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🍺 Heineken launched a global recruitment campaign to find a successor with the surname McLoughlin for Josie McLoughlin's pub on Achill Island, Ireland, established in 1870. Over 40% of Irish rural pub owners are considering retirement, yet 84% lack family successors. Heineken's campaign, created by LePub and Publicis Dublin, reaches out to 88 million people of Irish descent worldwide with billboards and ads in cities like New York, Boston, Sydney, Auckland, Buenos Aires, and Phan Thiết. The chosen "new McLoughlin" receives mentorship, business support, and initial investment advice. The initiative is part of Heineken's broader "For the Love of Pubs" campaign.