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🍹 Celebrating Italy's National Made in Italy Day on April 15, Ferrarelle Società Benefit, the fourth largest mineral water company in Italy, launched Ferrarelle Chinotto. The new drink, following Limonata, Aranciata, and Gassosa, contains an infusion of Chinotti from Savona, and is enjoyed by over 20% of Italian families. It features a balance of sweet and bitter flavors, and is produced with natural effervescent water, without artificial colorants. The 250 ml cans are aimed at the Horeca channel, available in bars and restaurants, emphasizing authentic taste and Italian tradition.

🍽 On April 4, 2025, Michelin-starred restaurant Alto from Fiorano Modenese will participate in the Veuve Clicquot Garden Gastronomy event in Paris, alongside international chefs like Domenico Schingaro and Enrico Crippa. Chef Mattia Trabetti will present "Sturgeon, zucchini flowers, tangerine mustard" to pair with Veuve Clicquot's Grande Dame 2018, reflecting his culinary philosophy that combines tradition and innovation. The Paris event is part of the "Alto on Tour" series, which started on March 28 in Cesenatico with a collaboration with Marco Garattoni of Ancòra, and will continue on April 7 in Modena and conclude on May 19 in Fiorano Modenese.

🎲 Live Tourism, an evolving trend, has transformed the tourism industry by shifting focus from traditional hotel services to broader travel experiences. McKinsey's report "The state of tourism and hospitality 2024" highlights this trend, especially among Millennials and Gen. Z, who are 70% more likely to plan trips around special events compared to five years ago. Such events lead to spikes in hotel demand and Average Daily Rate (ADR), significantly benefitting local economies and attracting future infrastructure investments. Taylor Swift's tour exemplifies this, with her Milan show in 2023 and early 2024 causing a 250% increase in bookings compared to the previous year, indicating that Live Tourism is not just a fad but a lasting trend.

🍷 "La Primavera del Castellinaldo," a two-day event, celebrated the Castellinaldo subzone of Barbera d'Alba, attracting 600 accredited guests, featuring over 40 wines, involving 21 producers, and selling out three masterclasses of 60 people each. The final dinner by Chef Davide Odore highlighted Castellinaldo Barbera d'Alba Doc in culinary creations. The Vinaioli del Castellinaldo association, since its 1992 inception, has promoted local viticulture and achieved official recognition for "Castellinaldo Barbera d'Alba" on August 21, 2021.