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  • 2 min

I 5 hotel più folli del mondo dove puoi dormire… sott’acqua, sugli alberi o tra i ghiacci

🏡 The Muraka at Conrad Maldives Rangali Island is the first underwater villa, 5m below sea level, featuring glass walls and ceilings, for a starting price of €40,000 per night. Treehotel in northern Sweden offers unique treetop cabins, including the "UFO" and "Mirrorcube", starting at €523 per night, with 4-star hotel amenities and green energy. Kakslauttanen Arctic Resort in Finnish Lapland has glass igloos for viewing the Northern Lights, ideal from December to March. Giraffe Manor in Nairobi, Kenya, allows guests to dine with giraffes peering through windows, popular on Instagram. Skylodge Adventure Suites in Peru offers transparent capsules suspended on a cliff near Cusco, accessible by rock climbing or zip-lining, perfect for a digital detox and star gazing, but not for those with vertigo. These unique accommodations are part of companies' strategies to enhance employee wellbeing and incentive programs.
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Un albergo diffuso e orizzontale nel cuore del Monferrato: prende forma il progetto di Club Carpeneto

🏠 Club Carpeneto, an "albergo diffuso" in Alto Monferrato by Essence Interiors and EIDOS Group, will open in January 2026 in Carpeneto, Alessandria. Developed for American entrepreneur James McKinley Thomason, the project features integrated tourism with local partnerships and premium services like a spa and recreational activities. Five locations offer suites to houses, with the Casa dei Leoni luxury Club House as a centerpiece. Future plans include new partnerships and restorations to maintain Carpeneto's character, blending tradition with modern comforts.
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  • 3 min

B&B HOTELS e IED Milano reinventano la terrazza in chiave creativa

🏢 During the Milano Design Week 2025 (April 9-13), B&B HOTELS collaborated with IED Milano to host “EN PLAIN AIR – IED X B&B HOTELS” at B&B HOTEL Milano City Center Duomo. The exhibition showcased three creative visions from the Master in Interior Design students, focusing on reimagined outdoor hospitality embodying warmth, connection, and sustainability. The hotel terrace featured designs aiming to enhance guest experience and urban environment harmony. B&B HOTELS, with 850 properties globally and 79 in Italy, continues to innovate and support young talents. The event is free to visit until April 13 at Via San Tomaso 4, offering a glimpse into the future of creative and sustainable hospitality.
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  • 4 min

Prenotazione diretta hotel: Una guida per ridurre la dipendenza da OTA

💸 In Italy's competitive hospitality market, hoteliers are adopting direct booking strategies to bypass high commissions from online travel agencies (OTAs) and regain control over guest experiences. Direct bookings offer higher profit margins without OTA commissions, stronger guest relations, and brand control. Effective tactics include creating a mobile-friendly, SEO-optimized website with high-quality photos and clear CTAs like "Book Now," integrating commission-free booking engines with multilingual and mobile support, providing exclusive direct booking benefits such as discounted rates or free breakfast, running targeted marketing campaigns using tools like Google Ads and SEO to drive traffic to direct booking pages, utilizing email marketing for repeat bookings with personalized offers, maintaining rate parity and clarity, and implementing real-time assistance through AI or live chats. Chekin supports hotels with a digital guest journey, online payments, upselling tools, and automated messaging, contributing to outstanding stays and repeat direct bookings.
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