Il nuovo modello di vacanza firmato Bluserena Hotels & Resorts
🏖 Bluserena Hotels & Resorts, starting summer 2026 in Italy, introduces "Inclusive Made in Italy" with Soft-Inclusive, All-Inclusive, and Ultra-Inclusive options. This follows a record 1.2 million guests in 2025 and over €70 million spent from 2023-2025. CEO Marcello Cicalò emphasizes enhanced value and freedom for families, including a new dining concept "La Trattoria" and upgraded Beach Clubs, aligning with international standards but rooted in Italian tradition.
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