Dal bicchiere al piatto: nasce la generazione degli "Aperitaster"
🍴 In Italy, 51% of the population is willing to spend over 50 euros on sophisticated at-home aperitif experiences by 2025. Aperitivo consumption has jumped 7 percentage points since 2015, with 46% making it a monthly ritual. The term "Aperitaster" has been coined for connoisseurs who appreciate the balance of food and drink pairings. Quality gastronomy is a priority for 85% of Italians when choosing a venue, with 41% valuing food offerings more than drink quality. The Aperitivo Festival in Milan showcases 100 products for tasting and features 27 renowned bartenders. The World Aperitivo Day®, now in its fourth edition, is set for May 26, reflecting Italy's deep-rooted aperitivo tradition. Four out of five Italians (81%) would pay a premium for high-quality aperitivo selections, indicating a strong preference for quality over cost.
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