made in Italy Adolfo Urso, and Confindustria President Emanuele Orsini. Attendance is by invitation. For more information, contact eventi@federturismo.it.

🏨 Italy's hospitality sector reached €37.8 billion in 2024, a +5% increase from the previous year. Hotel Varese in Rome, founded in 2020, chose Dojo's payment services to enhance customer payment experiences. General Manager Massimiliano Marianecci emphasized the need for advanced tools, which Dojo provided, including immediate transaction credits, Dynamic Currency Conversion for international tourists, and reliable Wi-Fi and 4G connectivity. Dojo's Country Manager for Italy, Antonio Di Berardino, highlighted the aim to simplify payments for both clients and operators.

🍺 La birra Peroni Nastro Azzurro ha lanciato il 4 aprile 2025 la sua nuova campagna per la variante analcolica "Peroni Nastro Azzurro 0.0%". La campagna "Zer0% Alcol, Zer0% Rinunce, tutto il gusto di Peroni Nastro Azzurro" è ideata da Yam112003 e OMD, focalizzata sui social media, grande distribuzione organizzata e canale Horeca. La birra, prodotta in Italia, usa un processo innovativo di de-alcolizzazione mantenendo il gusto originale. Peroni Nastro Azzurro 0.0% è stata lanciata nel 2022 e disponibile in oltre 30 paesi, enfatizzando il consumo responsabile.

🍰 Maestro Nicola Fiasconaro attended an event at the Italian Embassy in Prague and the Italian Institute of Culture on March 31, under the enogastronomic event "L'italiano in cucina." The event highlighted Italian gastronomic excellence extending to the International Space Station. Fiasconaro, with pastry chef Giuseppe Bonomo, showcased a unique dessert featuring Easter colomba with manna cream and caramel, almond praline, and a mini-almond treat, inspired by Fiasconaro’s desserts carried on NASA's Discovery Shuttle in 2007. Guests also tasted dishes designed for astronauts, like lemon risotto and polenta with mushrooms, using space mission ingredients, merging culinary innovation with traditional flavors.

🍺 Heineken® introduces "Bar Dating," a web app that combines dating app experiences with discovering new eateries. Over 73% of young Italians frequent the same venues, while 49% crave variety; 20% fear group disapproval, and 18% find agreement difficult. Around 50% find their social life less fulfilling, wishing for more excitement. The web app mirrors dating apps' swiping feature to find new bars. Events will launch the app in Rome and Milan on May 9-10 and 16-17. Tommaso Zorzi, a TV host and digital creator, promotes exploring new locales. Bar Dating aims to enhance social life and support bars. The service is free and accessible at https://bardating.heineken.com/.

🍷 Distilleria Negroni introduces Rad Gin, featuring Radicchio Rosso di Treviso IGP, at Vinitaly. The company, pioneering radicchio infusions since the 1970s with Amaro Trevisano, expands its offerings including Gin G with Uva Fragola and two new bitters—Spicy Bitter and Bitter Cacao. Founded in 1925 after Guglielmo Negroni received support from composer Giuseppe Verdi, the distillery moved to Treviso Province in 1965 and was acquired by the Palla family in 1993.

📢 HotelPartner Revenue Management collaborates with the Berlin School of Economics and Law to support digitalization and young talent, focusing on AI, career, and cooperation. The partnership includes an event at the ITB trade fair in Berlin, organized by Prof. Dr. Sandra Rochnowski, showcasing research and projects from dual study program students. Founded in 2006, HotelPartner provides custom revenue management in Europe, employs 70 experts, and serves around 500 partner hotels. The company promotes education and innovation, combining academic expertise with practical experience for sustainable industry innovation.