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Dalla Finlandia le nuove idee per i mindful traveller

❄ Finlandia reached 220,000 overnight stays from Italians in 2024, a 15% increase from 2023. David Campano, VisitFinland's country manager, notes a distribution of arrivals beyond traditional spots, thanks to a 19% increase in winter air connectivity. 2024 saw 4.4 million international overnight stays and a tourism expenditure of €3.73 million despite a 25% drop in Finavia traffic due to Russian airspace closure. The "forest-cottage" stays, like Nuottakallio on Saimaa lake, are popular among Italians.
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Manca, Sardegna: “Per l’isola sarà un’estate record”

🏖 Paolo Manca, President of Federalberghi Sardegna, anticipates a robust tourist season starting late April, with a 10% increase in bookings compared to last year. Easter offer is up by 20%, providing nearly 40,000 hotel unit availabilities from a total of 110,000. Easter falls on April 20, bridging holidays to May 1. A clearer picture of the season's outlook is expected around March 31, when early booking discounts expire.
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L’ispirazione ai superyacht nel Jumeirah Marsa al Arab di Dubai

🏖 Jumeirah Marsa Al Arab, designed by architect Shaun Killa, opened on March 14 in Dubai, completing the Jumeirah marine trilogy. It features 300 rooms and 86 suites inspired by Italian Riva yachts with terraces over 22 sqm. The hotel offers 82 private residences ranging from 79 to 229 sqm with access to a private pool, gym, and spa facilities, highlighted by a lobby chandelier with 1,500 hand-blown crystals. The Talise spa spans 3,500 sqm with 13 treatment suites. Guests can enjoy 11 culinary experiences and four bars, including a venue by renowned pastry chef Pierre Hermé.
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Il fascino della Dolce Vita, le prospettive di business: l’ospitalità italiana attira gli investimenti stranieri

🏡 Berkshire Hathaway HomeServices, with a global network of 1,500 offices across 4 continents and 12 countries, indicates increasing attention towards Italy, particularly in areas like the northern Lakes and Tuscany. ENIT forecasts that by 2025, high-end tourism in Italy will be one of the fastest-growing sectors, with luxury accommodations rising from 682 five-star hotels in 2024 to 712 in 2025. The Lake Como area sees a 10-15% annual increase in tourism, with demand outpacing supply, while Lake Maggiore recorded 4.7 million visits in 2022.
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Turks & Caicos amplia i servizi per i jet privati

✈ Provo Air Center, leading independent fixed base operator in Turks and Caicos, expands to South Caicos, enhancing private jet terminal services. This strategic move by Provo Air Center allows private jet owners and operators to enjoy full fueling services and simplified entry at South Caicos airport, marking a significant development in the region's tourism sector. Details on the expanded services were reported by traveldailynews.com.
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Global mixology: whisky più sostenibile e la crescita di low alcol, zero alcol e gin

🍸 In Scozia, The Thompson Brothers launched a crowdfunding campaign to raise £1.8 million (€2.15 million) for the Struie Distillery in Dornoch, poised to be the world's most sustainable whisky distillery with zero carbon emissions, utilizing patent-pending technology and renewable energy. The drink market for non-alcoholic and low-alcohol products is experiencing a Compound Annual Growth Rate (CAGR) of 4% until 2028, with non-alcoholic goods expected to grow 7% in that period. The global gin market, focusing on premium and niche products, is projected to reach $22.73 billion (€21 billion) by 2030, driven by mixology and consumer preference for locally sourced, uniquely flavored limited production brands.
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Alla scoperta del Little Italy, il twist del Manhattan al Cynar che ha conquistato il mondo

🍸 Little Italy cocktail celebrates 20 years in 2025, originating in 2005 at New York's Pegu Club by Audrey Saunders. It transformed the Manhattan with artichoke amaro, inspiring a wave of Italian amaro-based drinks. Made with 60 ml rye whiskey, 22.5 ml sweet vermouth, and 15 ml artichoke liqueur, the Little Italy is less sweet and balanced compared to its ancestor. Alex Frezza from L'Antiquario di Napoli, ranked within the top 78 and 64 in world bar lists, praises its lasting appeal. MixologyItalia.com and FoodyBev.com feature the cocktail's story.
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Leonardo Hotels, oggi luci spente negli hotel per l’Earth Hour

🌏 Leonardo Hotels joined Earth Hour 2025, globally initiated by WWF, turning off lights for one hour across all European properties. On the event day, from 20:30 to 21:30, the hotel chain reduced lighting by 20% in communal areas and, where possible, in external spaces like gardens, terraces, and bars. Natascha Michaelsen, sustainability project coordinator at Leonardo Hotels Central Europe, emphasized their commitment to climate and environmental protection through innovative projects and long-term measures.
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Da Amaro Santoni la ricetta di un cocktail per la primavera

🍻 Amaro Santoni, a high-quality sweet-bitter aperitif with 34 herbs, including rhubarb and iris flowers, is crafted with natural ingredients in Tuscany, particularly Florence. The bottle design is inspired by the Brunelleschi's architectural masterpiece, the dome of Santa Maria del Fiore from 1436. Produced by Gabriello Santoni's distillery in Chianciano Terme, the brand symbolizes Italian tradition, artisanal quality, and family heritage, dating back to the mid-1960s. Stefano Santoni currently leads the company, focusing on growth in new markets, product range expansion, and environmental sustainability, collaborating with top bartender Simone Caporale and Managing Partner Luca Missaglia. Amaro Santoni can be enjoyed in various cocktails, such as "Fiorire," and is exclusively distributed in Italy by Velier.
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